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HF628 • 2026

A bill for an act relating to compensation and name, image, and likeness rights of student athletes at postsecondary educational institutions, providing remedies, and including applicability provisions.

A bill for an act relating to compensation and name, image, and likeness rights of student athletes at postsecondary educational institutions, providing remedies, and including applicability provisions.

Education
Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
WOOD
Last action
2025-03-05
Official status
Tabled until future meeting.
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

A bill for an act relating to compensation and name, image, and likeness rights of student athletes at postsecondary educational institutions, providing remedies, and including applicability provisions.

A bill for an act relating to compensation and name, image, and likeness rights of student athletes at postsecondary educational institutions, providing remedies, and including applicability provisions.

What This Bill Does

  • A bill for an act relating to compensation and name, image, and likeness rights of student athletes at postsecondary educational institutions, providing remedies, and including applicability provisions.

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2025-03-05 Iowa Legislature

    Tabled until future meeting.

  2. 2025-03-04 Iowa Legislature

    Subcommittee Meeting: 03/05/2025 8:30AM House Lounge.

  3. 2025-03-04 Iowa Legislature

    Subcommittee: Wood, Scholten and Weldon. H.J. 502 .

  4. 2025-02-28 Iowa Legislature

    Introduced, referred to Economic Growth and Technology. H.J. 470 .

Official Summary Text

A bill for an act relating to compensation and name, image, and likeness rights of student athletes at postsecondary educational institutions, providing remedies, and including applicability provisions.

Current Bill Text

Read the full stored bill text
House

File

628

-

Introduced

HOUSE

FILE

628

BY

WOOD

A

BILL

FOR

An

Act

relating

to

compensation

and

name,

image,

and

1

likeness

rights

of

student

athletes

at

postsecondary

2

educational

institutions,

providing

remedies,

and

including

3

applicability

provisions.

4

BE

IT

ENACTED

BY

THE

GENERAL

ASSEMBLY

OF

THE

STATE

OF

IOWA:

5

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Section

1.

NEW

SECTION

.

261K.1

Definitions.

1

As

used

in

this

chapter,

unless

the

context

otherwise

2

requires:

3

1.

“Institutional

marketing

associate”

means

any

third-party

4

entity

that

enters

into

an

agreement

with

a

postsecondary

5

educational

institution

or

its

intercollegiate

athletics

6

program

to

market

or

promote

the

postsecondary

educational

7

institution

or

its

intercollegiate

athletics

program,

or

to

8

otherwise

act

on

behalf

of

the

postsecondary

educational

9

institution

or

the

postsecondary

educational

institution’s

10

intercollegiate

athletics

program.

“Institutional

marketing

11

associate”

does

not

include

a

regulatory

body,

postsecondary

12

educational

institution,

postsecondary

educational

institution

13

staff

member,

or

their

respective

officers,

directors,

14

managers,

owners,

or

employees.

15

2.

“Postsecondary

educational

institution”

means

an

16

institution

of

higher

education

governed

by

the

state

board

17

of

regents,

a

community

college,

or

a

private

postsecondary

18

educational

institution

in

this

state.

19

3.

“Student

athlete”

means

an

individual

who

is

eligible

20

to

participate

in,

participates

in,

or

has

participated

in

21

an

intercollegiate

sport

for

a

postsecondary

educational

22

institution.

“Student

athlete”

does

not

include

an

individual

23

who

is

eligible

to

participate

in,

participates

in,

or

has

24

participated

in

a

college

intramural

sport

or

in

a

professional

25

sport

outside

of

intercollegiate

athletics.

26

4.

“Third

party”

means

any

individual

or

entity,

including

27

any

athlete

agent,

other

than

a

postsecondary

educational

28

institution,

athletic

conference,

or

athletic

association.

29

5.

“Unique

identifier”

means

any

of

the

following

developed

30

or

adopted

for

marketing

or

promotional

purposes

by

a

31

postsecondary

educational

institution

or

a

third

party:

32

a.

A

seal.

33

b.

A

logo.

34

c.

An

emblem.

35

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d.

A

motto.

1

e.

A

special

symbol.

2

f.

Institutional

colors.

3

g.

