Plain English Breakdown
The official source material does not provide details on what happens if a data broker fails to comply with the new 30-day requirement.
Data Brokers: Shorter Deletion Periods
The bill changes how often data brokers must check and delete personal information requested by consumers from once every 45 days to once every 30 days.
What This Bill Does
- Changes the time frame for data brokers to process deletion requests from 45 days to 30 days.
Who It Names or Affects
- Data brokers who keep and use personal information from consumers.
- Consumers who want their personal information removed from data broker databases.
Terms To Know
- Data Broker
- A company that collects, sells, or licenses personal information about individuals for marketing purposes.
- Deletion Mechanism
- A system set up by the California Privacy Protection Agency to help people request removal of their personal data from data brokers.
Limits and Unknowns
- The bill does not specify what happens if a data broker fails to comply with the new 30-day requirement.
- It is unclear how this change will affect the workload or operations of data brokers.