RELATING TO STATE FACILITIES.

SB2074

THE SENATE

S.B. NO.

2074

THIRTY-THIRD LEGISLATURE, 2026

STATE OF HAWAII

A BILL FOR AN ACT

relating
to sTATE facilities
.

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:

����
SECTION
1
.
�
Chapter
109
,
Hawaii Revised Statutes, is amended by adding a new section to be appropriately
designated and to read as follows:

����
"
�109-
�
Stadium
facility; naming rights; marketing; advertising.
�
(a)
�

Notwithstanding any law to the contrary, chapter 102 shall not apply to
concessions within the stadium facility.

����
(b)
�

The
stadium authority may lease the naming
rights of the stadium
facility or any portion of the stadium facility or
building therein to any public or private entity.

����
(c)
�
Any revenues derived from advertising or
marketing in or on the stadium facility, including revenues derived under
subsection (b), shall be deposited into the stadium development special fund
under section 109-3.5.
"

����
SECTION
2
.
�
Chapter
201B
,
Hawaii Revised Statutes, is amended by adding a new section to be appropriately
designated and to read as follows:

����
"
�201B-
�
Convention
center facility; naming rights; marketing; advertising
.
�
(a)
�
Notwithstanding any law to the contrary,
chapter 102 shall not apply to concessions in or on the convention center
facility.

����
(b)
�
The authority may lease the naming rights of
the convention center facility or any portion of the convention center facility
to any public or private entity.

����
(c)
�
Any revenues derived from advertising or
marketing in or on the convention center facility, including revenues derived
under subsection (b), shall be deposited into the convention center enterprise
special fund under section 201B-8.
"

����
SECTION
3
.
�
Section 109-3.5, Hawaii Revised Statutes, is
amended by amending subsection (a) to read as follows:

����
"
(a)
�
There is established in the
state treasury the stadium development special fund, into which funds collected
by the stadium authority shall be deposited, including:

����
(1)
�
All revenues from the stadium
development district, including but not limited to [
agreements
]
:

���������
(A)
�
Any agreement
or [
actions
]
action
generating
revenue related to stadium operations[
,
]
;

���������
(B)
�
The
lease or rental of facilities or land, [
concessions,
]
;

���������
(C)
�
Advertising or marketing, including revenues derived under
section 109- ;

���������
(D)
�
Any concession;

���������
(E)
�
The
food and beverage[
,
]
service;

���������
(F)
�
The
parking[
, sponsorship
]
facilities;

���������
(G)
�
Sponsorship
and advertising[
, utilities and
]
; and

���������
(H)
�
Utilities,
infrastructure, and development;

����
(2)
�
All gifts or grants awarded in any form
from any public agency or any other source for purposes of the stadium
development district;

����
(3)
�
All proceeds from revenue bonds issued
for the purpose of the stadium development district; and

����
(4)
�
Appropriations made by the legislature
to the fund."

����
SECTION
4
.
�
Section 201B-8, Hawaii Revised Statutes, is
amended by amending subsection (a) to read as follows:

����
"(a)
�

There is established the convention center enterprise special fund, into
which shall be deposited:

����
(1)
�
A
portion of the revenues from the transient accommodations tax, as provided by
section 237D-6.5;

����
(2)
�
All
revenues or moneys derived from the operations of the convention center to
include all revenues from [
the
]
:

���������
(A)
�
The
food and beverage service[
, all revenues from

the
]
;

����
����
(B)
�
The
parking facilities [
or from any
]
;

���������
(C)
�
Any
concession[
, and all revenues from the
]
;

���������
(D)
�
The
sale of souvenirs, logo items, or any other items
offered for purchase at the convention center;
and

���������
(E)
�
Advertising or marketing, including revenues derived under
section 201B- ;

����
(3)
�
Private
contributions, interest, compensation, gross or net revenues, proceeds, or
other moneys derived from any source or for any purpose arising from the use of
the convention center facility; and

����
(4)
�
Appropriations
by the legislature for marketing the facility pursuant to section
201B-7(a)(7)."

����
SECTION
5
.
�
Section 445-112, Hawaii Revised Statutes, is
amended to read as follows:

����
"�4
45-112
�
Where and when permitted.
�
No person shall erect, maintain, or use a
billboard or display any outdoor advertising device, except as provided in this
section:

����
(1)
�
The
display of official notices and signs, posted by order of any court or public
office, or posted by any public officer in the performance of a public duty, or
posted by any person required to do so by any law or rule having the force of
law;

����
(2)
�
Any
outdoor advertising device announcing a meeting or series of meetings is not
prohibited by this section if displayed on the premises where the meeting or
series of meetings will be or is being held.
�

Meeting, as used in this section, includes all meetings regardless of
whether open to the public or conducted for profit and includes but is not
limited to sports events, conventions, fairs, rallies, plays, lectures,
concerts, motion pictures, dances, and religious services;

����
(3)
�
Any
outdoor advertising device indicating that the building or premises on which it
is displayed is the residence, office, or place of business, commercial or
otherwise, of any individual, partnership, joint venture, association, club, or
corporation, and stating the nature of the business;

����
(4)
�
Any
outdoor advertising device that advertises property or services that may be
bought, rented, sold, or otherwise traded in on the premises or in the building
on which the outdoor advertising device is displayed;