A

modifier

or

descriptor.

4

h.

A

design.

5

i.

A

patentable

or

copyrightable

item,

material,

or

6

information.

7

j.

Any

other

item,

material,

or

information

that

identifies

8

and

is

recognizable

as

unique

to

such

postsecondary

educational

9

institution

or

third

party.

10

Sec.

2.

NEW

SECTION

.

261K.2

Compensation

of

student

11

athletes

——

professional

representation.

12

1.

a.

(1)

A

postsecondary

educational

institution

13

shall

not

enforce

any

rule,

requirement,

standard,

or

other

14

limitation

of

an

athletic

association

or

athletic

conference

15

that

prevents

a

student

athlete

of

that

institution

from

fully

16

participating

in

intercollegiate

athletics

without

penalty

or

17

from

earning

compensation

as

a

result

of

the

use

of

the

student

18

athlete’s

name,

image,

likeness

rights,

or

athletic

reputation.

19

(2)

A

student

athlete’s

financial

aid

eligibility,

amount,

20

duration,

or

renewal,

or

any

other

benefit

for

which

the

21

student

athlete

is

otherwise

eligible,

shall

not

be

affected

by

22

the

student

athlete

earning

compensation

from

the

use

of

the

23

student

athlete’s

name,

image,

or

likeness

rights,

or

athletic

24

reputation.

25

b.

(1)

A

postsecondary

educational

institution

shall

26

not

interfere

with

or

prevent

a

student

athlete

from

fully

27

participating

in

intercollegiate

athletics

or

obtaining

28

professional

representation

without

penalty

in

relation

to

29

contracts

or

legal

matters

relating

to

earning

compensation

30

as

a

result

of

the

use

of

the

student

athlete’s

name,

image,

31

likeness

rights,

or

athletic

reputation,

including

but

32

not

limited

to

representation

provided

by

athlete

agents

33

or

financial

advisors

or

legal

representation

provided

by

34

attorneys.

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(2)

Representation

by

athlete

agents

or

financial

advisors

1

or

legal

representation

provided

by

attorneys

shall

be

provided

2

by

individuals

licensed

in

this

state.

Any

professional

3

representation

agreement

must

be

in

writing,

be

executed

by

4

both

parties,

clearly

describe

the

obligations

of

the

parties,

5

and

outline

fees

for

the

professional

representation.

6

Sec.

3.

NEW

SECTION

.

261K.3

Financial

aid.

7

For

purposes

of

this

chapter,

financial

aid

from

a

8

postsecondary

educational

institution

in

which

a

student

9

athlete

is

enrolled

shall

not

be

considered

compensation

for

10

use

of

the

athlete’s

name,

image,

and

likeness

rights,

or

11

athletic

reputation.

12

Sec.

4.

NEW

SECTION

.

261K.4

Limitations

on

certain

13

contracts.

14

1.

A

student

athlete

shall

not

enter

into

an

apparel,

15

equipment,

or

beverage

contract

providing

compensation

to

the

16

athlete

for

use

of

the

student

athlete’s

name,

image,

likeness

17

rights,

or

athletic

reputation

if

the

contract

requires

the

18

student

athlete

to

display

a

sponsor’s

apparel,

equipment,

19

or

beverage

or

otherwise

advertise

for

the

sponsor

during

20

official

team

activities

if

such

provisions

are

in

conflict

21

with

a

provision

of

the

postsecondary

educational

institution’s

22

current

licenses

or

contracts.

23

2.

A

student

athlete

shall

not

enter

into

a

contract

for

24

compensation

for

the

use

of

the

student

athlete’s

name,

image,

25

likeness

rights,

or

athletic

reputation

if

a

postsecondary

26

educational

institution

determines

that

a

term

of

the

contract

27

conflicts

with

a

term

of

a

contract

to

which

the

institution

is

28

a

party.

A

postsecondary

educational

institution

may

authorize

29

an

exception

to

this

subsection

in

writing.

30

Sec.

5.

NEW

SECTION

.

261K.5

Assistance

by

postsecondary

31

educational

institutions.

