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SB2804 - 104th General Assembly

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104TH GENERAL ASSEMBLY
State of Illinois
2025 and 2026
SB2804

Introduced 1/13/2026, by Sen. Michael W. Halpin

SYNOPSIS AS INTRODUCED:

815 ILCS 505/2MMMM new

Amends the Consumer Fraud and Deceptive Business Practices Act.
Provides that, on and after January 1, 2027, a video streaming service that
serves consumers residing in the State shall not transmit the audio of
commercial advertisements louder than the video content the advertisements
accompany, consistent with the regulations adopted by the Federal
Communications Commission under the Commercial Advertisement Loudness
Mitigation Act for television broadcast stations, cable operators, and
other multichannel video programming distributors.
LRB104 17176 SPS 30595 b

A BILL FOR

SB2804
LRB104 17176 SPS 30595 b
1

AN ACT concerning business.

2

Be it enacted by the People of the State of Illinois,
3
represented in the General Assembly:

4

Section 5.
The Consumer Fraud and Deceptive Business
5
Practices Act is amended by adding Section 2MMMM as follows:

6

(815 ILCS 505/2MMMM new)
7

Sec. 2MMMM.
Video streaming services; advertisement
8
volume.
9

(a) As used in this Section:
10

"Video programming" has the meaning set forth in 47 U.S.C.
11
613(h)(2).
12

"Video streaming service" means an entity that makes
13
available directly to the consumer, through a distribution
14
method that uses Internet protocol, video programming or video
15
content the entity makes available for users to view. "Video
16
streaming service" does not include a television broadcast
17
station, cable operator, or other multichannel video
18
programming distributor, or an entity that serves video
19
programming or video content without commercial
20
advertisements.
21

(b) On and after January 1, 2027, a video streaming
22
service that serves consumers residing in this State shall not
23
transmit the audio of commercial advertisements louder than

SB2804
- 2 -
LRB104 17176 SPS 30595 b
1
the video content the advertisements accompany, consistent
2
with the regulations adopted by the Federal Communications
3
Commission under the Commercial Advertisement Loudness
4
Mitigation (CALM) Act (Public Law 111-311) for television
5
broadcast stations, cable operators, and other multichannel
6
video programming distributors.
7

(c) A violation of this Section constitutes an unlawful
8
practice within the meaning of this Act.

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