AB-2564 • 2026

Surveillance pricing.

Elections Privacy Technology

Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor: Ward
Last action: 2026-06-10
Official status: Referred to Coms. on P., D.T., & C.P. and JUD.
Effective date: Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

Surveillance pricing.

AB 2564, as amended, Ward.

What This Bill Does

AB 2564, as amended, Ward.
Surveillance pricing.
Existing law, the California Consumer Privacy Act of 2018 (CCPA), grants a consumer various rights with respect to personal information that is collected or sold by a business, as defined, including the right to direct a business that sells or shares personal information about the consumer to third parties not to sell or share the consumer’s personal information, as specified.
Existing law, the California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA and establishes the California Privacy Protection Agency and vests the agency with full administrative power, authority, and jurisdiction to enforce those provisions.

Limits and Unknowns

This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

2026-06-10 California Legislative Information
Referred to Coms. on P., D.T., & C.P. and JUD.
2026-05-28 California Legislative Information
In Senate. Read first time. To Com. on RLS. for assignment.
2026-05-27 California Legislative Information
Read third time. Passed. Ordered to the Senate. (Ayes 42. Noes 21.)
2026-05-18 California Legislative Information
Read second time. Ordered to third reading.
2026-05-14 California Legislative Information
From committee: Do pass. (Ayes 10. Noes 4.) (May 14).
2026-04-29 California Legislative Information
In committee: Set, first hearing. Referred to APPR. suspense file.
2026-04-20 California Legislative Information
Re-referred to Com. on APPR.
2026-04-16 California Legislative Information
Read second time and amended.
2026-04-15 California Legislative Information
From committee: Amend, and do pass as amended and re-refer to Com. on APPR. (Ayes 8. Noes 3.) (April 14).
2026-03-25 California Legislative Information
From committee: Do pass and re-refer to Com. on JUD. (Ayes 10. Noes 4.) (March 25). Re-referred to Com. on JUD.
2026-03-24 California Legislative Information
Re-referred to Com. on P. & C.P.
2026-03-23 California Legislative Information
From committee chair, with author's amendments: Amend, and re-refer to Com. on P. & C.P. Read second time and amended.
2026-03-09 California Legislative Information
Referred to Coms. on P. & C.P. and JUD.
2026-02-21 California Legislative Information
From printer. May be heard in committee March 23.
2026-02-20 California Legislative Information
Read first time. To print.

Official Summary Text

AB 2564, as amended, Ward.
Surveillance pricing.
Existing law, the California Consumer Privacy Act of 2018 (CCPA), grants a consumer various rights with respect to personal information that is collected or sold by a business, as defined, including the right to direct a business that sells or shares personal information about the consumer to third parties not to sell or share the consumer’s personal information, as specified. Existing law, the California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA and establishes the California Privacy Protection Agency and vests the agency with full administrative power, authority, and jurisdiction to enforce those provisions.
Existing law requires a retail grocery store or grocery department within a general retail merchandise store that
uses a point-of-sale system to have a clearly readable price indicated on 85% of the total number of packaged consumer commodities offered for sale, subject to specified exemptions.
This bill would, subject to certain exceptions, prohibit a retailer from engaging in surveillance pricing. The bill would define “surveillance pricing” to mean offering or setting a customized price for a good for a specific consumer or group of consumers, based, in whole or in part, on personally identifiable information collected through electronic surveillance technology, as specified. The bill would provide that only a public prosecutor, as specified, may bring an action against a violator of these provisions to recover specified civil penalties, injunctive relief, and reasonable attorney’s fees and costs, and would authorize a consumer to bring an action for injunctive relief and reasonable attorney’s fees and costs. The bill would declare that any waiver of these provisions is
against public policy and is void and unenforceable.
This bill would declare that its provisions further the purposes and intent of the California Privacy Rights Act of 2020.

Current Bill Text

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