32

A

postsecondary

educational

institution

or

any

officer,

33

director,

or

employee

of

such

institution,

including

but

34

not

limited

to

a

coach,

member

of

the

coaching

staff,

or

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any

individual

associated

with

the

institution’s

athletic

1

department,

may

identify,

create,

facilitate,

negotiate,

2

support,

enable,

or

otherwise

assist

with

opportunities

for

3

a

student

athlete

to

earn

compensation

from

a

third

party,

4

including

an

institutional

marketing

associate,

for

the

use

5

of

the

student

athlete’s

name,

image,

likeness

rights,

or

6

athletic

reputation,

provided

that

a

postsecondary

educational

7

institution

or

individual

shall

not

do

any

of

the

following:

8

1.

Receive

compensation

from

the

student

athlete

or

a

9

third

party

for

facilitating,

enabling,

or

assisting

with

such

10

opportunities.

11

2.

Attempt

to

influence

a

student

athlete’s

choice

of

12

professional

representation

related

to

such

opportunities.

13

3.

Attempt

to

reduce

a

student

athlete’s

opportunities

from

14

competing

third

parties.

15

Sec.

6.

NEW

SECTION

.

261K.6

Disclosure

of

contracts.

16

Before

any

contract

for

compensation

for

the

use

of

a

student

17

athlete’s

name,

image,

likeness

rights,

or

athletic

reputation,

18

or

for

professional

representation,

is

executed,

and

before

any

19

compensation

is

provided

to

the

student

athlete

in

advance

of

a

20

contract,

the

student

athlete

shall

disclose

the

contract

to

21

the

student

athlete’s

postsecondary

educational

institution

in

22

a

manner

prescribed

by

the

institution.

23

Sec.

7.

NEW

SECTION

.

261K.7

Limitation

on

compensation

by

24

institutions.

25

A

postsecondary

educational

institution

or

any

officer,

26

director,

or

employee

of

such

institution

shall

not

compensate

27

a

student

athlete,

prospective

student

athlete,

or

the

family

28

thereof

for

the

use

of

the

student

athlete

or

prospective

29

student

athlete’s

name,

image,

likeness

rights,

or

athletic

30

reputation,

unless

otherwise

permitted

by

institutional

policy

31

and

a

collegiate

athletics

association

of

which

the

institution

32

is

a

member.

33

Sec.

8.

NEW

SECTION

.

261K.8

Unique

identifiers.

34

1.

A

postsecondary

educational

institution

or

a

third

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party

shall

develop

and

adopt

a

process

for

granting

to

a

1

student

athlete,

or

to

a

third

party

for

use

with

a

student

2

athlete,

a

license

to

use

such

institution’s

or

third

party’s

3

unique

identifiers

when

earning

or

attempting

to

earn

4

compensation

from

the

use

of

the

student

athlete’s

name,

image,

5

likeness

rights,

or

athletic

reputation

consistent

with

the

6

institution’s

or

third

party’s

policies

regarding

licensing

of

7

its

unique

identifiers.

8

2.

A

postsecondary

educational

institution

or

a

third

party

9

may

charge

a

reasonable

fee

for

a

license

to

use

a

unique

10

identifier

under

this

section.

11

3.

A

postsecondary

educational

institution

or

a

third

12

party

may

impose

requirements

that

a

student

athlete

granted

13

a

license

under

this

section

refrain

from

using

such

unique

14

identifier

in

a

manner

that

the

institution

or

third

party

in

15

its

sole

discretion

determines

does

any

of

the

following:

16

a.

Is

reasonably

considered

to

be

inconsistent

with

the

17

institution’s

or

third

party’s

values

or

mission.

18

b.

Adversely

affects

the

institution’s

or

third

party’s

19

image.

20

c.

Negatively

impacts

or

inappropriately

reflects

upon

the

21

reputation

or

religious,

moral,

or

ethical

standards

of

the

22

institution

or

third

party.

23

d.

Violates

the

institution’s

or

third

party’s

code

of

24

conduct

or

similar

requirements.

25

e.

Conflicts

with

a

provision

of

the

institution’s

or

third

26

party’s

current

licenses

or

contracts.

27

Sec.

9.

NEW

SECTION

.

261K.9

Compensation

outside

of

28

official,

mandatory

team

activities.

