ALGORITHMIC PRICING DISCLOSURE

Illinois General Assembly - Full Text of HB4717

Select Language

×

The Illinois General Assembly offers the Google Translate™ service for visitor convenience. In no way should it be considered accurate as to the translation of any content herein.

Visitors of the Illinois General Assembly website are encouraged to use other translation services available on the internet.

The English language version is always the official and authoritative version of this website.

NOTE: To return to the original English language version, select the "Show Original" button on the Google Translate™ menu bar at the top of the window.

Choose Language

English

Afrikaans

Albanian

Arabic

Armenian

Azerbaijani

Basque

Bengali

Bosnian

Catalan

Croatian

Czech

Danish

Dutch

Esperanto

Estonian

Filipino

Finnish

French

Galician

Georgian

German

Greek

Gujarati

Haitian Creole

Hausa

Hawaiian

Hebrew

Hindi

Hungarian

Icelandic

Indonesian

Interlingua

Interlingue

Inuktitut

Irish

Italian

Japanese

Javanese

Kannada

Khmer

Korean

Latin

Latvian

Lithuanian

Luxembourgish

Macedonian

Malagasy

Malayalam

Maltese

Maori

Marathi

Myanmar

Nepali

Norwegian

Odia

Pashto

Punjabi

Romanian

Russian

Samoan

Sango

Sanskrit

Sardinian

Sindhi

Sinhala

Slovak

Slovenian

Somali

Southern Sotho

Spanish

Sundanese

Swahili

Swedish

Tamil

Telugu

Thai

Tigrinya

Tonga

Turkish

Ukrainian

Urdu

Vietnamese

Welsh

Xhosa

Yiddish

Yoruba

Zulu

Powered by
Translate

Close

Illinois General Assembly

Top Navigation Bar

Translate

Learn

Select General Assembly

Search the 104th General Assembly

Enter search terms for legislation, members, committees, or schedules.

ILGA.GOV

LEGISLATION & LAWS

Bills & Resolutions

Public Acts

Illinois Compiled Statutes

Illinois Constitution

Search Legislation

Glossary

Guide

Reports & Inquiry

Legislative Reports

Special Reports

FTP Site

Legislator Lookup

Capitol Complex Phone Numbers

Rules & Regulations

Illinois Register

Administrative Rules

Senate

Members

Schedules

Committees

Request for Remote Testimony

Journals

Transcripts

Rules

Audio/Video

FOIA Information

Senate Employment Opportunities

Media Guidelines

House

Members

Schedules

Committees

Submit testimony for House Committees

Journals

Transcripts

Rules

Audio/Video

FOIA Information

House Employment Opportunities

Log In

Mobile Top Bar

Search the 104th General Assembly

Enter keywords to search the Illinois General Assembly website.

Full Text of HB4717

Home

Legislation

Full Text

HB4717 - 104th General Assembly

Bill Status

Full Text

Votes

Witness Slips

Select Menu

Bill Status

Full Text

Votes

Witness Slips

Printer Friendly Version

Introduced

Printer Friendly Version

Introduced

Open PDF

104TH GENERAL ASSEMBLY
State of Illinois
2025 and 2026
HB4717

Introduced , by Rep. Amy L. Grant

SYNOPSIS AS INTRODUCED:

New Act
815 ILCS 505/2MMMM new

Amends the Personalized Algorithmic Pricing Disclosure Act. Provides
that any entity that sets the price of goods or services using personalized
algorithmic pricing, and that directly or indirectly advertises, promotes,
labels, or publishes a statement, display, image, offer, or announcement
of personalized algorithmic pricing to a consumer, using personal data
specific to the consumer, shall include a specified disclosure. Sets forth
exceptions to the provision. Provides that a violation of the Act
constitutes an unlawful practice under the Consumer Fraud and Deceptive
Business Practices Act. Amends the Consumer Fraud and Deceptive Business
Practices Act to make a conforming change. Effective immediately.
LRB104 18478 SPS 31920 b

A BILL FOR

HB4717
LRB104 18478 SPS 31920 b
1

AN ACT concerning business.

2

Be it enacted by the People of the State of Illinois,
3
represented in the General Assembly:

4

Section 1.
Short title.
This Act may be cited as the
5
Personalized Algorithmic Pricing Disclosure Act.

