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HB26-1031 • 2026

Protections for Agricultural Products Grown in Colorado

The act prohibits a person from: Identifying an agricultural product as being produced in the state when selling, marketing, advertising, or distributing the product unless the product is grown in the

Agriculture
Enacted

This bill passed the Legislature and reached final enactment based on the latest official action.

Sponsor
Rep. M. Martinez, Rep. M. Soper, Sen. M. Catlin, Sen. D. Roberts, Rep. J. McCluskie, Rep. K. McCormick, Sen. J. Bridges, Rep. J. Bacon, Rep. A. Boesenecker, Rep. B. Bradley, Rep. M. Brooks, Rep. K. Brown, Rep. J. Caldwell, Rep. S. Camacho, Rep. M. Carter, Rep. C. Clifford, Rep. M. Duran, Rep. M. Froelich, Rep. L. Garcia Sander, Rep. L. García, Rep. L. Goldstein, Rep. R. Gonzalez, Rep. J. Jackson, Rep. J. Joseph, Rep. S. Lieder, Rep. M. Lindsay, Rep. M. Lukens, Rep. B. Marshall, Rep. T. Mauro, Rep. K. Nguyen, Rep. A. Paschal, Rep. J. Phillips, Rep. C. Richardson, Rep. N. Ricks, Rep. M. Rutinel, Rep. S. Slaugh, Rep. L. Smith, Rep. K. Stewart, Rep. T. Story, Rep. L. Suckla, Rep. B. Titone, Rep. A. Valdez, Rep. T. Winter, Rep. S. Woodrow, Rep. D. Woog, Sen. M. Baisley, Sen. M. Ball, Sen. S. Bright, Sen. J. Coleman, Sen. T. Exum, Sen. L. Frizell, Sen. N. Hinrichsen, Sen. I. Jodeh, Sen. C. Kipp, Sen. B. Kirkmeyer, Sen. L. Liston, Sen. J. Marchman, Sen. B. Pelton, Sen. R. Pelton, Sen. C. Simpson, Sen. M. Weissman, Sen. L. Zamora Wilson
Last action
2026-04-08
Official status
Governor Signed
Effective date
Not listed

Plain English Breakdown

Checked against official source text during the last sync.

Protections for Agricultural Products Grown in Colorado

This law stops people from calling a product 'Colorado-grown' or using the 'Colorado Proud' logo unless it meets specific state rules.

What This Bill Does

  • Requires that any agricultural product sold as being produced in Colorado must actually be grown in the state.
  • Prohibits sellers, marketers, and advertisers from labeling products with false origin claims about Colorado production.
  • Bans the use of the 'Colorado Proud' designation or logo unless authorized by the Department of Agriculture.
  • Defines breaking these rules as a deceptive trade practice under state law.

Who It Names or Affects

  • People who sell, market, advertise, or distribute agricultural products in Colorado
  • Businesses that use labels claiming their goods are grown in the state
  • Entities wishing to display the 'Colorado Proud' logo on their items

Terms To Know

Deceptive trade practice
A business action that misleads customers about a product's origin or quality.
Colorado Proud designation
An official label or logo approved by the state Department of Agriculture for qualifying products.

Limits and Unknowns

  • The law does not allow private individuals to file lawsuits against violators.
  • The text provided does not list specific penalties, fines, or enforcement actions taken by agencies.

Amendments

These notes stay tied to the official amendment files and metadata from the legislature.

L.001

Second Reading

Lost [**]

Plain English: This amendment would add honey to the list of agricultural products that must be grown in Colorado before being labeled as such.

  • Adds 'honey' to the bill's definition of protected agricultural products.
  • The official text does not explain how honey would specifically meet the requirement of being 'grown,' since it is produced by bees rather than cultivated like plants.
  • This amendment was voted down and did not become part of the final bill.

Bill History

  1. 2026-04-08 Governor

    Governor Signed

  2. 2026-04-02 Governor

    Sent to the Governor

  3. 2026-04-01 Senate

    Signed by the President of the Senate

  4. 2026-04-01 House

    Signed by the Speaker of the House

  5. 2026-03-18 Senate

    Senate Third Reading Passed - No Amendments

  6. 2026-03-17 Senate

    Senate Second Reading Passed - No Amendments

  7. 2026-03-12 Senate

    Senate Committee on Agriculture & Natural Resources Refer Unamended - Consent Calendar to Senate Committee of the Whole

  8. 2026-03-03 Senate

    Introduced In Senate - Assigned to Agriculture & Natural Resources

  9. 2026-02-26 House

    House Third Reading Passed - No Amendments

  10. 2026-02-25 House

    House Second Reading Special Order - Passed - No Amendments

  11. 2026-02-12 House

    House Second Reading Laid Over Daily - No Amendments

  12. 2026-02-09 House

    House Committee on Agriculture, Water & Natural Resources Refer Unamended to House Committee of the Whole

  13. 2026-01-14 House

    Introduced In House - Assigned to Agriculture, Water & Natural Resources

Official Summary Text

The act prohibits a person from:
Identifying an agricultural product as being produced in the state when selling, marketing, advertising, or distributing the product unless the product is grown in the state; and
Using the Colorado proud designation or logo unless authorized by the department of agriculture.
A violation of these prohibitions constitutes a deceptive trade practice. There is no private right of action to enforce a violation of the prohibitions.
(Note: This summary applies to this bill as enacted.)