29

The

terms

of

a

contract

of

a

postsecondary

educational

30

institution’s

athletic

program

shall

not

prevent

a

student

31

athlete

from

receiving

compensation

for

using

the

student

32

athlete’s

name,

image,

likeness

rights,

or

athletic

reputation

33

for

a

commercial

purpose

when

the

student

athlete

is

not

34

engaged

in

official

mandatory

team

activities

that

are

recorded

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in

writing

and

can

be

made

publicly

available

upon

request.

1

Sec.

10.

NEW

SECTION

.

261K.10

Confidentiality

of

contracts.

2

1.

The

terms

of

a

contract

or

proposed

contract

detailing

3

compensation

to

a

student

athlete

at

a

public

postsecondary

4

educational

institution

for

the

use

of

the

student

athlete’s

5

name,

image,

likeness

rights,

or

athletic

reputation

shall

be

6

considered

confidential

records

under

section

22.7

and

shall

7

not

be

available

for

examination

by

the

public

pursuant

to

8

section

22.2.

9

2.

If

a

private

postsecondary

educational

institution

10

collects,

retains,

or

maintains

the

terms

of

a

student

11

athlete’s

contract

or

proposed

contract

detailing

compensation

12

to

the

student

athlete

for

the

use

of

the

student

athlete’s

13

name,

image,

likeness

rights,

or

athletic

reputation,

the

14

postsecondary

educational

institution

shall

consider

such

15

contract

terms

to

be

student

governed

by

the

federal

Family

16

Education

Rights

and

Privacy

Act.

17

Sec.

11.

NEW

SECTION

.

261K.11

Conditions

on

compensation.

18

Compensation

to

a

student

athlete

for

earning

or

attempting

19

to

earn

compensation

from

the

use

of

such

student

athlete’s

20

name,

image,

likeness

rights,

or

athletic

reputation

shall

not

21

be

conditioned

on

such

student

athlete’s

athletic

performance.

22

Persons

providing

compensation

to

a

student

athlete

for

the

23

use

of

the

student

athlete’s

name,

image,

likeness

rights,

or

24

athletic

reputation

shall

have

the

right

to

condition

payment

25

of

that

compensation

on

a

student

athlete’s

attendance

at

a

26

particular

postsecondary

educational

institution.

27

Sec.

12.

NEW

SECTION

.

261K.12

Compensation

by

nonprofit

28

organizations.

29

A

nonprofit

entity

that

is

exempt

from

federal

income

30

taxation

pursuant

to

section

501(c)(3)

of

the

Internal

Revenue

31

Code

shall

have

the

right

to

compensate

a

student

athlete

32

for

the

commercial

use

of

the

student

athlete’s

name,

image,

33

likeness

rights,

or

athletic

reputation.

34

Sec.

13.

NEW

SECTION

.

261K.13

Institutional

marketing

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associates.

1

1.

Notwithstanding

any

rule

of

an

athletic

association,

2

athletic

conference,

or

any

other

organization

with

authority

3

over

varsity

intercollegiate

athletics,

institutional

marketing

4

associates

shall

have

the

right

to

compensate

a

student

athlete

5

for

the

commercial

use

of

the

student

athlete’s

name,

image,

6

likeness

rights,

or

athletic

reputation.

This

includes

the

7

right

to

compensate

a

student

athlete

for

the

commercial

use

8

of

the

student

athlete’s

name,

image,

or

likeness

rights

in

9

connection

with

the

promotion

of

athletic

events

in

which

the

10

student

athlete

will

or

may

participate,

the

promotion

of

the

11

postsecondary

educational

institution

the

student

athlete

12

attends,

and

the

promotion

of

the

postsecondary

educational

13

institution’s

intercollegiate

athletics

program.

Additionally,

14

an

institutional

marketing

associate

shall,

in

the

event

that

a

15

postsecondary

educational

institution

or

its

intercollegiate

16

athletics

program

affirmatively

grants

a

request

therefor,

17

have

the

right

to

utilize

content

creation

and

marketing

18

capabilities

of

a

postsecondary

educational

institution

or

19

the

postsecondary

educational

institution’s

intercollegiate

20

athletics

program

in

connection

with

services

provided

for

the

21

promotion

of

athletic

events

in

which

a

student

athlete

will

or

22

may

participate,

the

postsecondary

educational

institution,

or

23

the

institution’s

intercollegiate

athletics

program.

