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SB2076 • 2026

RELATING TO PUBLICITY RIGHTS.

RELATING TO PUBLICITY RIGHTS.

Active

The official status still shows this bill as active or still awaiting another formal step.

Sponsor
WAKAI, CHANG, DECOITE, FEVELLA, FUKUNAGA, HASHIMOTO, KIDANI, RHOADS, RICHARDS, SAN BUENAVENTURA, Kanuha
Last action
2026-02-06
Official status
Report adopted; Passed Second Reading, as amended (SD 1) and referred to CPN/JDC.
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

RELATING TO PUBLICITY RIGHTS.

RELATING TO PUBLICITY RIGHTS.

What This Bill Does

  • RELATING TO PUBLICITY RIGHTS.
  • Digital Replica; Publicity Rights; Likeness Protects a person's right to publicity from digital replicas by including "digital replica" in the definition of "likeness" that is protected under state law that governs publicity rights.
  • Effective 1/1/2077.
  • (SD1)

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Amendments

These notes stay tied to the official amendment files and metadata from the legislature.

SD1

1

Hawaii published version SD1

Plain English: SB2076 SD1 THE SENATE S.B.

  • SB2076 SD1 THE SENATE S.B.
  • NO.
  • 2076 THIRTY-THIRD LEGISLATURE, 2026 S.D.
  • 1 STATE OF HAWAII A BILL FOR AN ACT RELATING TO PUBLICITY RIGHTS .

Bill History

  1. 2026-02-06 S

    Report adopted; Passed Second Reading, as amended (SD 1) and referred to CPN/JDC.

  2. 2026-02-06 S

    Reported from LBT (Stand. Com. Rep. No. 2113) with recommendation of passage on Second Reading, as amended (SD 1) and referral to CPN/JDC.

  3. 2026-01-30 S

    The committee(s) on LBT recommend(s) that the measure be PASSED, WITH AMENDMENTS. The votes in LBT were as follows: 4 Aye(s): Senator(s) Elefante, Lamosao, Ihara, Moriwaki; Aye(s) with reservations: none ; 0 No(es): none; and 1 Excused: Senator(s) Fevella.

  4. 2026-01-27 S

    The committee(s) on LBT has scheduled a public hearing on 01-30-26 3:00PM; Conference Room 225 & Videoconference.

  5. 2026-01-22 S

    Referred to LBT, CPN/JDC.

  6. 2026-01-21 S

    Introduced and passed First Reading.

  7. 2026-01-14 S

    Pending Introduction.

Official Summary Text

RELATING TO PUBLICITY RIGHTS.
Digital Replica; Publicity Rights; Likeness
Protects a person's right to publicity from digital replicas by including "digital replica" in the definition of "likeness" that is protected under state law that governs publicity rights. Effective 1/1/2077. (SD1)

Current Bill Text

Read the full stored bill text 
SB2076

THE SENATE

S.B. NO.

2076

THIRTY-THIRD LEGISLATURE, 2026

STATE OF HAWAII

A BILL FOR AN ACT

relating
to publicity rights
.

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:

����
SECTION 1.
�
Section 482P-1,
Hawaii Revised Statutes, is amended as follows:

����
1.
�
By
adding two new definitions to be appropriately inserted and to read:

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"
"Artificial
intelligence" has the same meaning as defined in section 11-303.

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"Artificial intelligence
deepfake" means any image, audio, video, or other media that:

����
(1)
�
Is
entirely created using artificial intelligence and would falsely appear to a
reasonable person to be authentic; or

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(2)
�
Is
materially altered by artificial intelligence and the alteration would cause a
reasonable person to have a fundamentally different understanding of the
altered media when comparing it to an unaltered version.
"

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2.
�

By amending the definition of "likeness" to read:

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""Likeness" means an image,
photograph, painting, sketching, model, diagram,
artificial intelligence
deepfake,
or other recognizable representation of an individual's face or
body, and includes, in the case of a personality, a characteristic."

����
SECTION 2.
�

This Act does not affect rights and duties that matured, penalties that
were incurred, and proceedings that were begun before its effective date.

����
SECTION 3.
�

New statutory material is underscored.

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SECTION 4.
�

This Act shall take effect upon its approval.

INTRODUCED BY:

_____________________________

Report Title:

Artificial
Intelligence; Deepfakes; Publicity Rights

Description:

Protects
a person's right to publicity from artificial intelligence deepfakes.

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