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104TH GENERAL ASSEMBLY
State of Illinois
2025 and 2026
SB2996

Introduced 1/27/2026, by Sen. Mary Edly-Allen

SYNOPSIS AS INTRODUCED:

10 ILCS 5/9-9.6 new

Amends the Election Code. Provides that, if a person, committee, or
other entity creates, originally publishes, or originally distributes a
qualified political advertisement, the qualified political advertisement
shall include, in a clear and conspicuous manner, a statement that the
qualified political advertisement was generated in whole or substantially
by artificial intelligence. Provides for exemptions from the requirement
and for civil penalties, injunctive relief, attorney's fees, and costs for
violations.
LRB104 20019 SPS 33470 b

A BILL FOR

SB2996
LRB104 20019 SPS 33470 b
1

AN ACT concerning elections.

2

Be it enacted by the People of the State of Illinois,
3
represented in the General Assembly:

4

Section 5.
The Election Code is amended by adding Section
5
9-9.6 as follows:

6

(10 ILCS 5/9-9.6 new)
7

Sec. 9-9.6.
Disclosure of political communications
8
generated by artificial intelligence.
9

(a) As used in this Section:
10

"Artificial intelligence" means a machine-based system
11
that can, for a given set of human-defined objectives, make
12
predictions, recommendations, or decisions influencing real or
13
virtual environments and that uses machine and human-based
14
inputs to do all of the following:
15

(1) perceive real and virtual environments;
16

(2) abstract such perceptions into models through
17

analysis in an automated manner; and
18

(3) use model inference to formulate options for
19

information or action.
20

"Distribution platform" includes, but is not limited to, a
21
website or a regularly published newspaper, magazine, or other
22
periodical of general circulation, including an Internet
23
publication or electronic publication, that routinely carries

SB2996
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LRB104 20019 SPS 33470 b
1
news and commentary of general interest.
2

"Qualified political advertisement" means any paid
3
advertisement, including, but not limited to, search engine
4
marketing, display advertisements, video advertisements,
5
native advertisements, issue advertisements, messaging service
6
advertisements, mobile application advertisements, and
7
sponsorships, relating to a candidate for federal, State, or
8
local office in this State, any election to federal, State, or
9
local office in this State, or a ballot question that contains
10
any image, audio, or video that is generated in whole or
11
substantially with the use of artificial intelligence.
12

(b) If a person, committee, or other entity creates,
13
originally publishes, or originally distributes a qualified
14
political advertisement, the qualified political advertisement
15
shall include, in a clear and conspicuous manner, a statement
16
that the qualified political advertisement was generated in
17
whole or substantially by artificial intelligence as follows:
18

(1) if the qualified political advertisement is a
19

graphic communication, the statement shall appear in
20

letters at least as large as the majority of the text in
21

the graphic communication and be in the same language as
22

the language used in the graphic communication;
23

(2) if the qualified political advertisement is an
24

audio communication, the statement shall be spoken in a
25

clearly audible and intelligible manner at the beginning
26

or end of the communication, last at least 3 seconds, and

SB2996
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LRB104 20019 SPS 33470 b
1

be in the same language as the language used in the audio
2

communication; and
3

(3) if the qualified political advertisement is a
4

video communication that also includes audio, that
5

statement shall:
6

(A) appear for at least 4 seconds in letters at
7

least as large as the majority of any text
8

communication, or if there is no other text
9

communication, in a size that is easily readable by
10

the average viewer;
11

(B) be spoken in a clearly audible and
12

intelligible manner at the beginning or end of the
13

communication and last at least 3 seconds; and
14

(C) be in the same language as the language used in
15

the video communication.
16

(c) A person who violates subsection (b) is subject to the
17
following:
18

(1) for a first violation, the Board may impose on the
19

person a civil penalty of not more than $250; and
20

(2) for a second or subsequent violation, the Board
21

may impose on the person a civil penalty of not more than
22

$1,000 for each violation.
23

Each qualified political advertisement that is distributed
24
or aired to the public that violates this Section is a separate
25
violation.
26

(d) This Section does not apply to any of the following:

SB2996
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LRB104 20019 SPS 33470 b
1

(1) a radio or television broadcasting station,
2

including a cable or satellite television operator,
3

programmer, or producer that broadcasts a qualified
4

political advertisement or a communication generated in
5

whole or substantially by artificial intelligence as part
6

of a bona fide newscast, news interview, news documentary,
7

or on-the-spot coverage of bona fide news events, if the
8

broadcast clearly acknowledges through content or a
9

disclosure, in a manner that can be easily heard or read by
10

the average listener or viewer, that the qualified
11

political advertisement or communication generated in
12

whole or substantially by artificial intelligence does not
13

accurately represent the speech or conduct of the depicted
14

individual;
15

(2) a radio or television broadcasting station,
16

including a cable or satellite television operator,
17

programmer, or producer, when the station is paid to
18

broadcast qualified political advertisements;
19

(3) a distribution platform that publishes qualified
20

political advertisements prohibited under this Section, if
21

the distribution platform has a clearly stated written
22

policy, provided to any person, committee, or other entity
23

that creates, seeks to publish, or originally distributes
24

a qualified political advertisement, that the qualified
25

political advertisement shall include a statement
26

consistent with subsection (b);

SB2996
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LRB104 20019 SPS 33470 b
1

(4) a qualified political advertisement that
2

constitutes satire or parody; and
3

(5) a business or its affiliate if the business or its
4

affiliate is regulated by the Federal Communications
5

Commission.
6

(e) A distribution platform is not liable under this
7
Section if the distribution platform can show that it provided
8
notice to the distributor of a qualified political
9
advertisement of the distribution platform's prohibitions
10
concerning the failure to disclose content created in whole or
11
substantially by artificial intelligence in a qualified
12
political advertisement or prerecorded telephone message.
13

(f) If a person, committee, or other entity violates
14
subsection (b) by creating, publishing, or disclosing a
15
qualified political advertisement that features another
16
candidate and that does not include the statement required
17
under subsection (b), then the featured candidate may petition
18
the circuit court for injunctive relief to prohibit
19
publication or disclosure of the qualified political
20
advertisement. A featured candidate that prevails in circuit
21
court under this subsection (f) may recover reasonable
22
attorney's fees and costs.

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