24

2.

Notwithstanding

any

rule

of

an

athletic

association,

25

athletic

conference,

or

any

other

organization

with

authority

26

over

varsity

intercollegiate

athletics,

a

student

athlete

shall

27

have

the

right

to

receive

compensation

from

an

institutional

28

marketing

associate

for

the

commercial

use

of

the

student

29

athlete’s

name,

image,

likeness

rights,

or

athletic

reputation,

30

in

connection

with

the

promotion

of

athletic

events

in

which

31

the

student

athlete

will

or

may

participate,

the

promotion

of

32

the

postsecondary

educational

institution

the

student

athlete

33

attends,

and

the

promotion

of

the

postsecondary

educational

34

institution’s

intercollegiate

athletics

program,

or

other

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matters.

1

Sec.

14.

NEW

SECTION

.

261K.14

Educational

workshops.

2

A

postsecondary

educational

institution

that

enters

into

3

commercial

agreements

that

directly

or

indirectly

require

4

the

use

of

a

student

athlete’s

name,

image,

likeness

rights,

5

or

athletic

reputation

shall

offer

at

least

two

educational

6

workshops

per

calendar

year

that

may

include

topics

such

7

as

financial

literacy,

life

skills,

time

management,

and

8

entrepreneurship.

The

educational

workshops

shall

not

be

9

offered

in

the

same

month

and

each

workshop

offered

in

a

10

calendar

year

shall

be

unique

and

not

a

repetition

of

the

11

other

workshop

offered

that

year.

A

postsecondary

educational

12

institution

shall

notify

all

student

athletes

of

the

13

educational

workshops

through

the

distribution

of

informational

14

materials

via

electronic

mail

or

other

communication

methods

15

the

institution

regularly

uses

to

communicate

with

student

16

athletes.

The

educational

workshops

shall

not

include

any

17

marketing,

advertising,

referral,

or

solicitation

by

providers

18

of

financial

products

or

services.

19

Sec.

15.

NEW

SECTION

.

261K.15

Athletic

associations,

20

conferences,

or

organizations

——

prohibited

activities.

21

An

athletic

association,

athletic

conference,

or

any

other

22

organization

with

authority

over

varsity

intercollegiate

23

athletics

shall

not

do

any

of

the

following

or

authorize

its

24

member

institutions

to

do

so:

25

1.

Prevent

a

student

athlete

from

receiving

compensation

26

for

the

commercial

use

of

the

student

athlete’s

name,

image,

27

likeness

rights,

or

athletic

reputation

under

this

chapter

or

28

penalize

a

student

athlete

for

doing

so.

29

2.

Prevent

a

postsecondary

educational

institution

from

30

participating

in

varsity

intercollegiate

athletics

or

otherwise

31

penalize

a

postsecondary

educational

institution

as

a

result

32

of

a

student

athlete’s

receipt

of

compensation

for

the

student

33

athlete’s

name,

image,

likeness

rights,

or

athletic

reputation

34

under

this

chapter.

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3.

Prevent

a

postsecondary

educational

institution

from

1

establishing

agreements

with

a

third-party

entity

to

act

on

2

its

behalf

to

identify,

facilitate,

enable,

or

support

student

3

athlete

name,

image,

and

likeness

activities.

4

4.

Accept

a

complaint,

open

an

investigation,

or

take

5

any

other

adverse

action

against

a

postsecondary

educational

6

institution

or

any

of

its

employees

for

engaging

in

any

7

activity

permitted

under

this

chapter.

8

5.

Penalize

a

postsecondary

educational

institution

because

9

an

institutional

marketing

associate

compensates

a

student

10

athlete

for

use

of

the

student

athlete’s

name,

image,

likeness

11

rights,

or

athletic

reputation,

as

permitted

under

this

12

chapter,

or

if

a

third

party

violates

the

collegiate

athletic

13

association’s

rules

or

regulations

with

regard

to

student

14

athlete

name,

image,

or

likeness

activities.

