Nebraska2026Did Not Pass
LB1006
Protecting Consumers and Jobs from Predatory Pricing Act
Last scannedAug 25, 2026, 3:18 AM
In one sentence
This bill creates rules that stop businesses from using personal data, algorithms, or electronic signs to charge different prices to different people.
What it does
- Requires businesses to clearly tell customers if an algorithm used their personal data to set a price.
- Bans grocery stores larger than ten thousand square feet from using digital shelf labels and requires them to use paper tags or stickers instead.
- Prohibits all businesses from using personalized pricing, surveillance pricing, or electronic signs that show different prices based on customer data.
- Stops companies from collecting or using the personal information of anyone under seventeen years old for targeted ads or custom pricing.
- Forbids businesses from setting prices differently if they use protected class data like race, age, disability, or gender.
Who it affects
- Businesses that sell goods or services in Nebraska
- Grocery stores larger than ten thousand square feet
- Consumers who buy items for personal, family, or household use
Limits and unknowns
- The bill does not apply to financial services companies such as banks, credit card issuers, and mortgage lenders.
- The text provided ends before listing all exceptions for insurance companies.
- This bill was indefinitely postponed by the legislature on April 17, 2026.
Plain language
Terms to know
- Personalized algorithmic pricing
- Setting different prices for people based on their personal data using a computer program.
- Surveillance pricing
- Creating custom prices by watching or tracking what consumers do, where they go, or who they are.
- Protected class data
- Information about traits like race, age, disability, sex, or pregnancy that laws protect from discrimination.
Official record
Sources
Official summary
Adopt the Protecting Consumers and Jobs from Predatory Pricing Act
Official activity
Bill history
- Indefinitely postponed