Plain English Breakdown
Checked against official source text during the last sync.
Rules for Digital Price Signs in Stores
This amendment allows stores to use electronic signs that show prices but sets strict rules on what technology those signs can have and how often they can change the price.
What This Bill Does
- Removes a total ban on using digital screens or labels to show product prices in physical stores.
- Bans store displays from having cameras, microphones, facial recognition tools, or biometric sensors that watch customers.
- Stops stores from changing the price shown on these signs based on data collected about specific shoppers or groups of people.
- Limits how often a digital sign can change its displayed price to no more than once every 24 hours.
- Requires any price changes made by these displays to happen only when the store is closed for business.
Who It Names or Affects
- Retail stores located within the state that use electronic shelf labels or digital display screens.
- Individual shoppers who visit physical retail locations and see prices on digital signs.
Terms To Know
- Electronic shelf label
- A small digital screen attached to a store shelf that shows the price of an item instead of paper tags.
- Biometric sensor
- A device that measures physical traits like fingerprints, face shape, or voice patterns to identify people.
Limits and Unknowns
- The text does not say what happens if a store breaks these rules.
- It is unclear how the state will check stores to make sure they follow the new limits on price changes and sensors.