Social media platforms: child influencers.

Plain English Breakdown

The bill does not specify what happens if parents, legal guardians, or family members do not comply with requests to remove or edit content.

Social Media Rules for Child Influencers

This law requires social media platforms to provide a clear way for child influencers to ask their parents or guardians to remove or edit paid content featuring them as minors once they turn 18.

What This Bill Does

• It makes social media companies give a clear and conspicuous mechanism by which a child influencer can, after reaching 18 years of age, request their parent, legal guardian, or family member to edit or delete content that features the child influencer as a minor for compensation.
• Parents, legal guardians, or family members who post paid content featuring child influencers must remove or edit that content within 10 business days if asked by the influencer when they turn 18.
• It defines a 'vlogger' as someone who is a parent, legal guardian, or family member of a child influencer and shares images or video content featuring the child influencer constituting at least 30% of their social media posts for compensation.

Who It Names or Affects

• Child influencers on social media platforms
• Parents, legal guardians, or family members posting paid content featuring child influencers

Terms To Know

vlogger

A person who is a parent, legal guardian, or family member of a child influencer and shares images or video content featuring the child influencer constituting at least 30% of their social media posts for compensation.

child influencer

A young person who has a large following on social media and can influence others through their posts.

Limits and Unknowns

• The bill does not specify what happens if the parent, legal guardian, or family member refuses to comply with the request.
• It is unclear how social media platforms will enforce these requirements.

Official Summary Text

SB 1247, as amended, Padilla.
Social media platforms: child influencers.
Existing law generally provides for the protection of minors on the internet, including by imposing certain requirements on an operator of an internet website, online service, online application, or mobile application if it is directed to minors or the operator has actual knowledge that a minor is using it. Among those provisions, existing law requires the operator to permit a minor who is a registered user to remove content or information that the user posted on the operator’s internet website, online service, online application, or mobile application, as specified.
This bill would require a social media platform to provide a
clear and conspicuous
mechanism by which a child
influencer can, after reaching 18 years of age, request their parent, legal guardian, or family member to edit or delete content that features the child influencer as a minor and for which the
parent, legal guardian, or family member received compensation for sharing on the platform, as specified.
influencer, as defined, can request a vlogger, either directly or through a specified notice process, to delete or edit certain paid content that features the child influencer as a minor, as prescribed.
The bill would require the
parent, legal guardian, or family member
vlogger
to delete or edit the content so that the child influencer is no longer featured within 10 business days of receiving the
notification of the
request.
The bill
would define “vlogger” to mean a person who is a parent, legal guardian, or family member of a child influencer who shared images or video content featuring that child influencer constituting at least 30% of the person’s content shared on social media platforms and who received compensation for sharing that content featuring the child influencer.
The bill would authorize a child influencer to bring a specified civil action against a
parent, legal guardian, or family member
vlogger
who violates the bill.

Current Bill Text

Download Bill PDF