15

Sec.

16.

NEW

SECTION

.

261K.16

Civil

action

——

remedies.

16

1.

A

student

athlete

may

bring

a

civil

action

against

third

17

parties

that

violate

this

chapter

or

that

interfere

with

the

18

student

athlete’s

earning

or

attempting

to

earn

compensation

19

from

the

use

of

such

student

athlete’s

name,

image,

likeness

20

rights,

or

athletic

reputation

for

injunctive

relief

and

actual

21

damages.

The

court

shall

award

court

costs

and

reasonable

22

attorney

fees

to

a

prevailing

student

athlete.

23

2.

A

student

athlete

bringing

an

action

under

this

chapter

24

shall

not

be

deprived

of

any

protections

provided

under

law

25

with

respect

to

a

controversy

that

arises

and

shall

have

the

26

right

to

adjudicate

claims

that

arise

under

this

chapter.

27

Sec.

17.

NEW

SECTION

.

261K.17

Applicability

to

high

school

28

students.

29

1.

A

high

school

student

who

competes

on

an

interscholastic

30

athletic

team

in

this

state

that

is

sponsored

by

a

public

31

school

or

by

a

private

school

whose

students

compete

against

32

a

public

school’s

students

may

earn

or

attempt

to

earn

33

compensation

from

the

use

of

the

student’s

name,

image,

34

likeness

rights,

or

athletic

reputation

as

though

the

student

35

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were

a

student

athlete

as

provided

in

this

chapter,

subject

to

1

the

following:

2

a.

A

high

school

student

shall

have

the

right

to

discuss

3

earning

or

attempting

to

earn

such

compensation

before

signing

4

an

athletic

letter

of

intent

or

other

written

agreement

only

5

when

having

discussions

about

potential

enrollment

with

a

6

postsecondary

educational

institution.

7

b.

A

high

school

student

shall

have

the

right

to

earn

8

or

attempt

to

earn

such

compensation

only

after

signing

an

9

athletic

letter

of

intent

or

other

written

agreement

to

enroll

10

in

a

postsecondary

educational

institution.

11

2.

The

discussion

of,

or

earning

or

attempting

to

earn,

12

compensation

from

the

use

of

a

high

school

student’s

name,

13

image,

likeness

rights,

or

athletic

reputation

as

provided

in

14

this

chapter

shall

not

be

construed

to

be

a

violation

of

any

15

rule

and

regulation

a

high

school

student

and

high

schools

16

are

required

to

follow

to

maintain

and

protect

a

high

school

17

student’s

eligibility

to

participate

in

high

school

athletics

18

in

this

state.

19

Sec.

18.

NEW

SECTION

.

261K.18

Limitation

of

liability

and

20

legal

settlements.

21

1.

A

postsecondary

educational

institution’s

employees,

22

including

athletics

coaching

staff,

shall

not

be

liable

for

any

23

damages

to

a

student

athlete’s

ability

to

earn

compensation

24

for

the

use

of

the

student

athlete’s

name,

image,

or

likeness

25

resulting

from

decisions

or

actions

routinely

taken

in

the

26

course

of

intercollegiate

athletics.

27

2.

A

legal

settlement

shall

not

permit

noncompliance

with

28

this

chapter.

Any

such

provision

is

void

and

unenforceable.

29

Sec.

19.

NEW

SECTION

.

261K.19

Construction.

30

1.

This

chapter

shall

not

be

construed

to

qualify

a

31

student

athlete

as

an

employee

of

a

postsecondary

educational

32

institution.

33

2.

This

chapter

does

not

affect

the

rights

of

student

34

athletes

under

Tit.

IX

of

the

Education

Amendments

of

1972,

20

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U.S.C.

§1681

et

seq.

1

Sec.

20.

APPLICABILITY.

This

Act

applies

to

agreements

2

or

contracts

entered

into,

modified,

or

renewed

on

or

after

3

the

effective

date

of

this

Act.

Such

agreements

or

contracts

4

include

but

are

not

limited

to

the

national

letter

of

intent,

5

an

athlete’s

financial

aid

agreement,

commercial

contracts

in

6

the

athlete

group

licensing

market,

and

athletic

conference

or

7

athletic

association

rules

or

bylaws.

