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SB26-174 • 2026

Prohibit Lead Generation Legal Marketing

The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'. 'Lead g

Enacted

This bill passed the Legislature and reached final enactment based on the latest official action.

Sponsor
Sen. D. Roberts, Rep. M. Carter, Rep. M. Soper, Rep. L. García, Sen. M. Ball, Sen. A. Benavidez, Sen. J. Bridges, Sen. J. Coleman, Sen. L. Cutter, Sen. L. Daugherty, Sen. T. Exum, Sen. C. Kipp, Sen. R. Rodriguez, Sen. M. Snyder, Sen. K. Wallace, Rep. C. Clifford, Rep. E. Hamrick, Rep. M. Lindsay, Rep. J. Mabrey, Rep. K. Nguyen, Rep. J. Phillips, Rep. M. Rutinel
Last action
2026-06-03
Official status
Governor Signed
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

Prohibit Lead Generation Legal Marketing

The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'.

What This Bill Does

  • The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'.
  • 'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the potential client's contact information or information about the potential client's legal issue or case.
  • Unless a person meets certain criteria, the act prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional.
  • A person may solicit or market for legal services in Colorado only if the person is: Authorized by the Colorado supreme court to practice law in Colorado; Working on behalf of a person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, marketing materials, information, or resources; or A nonprofit organization that engages in legal services.

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Amendments

These notes stay tied to the official amendment files and metadata from the legislature.

L.002

SEN Judiciary

Passed [*]

Plain English: SB174_L.002 SENATE COMMITTEE OF REFERENCE AMENDMENT Committee on Judiciary.

  • SB174_L.002 SENATE COMMITTEE OF REFERENCE AMENDMENT Committee on Judiciary.
  • SB26-174 be amended as follows: 1 Amend printed bill, page 2, line 14, strike "(a) TRADITIONAL" and 2 substitute "(a) CONSISTENT WITH RULES ADOPTED BY THE COLORADO 3 SUPREME COURT REGARDING THE PRACTICE OF LAW BY ATTORNEYS AND 4 LICENSED LEGAL PARAPROFESSIONALS, TRADITIONAL".
  • 5 Page 4, strike line 8 and substitute "RACKETEERING; 6 (h) IN ORDER TO PROTECT CONSUMERS AND THE INTEGRITY OF THE 7 LEGAL PROFESSION, THE GENERAL ASSEMBLY REQUESTS THAT THE 8 COLORADO SUPREME COURT CONSIDER ADOPTING RULES TO PROHIBIT 9 LICENSED ATTORNEYS AND LICENSED LEGAL PARAPROFESSIONALS FROM 10 ENGAGING IN LEAD GENERATION MARKETING FOR LEGAL SERVICES OR 11 HIRING PERSONS FOR LEAD GENERATION MARKETING FOR LEGAL SERVICES; 12 AND".
  • 13 Reletter succeeding paragraph accordingly.
L.003

SEN Judiciary

Passed [*]

Plain English: SB174_L.003 SENATE COMMITTEE OF REFERENCE AMENDMENT Committee on Judiciary.

  • SB174_L.003 SENATE COMMITTEE OF REFERENCE AMENDMENT Committee on Judiciary.
  • SB26-174 be amended as follows: 1 Amend proposed committee amendment (SB090_L.002), page 1, strike 2 lines 5 through 13.
  • 3 Page 2, line 8, strike "PROVIDES" and substitute "ENGAGES IN".
  • ** *** ** *** ** LLS: Christopher McMichael x4775

Bill History

  1. 2026-06-03 Governor

    Governor Signed

  2. 2026-05-27 Governor

    Sent to the Governor

  3. 2026-05-26 House

    Signed by the Speaker of the House

  4. 2026-05-26 Senate

    Signed by the President of the Senate

  5. 2026-05-07 House

    House Third Reading Passed - No Amendments

  6. 2026-05-06 House

    House Second Reading Special Order - Passed - No Amendments

  7. 2026-05-05 House

    House Committee on Judiciary Refer Unamended to House Committee of the Whole

  8. 2026-04-30 House

    Introduced In House - Assigned to Judiciary

  9. 2026-04-30 Senate

    Senate Third Reading Passed - No Amendments

  10. 2026-04-29 Senate

    Senate Second Reading Special Order - Passed with Amendments - Committee

  11. 2026-04-27 Senate

    Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole

  12. 2026-04-21 Senate

    Introduced In Senate - Assigned to Judiciary

Official Summary Text

The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'.
'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the potential client's contact information or information about the potential client's legal issue or case.
Unless a person meets certain criteria, the act prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional.
A person may solicit or market for legal services in Colorado only if the person is:
Authorized by the Colorado supreme court to practice law in Colorado;
Working on behalf of a person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, marketing materials, information, or resources; or
A nonprofit organization that engages in legal services.
The act establishes that a person that engages in the practice of lead generation legal marketing may be subject to both civil and criminal penalties.
(Note: This summary applies to this bill as enacted.)