6

Section 5.
Definitions.
As used in this Act:
7

"Algorithm" means a computational automated process that
8
uses a set of rules to define a sequence of operations.
9

"Clear and conspicuous disclosure" means disclosure in the
10
same medium as, and provided on, at, or near and
11
contemporaneous with every advertisement, display, image,
12
offer, or announcement of a price for which notice is
13
required, using lettering and wording that is easily visible
14
and understandable to the average consumer.
15

"Consumer" means a natural person in this State who is
16
seeking or solicited to purchase, lease, or receive goods or
17
services for personal, family, or household use.
18

"Dynamic pricing" means pricing that fluctuates dependent
19
on conditions.
20

"Entity" means any natural person, firm, organization,
21
partnership, association, corporation, or any other entity
22
domiciled or doing business in this State.
23

"Personal data" means any data that identifies or could

HB4717
- 2 -
LRB104 18478 SPS 31920 b
1
reasonably be linked, directly or indirectly, with a specific
2
consumer or device. "Personal data" does not include location
3
data that is used by a for-hire vehicle, as determined by local
4
ordinance, or a transportation network company, as defined in
5
Section 5 of the Transportation Network Providers Act, solely
6
to calculate the fare based on mileage and trip duration
7
between the passenger's pickup and drop-off locations.
8

"Personalized algorithmic pricing" means dynamic pricing
9
set by an algorithm that uses personal data.

10

Section 10.
Disclosure requirement.
An entity that sets
11
the price of goods or services using personalized algorithmic
12
pricing, and that directly or indirectly advertises, promotes,
13
labels, or publishes a statement, display, image, offer, or
14
announcement of personalized algorithmic pricing to a
15
consumer, using personal data specific to the consumer, shall
16
include with the statement, display, image, offer, or
17
announcement a clear and conspicuous disclosure that states:
18
"THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA".

19

Section 15.
Exceptions.
Nothing in this Act applies to:
20

(1) a person, firm, partnership, association, or
21

corporation, or agent or employee thereof, subject to the
22

Illinois Insurance Code;
23

(2) a financial institution or affiliate of a
24

financial institution, as those terms are defined in 15

HB4717
- 3 -
LRB104 18478 SPS 31920 b
1

U.S.C. 6809, to the extent that the financial institution
2

or affiliate of a financial institution is subject to
3

Title V of the Gramm-Leach-Bliley Act (15 U.S.C. 6801, et
4

seq., as amended) and its implementing regulations;
5

(3) a financial institution, as that term is defined
6

in Section 2 of the Illinois Banking Act; or
7

(4) a price that is offered to a consumer who has an
8

existing subscription-based agreement or contract for
9

goods or services with an entity if the price is less than
10

the price for the same goods or services set forth in the
11

subscription-based agreement or contract.

12

Section 20.
Enforcement.
A violation of this Act
13
constitutes an unlawful practice under the Consumer Fraud and
14
Deceptive Business Practices Act. All remedies, penalties, and
15
authority granted to the Attorney General by the Consumer
16
Fraud and Deceptive Business Practices Act shall be available
17
to the Attorney General for the enforcement of this Act.

18

Section 90.
The Consumer Fraud and Deceptive Business
19
Practices Act is amended by adding Section 2MMMM as follows:

20

(815 ILCS 505/2MMMM new)
21

Sec. 2MMMM.
Violations of the Personalized Algorithmic
22
Pricing Disclosure Act.
Any person who violates the
23
Personalized Algorithmic Pricing Disclosure Act commits an

HB4717
- 4 -
LRB104 18478 SPS 31920 b
1
unlawful practice within the meaning of this Act.

2

Section 99.
Effective date.
This Act takes effect upon
3
becoming law.

Footer

Disclaimer

This site is maintained for the Illinois General Assembly by the
Legislative Information System, 705 Stratton Building, Springfield, Illinois 62706.

Contact ILGA Webmaster

ILGA.gov uses cookies to ensure you get the best experience on our website. By continuing to browse ILGA.gov you consent to our use of cookies.
Read About Cookies

ILGA.GOV

2026 ILGA.gov | All Rights Reserved |
ADA

|
Disclaimers
|
Learn

This site is maintained for the Illinois General Assembly by the
Legislative Information System, 705 Stratton Building, Springfield, Illinois 62706.
Contact ILGA Webmaster

ILGA.gov uses cookies to ensure you get the best experience on our website. By continuing to browse ILGA.gov you consent to our use of cookies.
Read About Cookies

ILGA.GOV

2026 ILGA.gov | All Rights Reserved |
ADA

|
Disclaimers
|
Learn