Advertising: environmental marketing claims: carbon credits.

Crime Energy

Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor: Rogers
Last action: 2026-04-22
Official status: From committee: Do pass and re-refer to Com. on APPR. with recommendation: To Consent Calendar. (Ayes 12. Noes 0.) (April 21). Re-referred to Com. on APPR.
Effective date: Not listed

Plain English Breakdown

The exact number of days for publishing and maintaining the list is unspecified.

Advertising Rules for Environmental Claims: Carbon Credits

This law establishes a defense for companies making environmental marketing claims based on carbon credits if they comply with disclosure requirements and use approved carbon crediting programs.

What This Bill Does

Establishes a presumption that an environmental marketing claim is valid if the company complies with specified disclosure requirements and uses carbon credits from approved carbon crediting programs.
Requires the State Air Resources Board to publish and maintain a list of carbon crediting programs that meet specific criteria.

Who It Names or Affects

Companies making environmental marketing claims
Carbon crediting programs seeking approval

Terms To Know

carbon credits: A certificate or permit representing a reduction in greenhouse gas emissions, which can be traded on markets.
voluntary carbon offsets: Actions taken to compensate for one's own carbon footprint by funding projects elsewhere that reduce greenhouse gases.

Limits and Unknowns

The bill does not specify the exact number of days within which the State Air Resources Board must publish and maintain the list of approved carbon crediting programs.
It is unclear how companies will be penalized for non-compliance with disclosure requirements.

Bill History

2026-04-22 California Legislative Information
From committee: Do pass and re-refer to Com. on APPR. with recommendation: To Consent Calendar. (Ayes 12. Noes 0.) (April 21). Re-referred to Com. on APPR.
2026-04-16 California Legislative Information
Re-referred to Com. on JUD.
2026-04-15 California Legislative Information
Read second time and amended.
2026-04-14 California Legislative Information
From committee: Amend, and do pass as amended and re-refer to Com. on JUD. (Ayes 14. Noes 0.) (April 13).
2026-03-02 California Legislative Information
Referred to Coms. on NAT. RES. and JUD.
2026-02-13 California Legislative Information
From printer. May be heard in committee March 15.
2026-02-12 California Legislative Information
Read first time. To print.

Official Summary Text

AB 1911, as amended, Rogers.
Advertising: environmental marketing claims: carbon credits.
Under existing law, it is unlawful for a person to make an untruthful, deceptive, or misleading environmental marketing claim, whether explicit or implied. A violation of this requirement is a misdemeanor.
This bill
would
would, until January 1, 2032,
establish a
defense to
presumption in
any suit or complaint brought under the above-described provision
if the person’s
that a defendant’s
environmental marketing claim
is valid if the defendant complies with specified disclosure requirements pertaining to voluntary carbon offsets and net zero emissions claims and the claim
is based on the voluntary use of a carbon credit issued by a carbon crediting program that is (1) approved by the State Air Resources Board pursuant to specified regulations, (2) approved by the International Civil Aviation Organization to supply credits for a specified carbon offsetting scheme, or (3) meets other specified
criteria. The bill would require the state board, within ____ days of January 1, 2027, to publish and maintain
criteria and appears on
a list
of
published by the State Air Resources Board containing
carbon crediting programs that satisfy
the criteria set
forth in the third category.
those criteria.

Current Bill Text

Read the full stored bill text

Download Bill PDF