8

EXPLANATION

9

The

inclusion

of

this

explanation

does

not

constitute

agreement

with

10

the

explanation’s

substance

by

the

members

of

the

general

assembly.

11

This

bill

relates

to

compensation

and

name,

image,

12

and

likeness

rights

of

student

athletes

at

postsecondary

13

educational

institutions.

The

bill

defines

a

“postsecondary

14

educational

institution”

as

an

institution

of

higher

education

15

governed

by

the

state

board

of

regents,

a

community

college,

or

16

a

private

postsecondary

educational

institution

in

this

state.

17

The

bill

prohibits

a

postsecondary

educational

institution

18

from

enforcing

any

rule,

requirement,

standard,

or

other

19

limitation

of

an

athletic

association

or

athletic

conference

20

that

prevents

a

student

athlete

of

that

institution

from

fully

21

participating

in

intercollegiate

athletics

without

penalty

or

22

from

earning

compensation

as

a

result

of

the

use

of

the

student

23

athlete’s

name,

image,

likeness

rights,

or

athletic

reputation.

24

The

bill

provides

that

a

student

athlete’s

financial

aid

25

eligibility

shall

not

be

affected

by

the

student

athlete

26

earning

compensation

from

the

use

of

the

student

athlete’s

27

name,

image,

or

likeness

rights,

or

athletic

reputation.

28

The

bill

prohibits

a

postsecondary

educational

institution

29

from

interfering

with

or

preventing

a

student

athlete

from

30

fully

participating

in

intercollegiate

athletics

or

obtaining

31

professional

representation

without

penalty

in

relation

to

32

contracts

or

legal

matters

relating

to

earning

compensation

33

as

a

result

of

the

use

of

the

student

athlete’s

name,

image,

34

likeness

rights,

or

athletic

reputation.

The

bill

provides

35

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requirements

for

such

professional

representation.

1

The

bill

provides

that

financial

aid

from

a

postsecondary

2

educational

institution

in

which

a

student

athlete

is

enrolled

3

shall

not

be

considered

compensation

for

use

of

the

athlete’s

4

name,

image,

and

likeness

rights,

or

athletic

reputation.

5

The

bill

provides

limitations

on

a

student

athlete

entering

6

into

an

apparel,

equipment,

or

beverage

contract

providing

7

compensation

to

the

athlete

for

use

of

the

student

athlete’s

8

name,

image,

likeness

rights,

or

athletic

reputation.

9

The

bill

authorizes

a

postsecondary

educational

institution

10

or

any

officer,

director,

or

employee

of

such

institution

to

11

identify,

create,

facilitate,

negotiate,

support,

enable,

or

12

otherwise

assist

with

opportunities

for

a

student

athlete

to

13

earn

compensation

from

a

third

party,

as

defined

in

the

bill,

14

for

the

use

of

the

student

athlete’s

name,

image,

likeness

15

rights,

or

athletic

reputation

with

specified

limitations.

16

The

bill

requires

a

student

athlete

to

disclose

a

contract

17

for

compensation

for

the

use

of

a

student

athlete’s

name,

18

image,

likeness

rights,

or

athletic

reputation,

or

for

19

professional

representation,

to

the

student

athlete’s

20

postsecondary

educational

institution

in

a

manner

prescribed

by

21

the

institution

before

the

contract

is

executed,

and

before

any

22

compensation

is

provided

to

the

student

athlete

in

advance

of

23

the

contract.

24

The

bill

prohibits

a

postsecondary

educational

institution

25

or

any

officer,

director,

or

employee

of

such

institution

26

from

compensating

a

student

athlete,

prospective

student

27

athlete,

or

the

family

thereof

for

the

use

of

the

student

28

athlete

or

prospective

student

athlete’s

name,

image,

likeness

29

rights,

or

athletic

reputation,

unless

otherwise

permitted

by

30

institutional

policy

and

a

collegiate

athletics

association

of

31

which

the

institution

is

a

member.

