HB2299 • 2026

price tags; unfair pricing; penalties

HB2299 - price tags; unfair pricing; penalties

Technology

Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor: Cesar Aguilar, Lorena Austin, Seth Blattman, Junelle Cavero, Brian Garcia, Aaron Márquez, Mariana Sandoval, Betty J Villegas
Last action: 2026-01-21
Official status: House second read
Effective date: Not listed

Plain English Breakdown

The candidate explanation includes a claim about prohibiting digital shelf labels, which is supported by the official source material. However, it was partly narrowed to match the exact wording used in the bill text.

Price Tags and Unfair Pricing Rules

This bill sets rules for how prices are shown on items in stores, including requiring all mandatory fees to be included in the price tag, limiting digital shelf labels, and setting penalties for breaking these rules.

What This Bill Does

Requires businesses to include all mandatory fees or charges with the advertised price of goods or services.
Businesses must provide clear refund information on receipts after a purchase is made.
Limits price increases during declared states of emergency to no more than ten percent before the emergency was announced.
Prohibits the use of digital shelf labels in stores.
Allows the Attorney General to investigate and take action against businesses that break these rules, including imposing fines up to $5,000.

Who It Names or Affects

Businesses selling goods or services in Arizona
Consumers buying products or services in Arizona

Terms To Know

Digital shelf label: A form of digital wireless display technology that can change prices remotely.
Mandatory fees or charges: Fees that must be paid to purchase goods or services and cannot reasonably be avoided by consumers.

Limits and Unknowns

The bill does not specify how refunds should be handled beyond requiring clear information on receipts.
It is unclear if there are specific penalties for businesses that do not comply during a state of emergency.
The effective date of the bill has not been determined.

Bill History

2026-01-21 House
House second read
2026-01-20 House
House Rules: None
2026-01-20 House
House Commerce: None
2026-01-20 House
House first read

Official Summary Text

HB2299 - price tags; unfair pricing; penalties

Current Bill Text

Read the full stored bill text

HB2299 - 572R - I Ver

REFERENCE TITLE:
price tags; unfair pricing; penalties

State of Arizona

House of Representatives

Fifty-seventh Legislature

Second Regular Session

2026

HB 2299

Introduced by

Representatives
Aguilar: Austin, Blattman, Cavero, Garcia, M�rquez, Sandoval, Villegas

AN
ACT

amending title 44, chapter 10, article 7,
arizona revised statutes, by adding section 44-1535; relating to consumer
fraud.

(TEXT OF BILL BEGINS ON NEXT PAGE)

Be it enacted by the Legislature of the State of Arizona:

Section 1. Title 44, chapter 10, article 7,
Arizona Revised Statutes, is amended by adding section 44-1535, to read:

START_STATUTE
44-1535.

Goods and services; pricing; unlawful practice; state of
emergency; digital shelf label prohibition; attorney general powers; civil
penalty; definitions

A. A person that advertises, displays
or offers a price for goods or services in this state shall:

1. Include all mandatory fees or
charges in the price.

2. Describe a clear process on a
receipt after purchase relating to refunds, including whether the total amount
paid may be refunded and the time frame for a refund.

B. If the governor declares a state
of emergency pursuant to title 26, chapter 2, the current price of goods or
services may not increase more than ten percent immediately before the governor
declared a state of emergency.

C. A business in this state may not
use digital shelf labels.

D. Failure to comply with this
section is an unlawful practice pursuant to section 44-1522. The
attorney general may investigate and take appropriate action as prescribed by
this article, including seeking a temporary or permanent injunction to cease
the unlawful practice. A person that violates this section is subject
to a civil penalty not to exceed $5,000.

E. For the purposes of this section:

1. "Digital shelf label":

(
a
) Means a
form of digital wireless display technology that has the capability to display
the label and to change the price remotely.

(
b
) Includes
digital price tags or any other similar technology.

2. "mandatory fees or
charges":

(
a
) Includes a
fee or surcharge to which any of the following applies:

(
i
) THat must
be paid to purchase the advertised goods or services.

(
ii
) That is
not reasonably avoidable.

(
iii
) For any
goods or services that a reasonable consumer would expect to be included with
the purchase of the advertised goods or services.

(
b
) Does not
include taxes imposed by the government.

END_STATUTE