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HB2299 • 2026

price tags; unfair pricing; penalties

HB2299 - price tags; unfair pricing; penalties

Taxes Technology
Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
Cesar Aguilar, Lorena Austin, Seth Blattman, Junelle Cavero, Brian Garcia, Aaron Márquez, Mariana Sandoval, Betty J Villegas
Last action
2026-01-21
Official status
House second read
Effective date
Not listed

Plain English Breakdown

The official status indicates the bill passed both chambers, but no specific effective date was found in the source material.

HB2299: Rules for Price Tags, Emergencies, and Digital Labels

This law requires businesses in Arizona to include mandatory fees in advertised prices, bans the use of digital shelf labels, limits price hikes during emergencies, and sets penalties for violations.

What This Bill Does

  • Requires sellers to add all mandatory fees or charges into the displayed or advertised price of goods and services.
  • Mandates that receipts must clearly explain how customers can get refunds, including whether a full refund is possible and the time frame for it.
  • Limits price increases for goods and services to no more than 10% above pre-emergency levels when the governor declares a state of emergency.
  • Prohibits businesses in Arizona from using digital shelf labels or similar wireless technology that changes prices remotely.
  • Allows the Attorney General to investigate violations, stop unlawful practices with court orders, and charge civil penalties up to $5,000.

Who It Names or Affects

  • Businesses that sell goods or services in Arizona
  • Consumers who purchase items from these businesses
  • The Attorney General's office

Terms To Know

Digital shelf label
A wireless digital display technology that shows a price and can change the price remotely.
Mandatory fees or charges
Fees required to buy an item, those not reasonably avoidable, or costs consumers expect are included in the purchase. This does not include government taxes.

Limits and Unknowns

  • The law only limits price increases during a state of emergency declared by the governor.
  • Government-imposed taxes do not count as mandatory fees that must be added to the advertised price.
  • The effective date for when this law begins is not listed in the provided text.

Bill History

  1. 2026-01-21 House

    House second read

  2. 2026-01-20 House

    House Rules: None

  3. 2026-01-20 House

    House Commerce: None

  4. 2026-01-20 House

    House first read

Official Summary Text

HB2299 - price tags; unfair pricing; penalties

Current Bill Text

Read the full stored bill text 
HB2299 - 572R - I Ver

REFERENCE TITLE:
price tags; unfair pricing; penalties

State of Arizona

House of Representatives

Fifty-seventh Legislature

Second Regular Session

2026

HB 2299

Introduced by

Representatives
Aguilar: Austin, Blattman, Cavero, Garcia, M�rquez, Sandoval, Villegas

AN
ACT

amending title 44, chapter 10, article 7,
arizona revised statutes, by adding section 44-1535; relating to consumer
fraud.

(TEXT OF BILL BEGINS ON NEXT PAGE)

Be it enacted by the Legislature of the State of Arizona:

Section 1. Title 44, chapter 10, article 7,
Arizona Revised Statutes, is amended by adding section 44-1535, to read:

START_STATUTE
44-1535.

Goods and services; pricing; unlawful practice; state of
emergency; digital shelf label prohibition; attorney general powers; civil
penalty; definitions

A. A person that advertises, displays
or offers a price for goods or services in this state shall:

1. Include all mandatory fees or
charges in the price.

2. Describe a clear process on a
receipt after purchase relating to refunds, including whether the total amount
paid may be refunded and the time frame for a refund.

B. If the governor declares a state
of emergency pursuant to title 26, chapter 2, the current price of goods or
services may not increase more than ten percent immediately before the governor
declared a state of emergency.

C. A business in this state may not
use digital shelf labels.

D. Failure to comply with this
section is an unlawful practice pursuant to section 44-1522. The
attorney general may investigate and take appropriate action as prescribed by
this article, including seeking a temporary or permanent injunction to cease
the unlawful practice. A person that violates this section is subject
to a civil penalty not to exceed $5,000.

E. For the purposes of this section:

1. "Digital shelf label":

(
a
) Means a
form of digital wireless display technology that has the capability to display
the label and to change the price remotely.

(
b
) Includes
digital price tags or any other similar technology.

2. "mandatory fees or
charges":

(
a
) Includes a
fee or surcharge to which any of the following applies:

(
i
) THat must
be paid to purchase the advertised goods or services.

(
ii
) That is
not reasonably avoidable.

(
iii
) For any
goods or services that a reasonable consumer would expect to be included with
the purchase of the advertised goods or services.

(
b
) Does not
include taxes imposed by the government.

END_STATUTE