Real estate: digitally altered images: disclosure.

Crime Education Housing

Enacted

This bill passed the Legislature and reached final enactment based on the latest official action.

Sponsor: Pellerin
Last action: 2025-10-10
Official status: Chaptered by Secretary of State - Chapter 497, Statutes of 2025.
Effective date: Not listed

Plain English Breakdown

The bill summary text indicates that a violation is a crime but does not specify what kind or severity of punishment.

Real Estate: Showing Photos Honestly

The law requires real estate agents to disclose if the photos they use in ads or on websites have been digitally altered.

What This Bill Does

Requires real estate agents to include a disclosure when using digitally altered images of properties for sale in advertisements or promotional materials.
If an advertisement is posted online, it must also show the unaltered version of the photo.

Who It Names or Affects

Real estate agents and brokers
People buying or selling houses

Terms To Know

Digitally altered image: A photo that has been changed using computer programs to make it look different from the real thing.

Limits and Unknowns

Does not specify what happens if someone breaks this rule.
It is unclear who will enforce compliance with these rules.

Bill History

2025-10-10 California Legislative Information
Chaptered by Secretary of State - Chapter 497, Statutes of 2025.
2025-10-10 California Legislative Information
Approved by the Governor.
2025-09-22 California Legislative Information
Enrolled and presented to the Governor at 3 p.m.
2025-09-10 California Legislative Information
Senate amendments concurred in. To Engrossing and Enrolling. (Ayes 64. Noes 2. Page 3226.).
2025-09-09 California Legislative Information
In Assembly. Concurrence in Senate amendments pending.
2025-09-09 California Legislative Information
Read third time. Passed. Ordered to the Assembly. (Ayes 29. Noes 10. Page 2674.).
2025-09-08 California Legislative Information
Read second time. Ordered to third reading.
2025-09-05 California Legislative Information
Read third time and amended. Ordered to second reading.
2025-08-29 California Legislative Information
Read second time. Ordered to third reading.
2025-08-29 California Legislative Information
From committee: Do pass. (Ayes 5. Noes 2.) (August 29).
2025-08-18 California Legislative Information
In committee: Referred to suspense file.
2025-07-16 California Legislative Information
From committee: Do pass and re-refer to Com. on APPR. (Ayes 11. Noes 2.) (July 15). Re-referred to Com. on APPR.
2025-07-07 California Legislative Information
From committee: Do pass and re-refer to Com. on JUD. (Ayes 8. Noes 3.) (July 7). Re-referred to Com. on JUD.
2025-07-02 California Legislative Information
From committee chair, with author's amendments: Amend, and re-refer to committee. Read second time, amended, and re-referred to Com. on B. P. & E.D.
2025-06-18 California Legislative Information
Referred to Coms. on B. P. & E.D. and JUD.
2025-06-04 California Legislative Information
In Senate. Read first time. To Com. on RLS. for assignment.
2025-06-03 California Legislative Information
Read third time. Passed. Ordered to the Senate. (Ayes 66. Noes 2. Page 1978.)
2025-05-27 California Legislative Information
Read second time. Ordered to third reading.
2025-05-23 California Legislative Information
From committee: Do pass. (Ayes 13. Noes 0.) (May 23).
2025-04-30 California Legislative Information
In committee: Set, first hearing. Referred to suspense file.
2025-04-07 California Legislative Information
Re-referred to Com. on APPR.
2025-04-03 California Legislative Information
Read second time and amended.
2025-04-02 California Legislative Information
From committee: Amend, and do pass as amended and re-refer to Com. on APPR. (Ayes 14. Noes 0.) (April 1).
2025-03-03 California Legislative Information
Referred to Com. on P. & C.P.
2025-02-15 California Legislative Information
From printer. May be heard in committee March 17.
2025-02-14 California Legislative Information
Read first time. To print.

Official Summary Text

AB 723, Pellerin.
Real estate: digitally altered images: disclosure.
Existing law, the Real Estate Law, provides for the licensure and regulation of real estate brokers and salespersons by the Real Estate Commissioner, the chief officer of the Department of Real Estate within the Business, Consumer Services, and Housing Agency. Existing law provides various duties and obligations owed to a prospective purchaser of real property. A willful violation of the Real Estate Law is a crime.
This bill would require a real estate broker or salesperson, or person acting on their behalf, who includes a digitally altered image, as defined, in an advertisement or other promotional material for the sale of real property to include a disclosure, as specified. If the advertisement or promotional material is posted on an internet website, the bill would require the same image
without digital alteration to be included, as specified. By imposing new requirements on real estate licensees, the violation of which is a crime, this bill would impose a state-mandated local program.
The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement.
This bill would provide that no reimbursement is required by this act for a specified reason.

Current Bill Text

Read the full stored bill text

Download Bill PDF