Alcoholic beverages: tied-house restrictions: wine instructional events and promotional lectures: video advertisements.

Plain English Breakdown

The bill summary and digest do not provide specific details on how long videos can be beyond stating up to 60 seconds.

Wine Events and Advertisements

This law changes rules about how wineries can advertise events where they teach people about wine at stores, allowing videos in ads.

What This Bill Does

• Allows advertisements for wine instructional events held at retail stores to contain short videos (up to 60 seconds long).
• Removes the requirement that pictures and information about the store must be relatively inconspicuous compared to the rest of the ad when advertising these events.
• Permits ads for wine promotional lectures to include images, videos, or depictions of wineries and their representatives.

Who It Names or Affects

• Wineries and wine importers
• Retail stores that host wine instructional events

Terms To Know

Tied-house restrictions

Rules that stop alcohol makers from giving money or gifts to places that sell their products.

Instructional event

A teaching session where people learn about wine at a store.

Limits and Unknowns

• The bill does not address other rules about giving money or gifts to stores that sell alcohol.
• It is unclear if there are limits on what kind of information wineries can share about their events beyond the specified conditions.

Official Summary Text

SB 1273, as introduced, Cabaldon.
Alcoholic beverages: tied-house restrictions: wine instructional events and promotional lectures: video advertisements.
Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application, issuance, and suspension of alcoholic beverage licenses. Existing law, known as tied-house restrictions, generally prohibits a manufacturer, winegrower, manufacturer’s agent, rectifier, California winegrower’s agent, distiller, bottler, importer, and wholesaler, and any officer, director, or agent of any of those persons, from giving or lending money or a thing of value to a person operating, owning, or maintaining any on-sale premises where alcoholic beverages are sold. The law provides certain exceptions to this prohibition if specified requirements are met.
Tied-house restrictions permit a winegrower, winegrower’s agent, wine importer, or their director, partner, officer, agent, or representative to
conduct or participate in, and serve wine at, an instructional event for consumers held at a retailer’s premises if specified conditions are met. In this regard, specified information, pictures, illustrations, and depictions of the retailer’s premises, personnel, and customers may be listed in advertisements for the event if the pictures, illustrations, or depictions are relatively inconspicuous in relation to the advertisement as a whole and video is not permitted.
This bill would also allow the advertisement to contain videos up to 60 seconds long. The bill would remove the requirement that the specified information and any pictures, illustrations, or depictions be relatively inconspicuous in relation to the advertisement as a whole.
Tied-house restrictions permit specified information of a winegrower, wine importer, or winegrower’s agent licensee, the brand names of wine being featured, and the time, date, location, and
other identifying information of a wine promotional lecture at retail premises to be listed in advance of the event in an advertisement of the off-sale or on-sale retail licensee.
This bill would also authorize the advertisement to contain pictures, illustrations, videos, or depictions of the winegrower, wine importer, or winegrower’s agent.

Current Bill Text

Download Bill PDF