Plain English Breakdown
The bill summary and digest do not specify the exact nature of 'reasonable due diligence' required to avoid punishment.
California Law Against Algorithmic Collusion
This California law prohibits companies from using pricing algorithms that rely on competitor data to set prices and penalizes violations with fines up to $25,000 per violation.
What This Bill Does
- It makes it illegal for a person or company to use, recommend, or distribute a pricing algorithm if they know or should know that the algorithm uses competitor data.
- Companies can avoid punishment by showing they tried their best to stay legal before using an algorithm's recommendations.
- The law does not apply if all competitor data in the algorithm is older than one year.
- It allows government lawyers to sue those who break these rules and ask for money back, extra damages, fines up to $25,000 per violation, or other help.
Who It Names or Affects
- Companies that use pricing algorithms
- People who make or distribute pricing algorithms
Terms To Know
- Pricing Algorithm
- A computer program used to set prices for products or services.
- Competitor Data
- Information about what other companies are selling and how much they charge.
Limits and Unknowns
- The law does not apply if all competitor data in the algorithm is older than one year.
- Credit scores or tools from commercial credit reporting agencies are exempt from this law.