SB-1050 • 2026

False advertising: synthetic performers.

Crime Education Labor

Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor: Ashby
Last action: 2026-06-11
Official status: From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P.
Effective date: Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

False advertising: synthetic performers.

SB 1050, as amended, Ashby.

What This Bill Does

SB 1050, as amended, Ashby.
False advertising: synthetic digital performers.
Existing law makes it a misdemeanor for a person or a firm, corporation, or association, or any employee thereof, to engage in false or misleading advertising practices.
Existing law makes various unfair competition practices unlawful, including any unlawful, unfair, or fraudulent business act or practice and unfair, deceptive, untrue, or misleading advertising.

Limits and Unknowns

This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

2026-06-11 California Legislative Information
From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P.
2026-06-04 California Legislative Information
Referred to Coms. on P. & C.P., A.,E.,S., & T., and JUD.
2026-05-28 California Legislative Information
In Assembly. Read first time. Held at Desk.
2026-05-28 California Legislative Information
Read third time. Passed. (Ayes 38. Noes 0.) Ordered to the Assembly.
2026-05-14 California Legislative Information
Read second time. Ordered to third reading.
2026-05-14 California Legislative Information
From committee: Do pass. (Ayes 7. Noes 0.) (May 14).
2026-05-12 California Legislative Information
Set for hearing May 14.
2026-05-11 California Legislative Information
May 11 hearing: Placed on APPR. suspense file.
2026-05-04 California Legislative Information
Set for hearing May 11.
2026-04-23 California Legislative Information
Read second time and amended. Re-referred to Com. on APPR.
2026-04-22 California Legislative Information
From committee: Do pass as amended and re-refer to Com. on APPR. (Ayes 13. Noes 0. Page 3977.) (April 21).
2026-04-08 California Legislative Information
Set for hearing April 21.
2026-04-07 California Legislative Information
From committee: Do pass and re-refer to Com. on JUD. (Ayes 7. Noes 0. Page 3741.) (April 6). Re-referred to Com. on JUD.
2026-03-10 California Legislative Information
Set for hearing April 6.
2026-02-26 California Legislative Information
Referred to Coms. on P., D.T., & C.P. and JUD.
2026-02-13 California Legislative Information
From printer. May be acted upon on or after March 15.
2026-02-12 California Legislative Information
Introduced. Read first time. To Com. on RLS. for assignment. To print.

Official Summary Text

SB 1050, as amended, Ashby.
False advertising: synthetic
digital
performers.
Existing law makes it a misdemeanor for a person or a firm, corporation, or association, or any employee thereof, to engage in false or misleading advertising practices. Existing law makes various unfair competition practices unlawful, including any unlawful, unfair, or fraudulent business act or practice and unfair, deceptive, untrue, or misleading advertising.
This bill would make it an unlawful advertising practice for a person to create and cause to be published in an advertising medium an advertisement that
prominently
includes a synthetic performer without a clear and conspicuous disclosure that the
performer is synthetic.
advertisement includes a synthetic performer.
The bill would prohibit an advertising medium from transmitting, distributing, displaying, airing, or otherwise making available an advertisement containing a synthetic performer if a court of competent jurisdiction has issued an order finding that the advertisement violates the bill’s provisions or enjoining the creator from publishing the advertisement, and the advertising medium is served with the order, as specified. The bill would define various terms for these purposes. By expanding the scope of a crime, the bill would impose a state-mandated local program.
The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement.
This bill would provide that no reimbursement is required by
this act for a specified reason.

Current Bill Text

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