SB1230 • 2026

motor vehicle dealer; advertising; restriction

SB1230 - motor vehicle dealer; advertising; restriction

Education Taxes

Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor: Brian Fernandez
Last action: 2026-01-21
Official status: Senate second read
Effective date: Not listed

Plain English Breakdown

The effective date is missing from the provided metadata; therefore, it cannot be confirmed when these rules begin enforcement.

SB1230: New Rules for Car Dealer Ads

This law sets rules about how car dealers and brokers can advertise vehicles, prices, and fees in Arizona.

What This Bill Does

Prohibits brokers from advertising or offering to sell any specific motor vehicle.
Requires that a dealer must have the advertised car at their business location, list an address for inspection with hours, or confirm it is available directly from the manufacturer before advertising it as a specific vehicle.
Mandates that any price shown in a dealer's ad be the total cash cost including all dealer fees but excluding taxes and title/registration fees.
Prohibits ads from making prices depend on getting financing through a lender or buying extra products like warranties, window tinting, or protection packages.
Requires the advertised price to be written in larger and more noticeable text than payment amounts, down payments, or interest rates.
Allows rebates to lower an ad's price only if every buyer can get them without conditions; discounts for specific groups like students must be listed separately.

Who It Names or Affects

Motor vehicle dealers who sell cars
Brokers who help arrange car purchases

Terms To Know

Broker: A person or business that helps buyers find and purchase a vehicle but does not own the inventory.
Motor Vehicle Dealer: A licensed business that sells cars directly to customers from its own stock.
Ancillary Products: Extra items or services sold with a car, such as window tinting, nitrogen for tires, theft protection, or interior protection packages.

Limits and Unknowns

The official text does not state when this law will officially take effect.
The bill summary does not list specific penalties for dealers who break these rules.
It is unclear if existing advertisements posted before the effective date must be changed immediately.

Bill History

2026-01-21 Senate
Senate second read
2026-01-20 Senate
Senate Rules: None
2026-01-20 Senate
Senate Regulatory Affairs and Government Efficiency: None
2026-01-20 Senate
Senate first read

Official Summary Text

SB1230 - motor vehicle dealer; advertising; restriction

Current Bill Text

Read the full stored bill text

SB1230 - 572R - I Ver

REFERENCE TITLE:
motor vehicle dealer; advertising; restriction

State of Arizona

Senate

Fifty-seventh Legislature

Second Regular Session

2026

SB 1230

Introduced by

Senator
Fernandez

AN
ACT

AMENDING section 28-4415, Arizona Revised
Statutes; relating to motor vehicle advertisements.

(TEXT OF BILL BEGINS ON NEXT PAGE)

Be it enacted by the Legislature of the State of Arizona:

Section 1. Section 28-4415, Arizona Revised
Statutes, is amended to read:

START_STATUTE
28-4415.

Advertising; prohibited practices; definition

A. A broker shall not advertise or offer for sale or
exchange any specific motor vehicle.

B. A motor vehicle dealer shall not advertise or
offer for sale or exchange any specific motor vehicle unless one of the
following applies:

1. The motor vehicle is for sale and located at the
motor vehicle dealer's established place of business.

2. The motor vehicle dealer discloses in the
advertisement the specific street address and business hours where the motor
vehicle may be inspected by a retail consumer.

3. The motor vehicle is available to the motor
vehicle dealer directly from the manufacturer or distributor of the motor
vehicle at the time of the advertisement or offer.

C. A broker or motor vehicle dealer may advertise
the broker's or motor vehicle dealer's service of arranging or assisting in
effecting the purchase of a new motor vehicle from a new motor vehicle dealer
and specify the line makes and models of the new vehicles.

D. A broker may not advertise the price of or
payment terms for any motor vehicle.� A broker shall disclose that the
advertiser is a broker and shall clearly and conspicuously state the following:

All motor vehicles arranged for sale are subject to price and
availability from the selling motor vehicle dealer.

E. A motor vehicle dealer must comply
with the following requirements in any advertisement that contains the price
for a motor vehicle:

1. The advertised price must be the
total purchase price for which the dealer will sell the motor vehicle to any
retail consumer for cash, excluding taxes and title and registration
fees. The total purchase price must include all dealer-imposed fees,
including freight, transportation, inspection and documentation fees.

2. The advertised price may not be
contingent on:

(
a
) The retail
consumer financing the purchase through the motor vehicle dealer or any
specific lending INSTITUTION.

(
b
) The retail
consumer purchasing any ancillary products, service contracts, warranties or
accessory packages, including window tint, nitrogen, theft protection or
interior protection packages.

3. The advertised price must be the
largest and most prominent text in the advertisement. all OTHER
text, including payment amounts, down payment amounts or interest rates, may
not be in a larger font size or more prominent than the total purchase price
text.

4. If
an advertisement includes a rebate or incentive, the rebate or incentive may be
deducted from the advertised price only if the rebate or incentive is available
to all retail consumers without condition. rebates or Incentives that
are limited to SPECIFIC groups, INCLUDING military, student or loyalty
discounts, may not be included in the advertised price but may be listed
SEPARATELY.

f. For the purposes of this section,
"advertisement" means a communication whose primary purpose is the
commercial promotion of a motor vehicle, including communication on an internet
website.
END_STATUTE