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SB1230 • 2026

motor vehicle dealer; advertising; restriction

SB1230 - motor vehicle dealer; advertising; restriction

Taxes
Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
Brian Fernandez
Last action
2026-01-21
Official status
Senate second read
Effective date
Not listed

Plain English Breakdown

The bill summary and digest do not provide details about enforcement mechanisms or consequences for violations.

Restrictions on Motor Vehicle Dealer Advertising

This bill restricts how motor vehicle dealers can advertise specific cars for sale and sets requirements for advertised prices.

What This Bill Does

  • Limits brokers from advertising or offering to sell a specific car.
  • Requires motor vehicle dealers to disclose in advertisements where the car is located, available directly from the manufacturer, or at their business if they want to advertise a specific car.
  • Prohibits dealers from making advertised prices contingent on financing through a specific lender or purchasing additional products.
  • Specifies that advertised prices must be for cash purchases and exclude taxes and fees.

Who It Names or Affects

  • Motor vehicle dealers who advertise cars for sale.
  • Brokers who arrange the purchase of new vehicles from dealers.
  • Consumers looking to buy cars based on advertisements.

Terms To Know

advertisement
A communication whose main goal is to promote the sale of a motor vehicle, including online.
broker
Someone who arranges or assists in purchasing new vehicles from dealers but cannot advertise specific car prices.

Limits and Unknowns

  • The bill does not specify how it will be enforced.
  • It is unclear what happens if a dealer violates the advertising rules.

Bill History

  1. 2026-01-21 Senate

    Senate second read

  2. 2026-01-20 Senate

    Senate Rules: None

  3. 2026-01-20 Senate

    Senate Regulatory Affairs and Government Efficiency: None

  4. 2026-01-20 Senate

    Senate first read

Official Summary Text

SB1230 - motor vehicle dealer; advertising; restriction

Current Bill Text

Read the full stored bill text 
SB1230 - 572R - I Ver

REFERENCE TITLE:
motor vehicle dealer; advertising; restriction

State of Arizona

Senate

Fifty-seventh Legislature

Second Regular Session

2026

SB 1230

Introduced by

Senator
Fernandez

AN
ACT

AMENDING section 28-4415, Arizona Revised
Statutes; relating to motor vehicle advertisements.

(TEXT OF BILL BEGINS ON NEXT PAGE)

Be it enacted by the Legislature of the State of Arizona:

Section 1. Section 28-4415, Arizona Revised
Statutes, is amended to read:

START_STATUTE
28-4415.

Advertising; prohibited practices; definition

A. A broker shall not advertise or offer for sale or
exchange any specific motor vehicle.

B. A motor vehicle dealer shall not advertise or
offer for sale or exchange any specific motor vehicle unless one of the
following applies:

1. The motor vehicle is for sale and located at the
motor vehicle dealer's established place of business.

2. The motor vehicle dealer discloses in the
advertisement the specific street address and business hours where the motor
vehicle may be inspected by a retail consumer.

3. The motor vehicle is available to the motor
vehicle dealer directly from the manufacturer or distributor of the motor
vehicle at the time of the advertisement or offer.

C. A broker or motor vehicle dealer may advertise
the broker's or motor vehicle dealer's service of arranging or assisting in
effecting the purchase of a new motor vehicle from a new motor vehicle dealer
and specify the line makes and models of the new vehicles.

D. A broker may not advertise the price of or
payment terms for any motor vehicle.� A broker shall disclose that the
advertiser is a broker and shall clearly and conspicuously state the following:

All motor vehicles arranged for sale are subject to price and
availability from the selling motor vehicle dealer.

E. A motor vehicle dealer must comply
with the following requirements in any advertisement that contains the price
for a motor vehicle:

1. The advertised price must be the
total purchase price for which the dealer will sell the motor vehicle to any
retail consumer for cash, excluding taxes and title and registration
fees. The total purchase price must include all dealer-imposed fees,
including freight, transportation, inspection and documentation fees.

2. The advertised price may not be
contingent on:

(
a
) The retail
consumer financing the purchase through the motor vehicle dealer or any
specific lending INSTITUTION.

(
b
) The retail
consumer purchasing any ancillary products, service contracts, warranties or
accessory packages, including window tint, nitrogen, theft protection or
interior protection packages.

3. The advertised price must be the
largest and most prominent text in the advertisement. all OTHER
text, including payment amounts, down payment amounts or interest rates, may
not be in a larger font size or more prominent than the total purchase price
text.

4. If
an advertisement includes a rebate or incentive, the rebate or incentive may be
deducted from the advertised price only if the rebate or incentive is available
to all retail consumers without condition. rebates or Incentives that
are limited to SPECIFIC groups, INCLUDING military, student or loyalty
discounts, may not be included in the advertised price but may be listed
SEPARATELY.

f. For the purposes of this section,
"advertisement" means a communication whose primary purpose is the
commercial promotion of a motor vehicle, including communication on an internet
website.
END_STATUTE