����
(5)
�
The
offering for sale of merchandise bearing incidental advertising, including
books, magazines, and newspapers, in any store, newsstand, vending machine,
rack, or other place where such merchandise is regularly sold;

����
(6)
�
Any
outdoor advertising device offering any land, building, or part of a building
for sale or rent, if displayed on the property so offered or on the building so
offered;

����
(7)
�
Any
outdoor advertising device carried by persons or placed upon vehicles used for
the transportation of persons or goods, except as provided under section 445‑112.5,
relating to vehicular advertising devices;

����
(8)
�
Any
outdoor advertising device warning the public of dangerous conditions that they
may encounter in nearby sections of streets, roads, paths, public places, power
lines, gas and water mains, or other public utilities;

����
(9)
�
Signs
serving no commercial purpose that indicate places of natural beauty, or of
historical or cultural interest and that are made according to designs approved
by the department of business, economic development, and tourism;

���
(10)
�
Any
outdoor advertising device or billboard erected, placed, or maintained upon a
state office building, if erected, placed, or maintained by authority of a
state agency, department, or officer for the sole purpose of announcing
cultural or educational events within the State, and if the design and location
thereof has been approved by the department of business, economic development,
and tourism;

���
(11)
�
Signs
urging voters to vote for or against any person or issue, may be erected,
maintained, and used, except where contrary to or prohibited by law;

���
(12)
�
Signs
stating that a residence that is offered for sale, lease, or rent is open for
inspection at the actual time the sign is displayed and showing the route to
the residence; provided that the sign contains no words or designs other than
the words "Open House", the address of the residence, the name of the
person or agency responsible for the sale, and an arrow or other directional
symbol and is removed during such time as the residence is not open for
inspection;

���
(13)
�
The
erection, maintenance, and use of billboards if the billboard is used solely
for outdoor advertising devices not prohibited by this section;

���
(14)
�
The
continued display and maintenance of outdoor advertising devices actually
displayed on July 8, 1965, in accordance with all laws and ordinances
immediately theretofore in effect;

���
(15)
�
The
continued maintenance of any billboard actually maintained on July 8, 1965, and
the display thereon of the same or new advertising devices, all in accordance
with all laws and ordinances in effect immediately prior to July 9, 1965;

���
(16)
�
Any outdoor advertising device,
displayed with the authorization of the [
University
]
university

of Hawaii, on any scoreboard of any stadium owned by the university.
�
An outdoor advertising device displayed under
this paragraph shall be on the front of the scoreboard and face the interior of
the stadium;

���
(17)
�
Any temporary outdoor advertising
device attached to or supported by the structure of any stadium owned by the [
University
]

university
of Hawaii, located within and facing the interior of the
stadium, and authorized to be displayed by the university.
�
For the purpose of this paragraph,
"temporary" means displayed for a short period before the official
start of organized athletic competition, during the organized athletic
competition, and for a short period after the official end of the organized
athletic competition;

���
(18)
�
Any outdoor advertising device,
displayed with the authorization of the stadium authority, on any scoreboard of
any stadium operated by the stadium authority.
�

An outdoor advertising device displayed under this paragraph shall be on
the front of the scoreboard and face the interior of the stadium; [
and
]

���
(19)
�
Any outdoor advertising device,
displayed with the authorization of the stadium authority, on the exterior of
any stadium operated by the stadium authority.
�

Any outdoor advertising device displayed under this paragraph shall be
limited to the name of any entity that leased the naming rights of the stadium
from the stadium authority; and

��
[
(19)
]

(20)

Any
outdoor advertising device, displayed with the authorization of the city and
county of Honolulu, on the scoreboard of the Waipio peninsula soccer
stadium.
�
The outdoor advertising device
shall be:

���������
(A)
�
Attached to the bottom of the
scoreboard;

���������
(B)
�
No longer than the width of the
scoreboard; and

���������
(C)
�
No higher than twenty-five per cent of
the scoreboard height.

���������
The scoreboard shall be no larger than
twenty-eight feet by ten feet.
�
Any
outdoor advertising device displayed pursuant to this paragraph shall be on the
front of the scoreboard and face the interior of the stadium; provided that the
outdoor advertising device shall not be visible from any thoroughfare."

����
SECTION
6
.
�
Statutory material to be repealed is
bracketed and stricken.
�
New statutory
material is underscored.

����
SECTION
7
.
�
This Act shall take effect on July 1, 2026.

INTRODUCED BY:

_____________________________

Report Title:

Stadium Authority; Hawaii Tourism Authority; Naming
Rights; Stadium; Convention Center; Concessions; Advertising; Marketing;
Stadium Development Special Fund; Convention Center Enterprise Special Fund

Description:

Allows the naming rights of the Stadium Facility and
Convention Center Facility to be leased to any public or private entity.
Requires any revenues derived from advertising or marketing in or on the
Stadium Facility or Convention Center Facility to be deposited into the
appropriate special fund of the facility. Authorizes the display of the name of
any entity that leased the naming rights to a stadium operated by the Stadium
Authority on the exterior of the stadium.
�
Exempts concessions within the stadium facility
and convention center from chapter 102, HRS.

The summary description
of legislation appearing on this page is for informational purposes only and is
not legislation or evidence of legislative intent.