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HB05569 • 2026

AN ACT CONCERNING A SMALL BUSINESS TAX CREDIT FOR QUALIFIED LOCAL MEDIA ADVERTISING EXPENSES.

AN ACT CONCERNING A SMALL BUSINESS TAX CREDIT FOR QUALIFIED LOCAL MEDIA ADVERTISING EXPENSES.

Labor Small Business Taxes
Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
Finance, Revenue and Bonding Committee
Last action
2026-03-23
Official status
Public Hearing 03/27
Effective date
Not listed

Plain English Breakdown

The official source material does not provide details about the number of employees a local newspaper can have or whether it is controlled by certain organizations, so these specifics are removed.

Small Business Tax Credit for Local Media Advertising

This act establishes a five-year tax credit program for small businesses that spend money on advertising in local newspapers and on local radio or TV stations.

What This Bill Does

  • Defines 'local newspaper' as any print or digital publication serving the needs of a regional or local community, with original content from primary sources and employing at least one full-time journalist who lives there.
  • Establishes the term 'qualified local media advertising expenses' for small businesses to claim tax credits on their advertising costs in local newspapers and on local radio or TV stations.
  • Sets up a five-year tax credit program where small businesses can get a percentage of their qualified advertising expenses back as a tax credit, starting at 80% in the first year and dropping to 50% for subsequent years.
  • Limits the maximum amount of the tax credit per year: $5,000 in the first year and $2,500 each year thereafter.

Who It Names or Affects

  • Small businesses with fifty employees or less that advertise in local media.
  • Local newspapers and broadcasters who receive advertising from small businesses.

Terms To Know

Qualified Local Media Advertising Expenses
Money spent by a business on ads placed in local newspapers, radio stations, or TV channels licensed to serve the community.
Local Newspaper
A publication that primarily serves a specific regional or local area with original content from primary sources and employs at least one full-time journalist who lives there.

Limits and Unknowns

  • The bill does not specify what happens after the five-year period.
  • It is unclear how many small businesses will qualify for this tax credit based on their advertising expenses.

Bill History

  1. 2026-03-23 Connecticut General Assembly

    Public Hearing 03/27

  2. 2026-03-20 Connecticut General Assembly

    Referred to Joint Committee on Finance, Revenue and Bonding

Official Summary Text

To establish a five-year tax credit for small businesses for qualified local media advertising expenses.

Current Bill Text

Read the full stored bill text
LCO No. 2978 1 of 3

General Assembly Raised Bill No. 5569
February Session, 2026 LCO No. 2978

Referred to Committee on FINANCE, REVENUE AND
BONDING

Introduced by:
(FIN)

AN ACT CONCERNING A SMALL BUSINESS TAX CREDIT FOR
QUALIFIED LOCAL MEDIA ADVERTISING EXPENSES.
Be it enacted by the Senate and House of Representatives in General
Assembly convened:

Section 1. (NEW) (Effective January 1, 2027) (a) As used in this section: 1
(1) "Local newspaper" means any print or digital publication: 2
(A) That primarily serves the needs of a regional or local community; 3
(B) For which the primary content of such publication is original 4
content derived from primary sources and relating to news and current 5
events; 6
(C) Which publication's publisher: 7
(i) Employs at least one full-time local news journalist who resides in 8
such regional or local community; 9
(ii) Employs not more than seven hundred fifty employees; and 10

Raised Bill No. 5569

LCO No. 2978 2 of 3

(iii) Is not (I) an organization described in Section 501(c)(4), 501(c)(5) 11
or 501(c)(6) of the Internal Revenue Code of 1986, or any subsequent 12
corresponding internal revenue code of the United States, as amended 13
from time to time , (II) a political organization, as defined in Section 14
527(e) of said Internal Revenue Code, or (III) controlled by one or more 15
organizations set forth in subclause (I) or (II) of this clause; and 16
(D) That did not receive more than one hundred thousand dollars in 17
the aggregate for the preceding income or taxable year from 18
organizations set forth in subparagraph (B)(iii) of this subdivision; 19
(2) "Local news journalist" means any individual who regularly 20
gathers, prepares, produces, collects, edits, photographs, records, 21
directs the recording of, writes, presents or reports news or information 22
that concerns local events or other matters of local public interest; 23
(3) "Qualified local media advertising expenses" means amounts paid 24
or incurred in the ordinary course of a trade or business for advertising 25
in a local newspaper or advertising on any broadcast radio or television 26
station licensed by the Federal Communications Commission to serve a 27
local community; and 28
(4) "Small business" means a business located in the state with fifty 29
employees or less. 30
(b) For the income or taxable years commencing on or after January 31
1, 2027, and prior to January 1, 2032, t here shall be allowed a credit for 32
small businesses against the tax imposed under chapter 208 or 229 of the 33
general statutes, other than the liability imposed by section 12-707 of the 34
general statutes. The credit shall be a percentage of the qualified local 35
media advertising expenses paid or incurred by such small business for 36
an income or taxable year as follows: 37
(1) For the income or taxable year commencing on or after January 1, 38
2027, and prior to January 1, 2028, eighty per cent of the qualified local 39
media advertising expenses paid or incurred by the small business for 40

Raised Bill No. 5569

LCO No. 2978 3 of 3

said income or taxable year, not to exceed five thousand dollars; and 41
(2) For each of the income or taxable years commencing on or after 42
January 1, 2028, and prior to January 1, 2032, fifty per cent of the 43
qualified local media advertising expenses paid or incurred by the small 44
business for the applicable income or taxable year, not to exceed two 45
thousand five hundred dollars for each such income or taxable year. 46
(c) If the taxpayer is an S corporation or an entity treated as a 47
partnership for federal income tax purposes, the credit may be claimed 48
by the taxpayer's shareholders or partners. If the taxpayer is a single 49
member limited liability company that is disregarded as an entity 50
separate from its owner, the credit may be claimed by such limited 51
liability company's owner, provided such owner is subject to the tax 52
imposed under chapter 208 or 229 of the general statutes. 53
(d) No small business may claim a credit for and deduct as a business 54
expense the same qualified local media advertising expenses. 55
This act shall take effect as follows and shall amend the following
sections:

Section 1 January 1, 2027 New section

Statement of Purpose:
To establish a five-year tax credit for small businesses for qualified local
media advertising expenses.

[Proposed deletions are enclosed in brackets. Proposed additions are indicated by underline, except
that when the entire text of a bill or resolution or a section of a bill or resolution is new, it is not
underlined.]