Delaware2025Passed Legislature
HA2TOHS1FORHB453
Rules for Digital Price Signs in Stores
Last scannedAug 24, 2026, 10:01 AM
In one sentence
This amendment allows stores to use digital signs that show prices but sets strict rules on what technology they can include and how often the prices can change.
What it does
- Removes a total ban on using electronic shelf labels or digital displays for showing prices in retail stores.
- Bans these digital devices from having cameras, audio recorders, facial recognition tools, or biometric sensors that watch people.
- Stops stores from setting different personalized prices based on data collected by watching customers or their protected class status.
- Limits price changes to no more than once every 24 hours for any item shown in a physical store.
- Requires that any change to the displayed price must happen when the store is closed and not open to the public.
Who it affects
- Retail establishments physically located within the State
- Individual consumers shopping at these stores
Limits and unknowns
- The text does not state the specific date when these rules will officially begin.
- The bill does not explain what penalties a store faces if it breaks these new rules.
Plain language
Terms to know
- Electronic shelf label or digital shelf display
- A screen attached to a store shelf that shows the price of an item instead of using paper tags.
- Biometric sensor
- A device that measures unique physical features, like fingerprints or face shape, to identify people.
Official record
Sources
Official summary
House Amendment No.