Protections for Agricultural Products Grown in Colorado

Plain English Breakdown

The official source material did not provide specific consequences for violations or enforcement details, leading to some uncertainty in these areas.

Rules for Selling Colorado Grown Products

This law stops people from saying that agricultural products were grown in Colorado unless they really were, and it also controls who can use the 'Colorado Proud' label or logo.

What This Bill Does

• It does not allow anyone to say a product was made in Colorado if it wasn't actually grown there.
• It stops people from using the 'Colorado Proud' label or logo unless they get permission from the state's agriculture department.
• If someone breaks these rules, it is considered a deceptive trade practice.

Who It Names or Affects

• Farmers and businesses that sell agricultural products
• Anyone who markets or advertises agricultural products

Terms To Know

deceptive trade practice

When someone tries to trick others in business by lying about their products.

Colorado Proud

A special label or logo that can only be used with permission from the state's agriculture department.

Limits and Unknowns

• The law does not specify what happens if someone breaks these rules.
• It is unclear how strictly this will be enforced by the government.

Official Summary Text

The act prohibits a person from:
Identifying an agricultural product as being produced in the state when selling, marketing, advertising, or distributing the product unless the product is grown in the state; and
Using the Colorado proud designation or logo unless authorized by the department of agriculture.
A violation of these prohibitions constitutes a deceptive trade practice. There is no private right of action to enforce a violation of the prohibitions.
(Note: This summary applies to this bill as enacted.)