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HB2607 • 2026

RELATING TO PUBLICITY RIGHTS.

RELATING TO PUBLICITY RIGHTS.

Active

The official status still shows this bill as active or still awaiting another formal step.

Sponsor
LA CHICA, BELATTI, GRANDINETTI, KAHALOA, KUSCH, LOWEN, MARTEN, OLDS, PERRUSO, PIERICK, REYES ODA, SHIMIZU, SOUZA, TAM
Last action
2026-02-06
Official status
The committee(s) on ECD recommend(s) that the measure be deferred.
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

RELATING TO PUBLICITY RIGHTS.

RELATING TO PUBLICITY RIGHTS.

What This Bill Does

  • RELATING TO PUBLICITY RIGHTS.
  • Artificial Intelligence; Deepfakes; Publicity Rights Protects a person's right to publicity from artificial intelligence deepfakes.

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2026-02-06 H

    The committee(s) on ECD recommend(s) that the measure be deferred.

  2. 2026-02-02 H

    Bill scheduled to be heard by ECD on Friday, 02-06-26 8:30AM in House conference room 423 VIA VIDEOCONFERENCE.

  3. 2026-02-02 H

    Referred to ECD, JHA, referral sheet 6

  4. 2026-01-28 H

    Introduced and Pass First Reading.

Official Summary Text

RELATING TO PUBLICITY RIGHTS.
Artificial Intelligence; Deepfakes; Publicity Rights
Protects a person's right to publicity from artificial intelligence deepfakes.

Current Bill Text

Read the full stored bill text 
HB2607

HOUSE OF REPRESENTATIVES

H.B. NO.

2607

THIRTY-THIRD LEGISLATURE, 2026

STATE OF HAWAII

A BILL FOR AN ACT

relating
to publicity rights
.

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:

����
SECTION 1.
�
Section 482P-1,
Hawaii Revised Statutes, is amended as follows:

����
1.
�
By
adding two new definitions to be appropriately inserted and to read:

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"
"Artificial
intelligence" has the same meaning as defined in section 11-303.

����
"Artificial intelligence
deepfake" means any image, audio, video, or other media that:

����
(1)
�
Is
entirely created using artificial intelligence and would falsely appear to a
reasonable person to be authentic; or

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(2)
�
Is
materially altered by artificial intelligence and the alteration would cause a
reasonable person to have a fundamentally different understanding of the
altered media when comparing it to an unaltered version.
"

����
2.
�

By amending the definition of "likeness" to read:

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""Likeness" means an image,
photograph, painting, sketching, model, diagram,
artificial intelligence
deepfake,
or other recognizable representation of an individual's face or
body, and includes, in the case of a personality, a characteristic."

����
SECTION 2.
�

This Act does not affect rights and duties that matured, penalties that
were incurred, and proceedings that were begun before its effective date.

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SECTION 3.
�

New statutory material is underscored.

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SECTION 4.
�

This Act shall take effect upon its approval.

INTRODUCED BY:

_____________________________

Report Title:

Artificial
Intelligence; Deepfakes; Publicity Rights

Description:

Protects
a person's right to publicity from artificial intelligence deepfakes.

The summary description
of legislation appearing on this page is for informational purposes only and is
not legislation or evidence of legislative intent.