32

The

bill

requires

a

postsecondary

educational

institution

33

or

a

third

party

to

develop

and

adopt

a

process

for

granting

to

34

a

student

athlete,

or

to

a

third

party

for

use

with

a

student

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athlete,

a

license

to

use

such

institution’s

or

third

party’s

1

unique

identifiers,

such

as

a

seal,

logo,

or

emblem,

when

2

earning

or

attempting

to

earn

compensation

from

the

use

of

the

3

student

athlete’s

name,

image,

likeness

rights,

or

athletic

4

reputation

consistent

with

the

institution’s

or

third

party’s

5

policies

regarding

licensing

of

its

unique

identifiers.

The

6

bill

provides

additional

requirements

for

the

use

of

unique

7

identifiers.

8

The

bill

provides

that

the

terms

of

a

contract

of

a

9

postsecondary

educational

institution’s

athletic

program

shall

10

not

prevent

a

student

athlete

from

receiving

compensation

for

11

using

the

student

athlete’s

name,

image,

likeness

rights,

or

12

athletic

reputation

for

a

commercial

purpose

when

the

student

13

athlete

is

not

engaged

in

official

mandatory

team

activities

14

that

are

recorded

in

writing

and

can

be

made

publicly

available

15

upon

request.

16

The

bill

provides

that

the

terms

of

a

contract

detailing

17

compensation

to

a

student

athlete

at

a

public

postsecondary

18

educational

institution

for

the

use

of

the

student

athlete’s

19

name,

image,

likeness

rights,

or

athletic

reputation

shall

20

be

considered

confidential

records.

The

bill

also

addresses

21

privacy

of

such

contracts

at

private

postsecondary

educational

22

institutions.

23

The

bill

provides

limitations

on

the

conditions

that

can

be

24

placed

on

compensation

to

a

student

athlete

for

the

use

of

the

25

student

athlete’s

name,

image,

likeness

rights,

or

athletic

26

reputation

and

specifies

that

a

nonprofit

entity

can

provide

27

such

compensation.

28

The

bill

establishes

rights

of

an

institutional

marketing

29

associate,

as

defined

in

the

bill,

and

rights

of

a

student

30

receiving

compensation

from

an

institutional

marketing

31

associate.

32

The

bill

requires

a

postsecondary

educational

institution

to

33

offer

educational

workshops

with

specified

content

to

student

34

athletes

in

certain

circumstances.

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The

bill

prohibits

an

athletic

association,

athletic

1

conference,

or

any

other

organization

with

authority

over

2

varsity

intercollegiate

athletics

from

engaging

in

specified

3

activities

relating

to

a

student

athlete’s

name,

image,

4

likeness

rights,

or

athletic

reputation.

5

The

bill

authorizes

a

student

athlete

to

bring

a

civil

6

action

against

third

parties

that

violate

the

provisions

of

the

7

bill

or

that

interfere

with

the

student

athlete’s

earning

or

8

attempting

to

earn

compensation

from

the

use

of

such

student

9

athlete’s

name,

image,

likeness

rights,

or

athletic

reputation

10

for

injunctive

relief

and

actual

damages.

11

The

bill

authorizes

and

provides

limitations

on

compensation

12

of

a

high

school

student

who

competes

on

an

interscholastic

13

athletic

team,

which

must

involve

an

athletic

letter

of

14

intent

or

other

written

agreement

to

enroll

in

a

postsecondary

15

educational

institution.

16

The

bill

provides

that

a

postsecondary

educational

17

institution’s

employees

shall

not

be

liable

for

any

damages

to

18

a

student

athlete’s

ability

to

earn

compensation

for

the

use

19

of

the

student

athlete’s

name,

image,

or

likeness

resulting

20

from

decisions

or

actions

routinely

taken

in

the

course

of

21

intercollegiate

athletics.

22

A

provision

of

a

legal

settlement

permitting

noncompliance

23

with

the

bill

is

void

and

unenforceable.

24

The

bill

shall

not

be

construed

to

qualify

a

student

athlete

25

as

an

employee

of

a

postsecondary

educational

institution

or

26

to

affect

the

rights

of

student

athletes

under

Tit.

IX

of

the

27

Education

Amendments

of

1972.

28

The

bill

applies

to

agreements

or

contracts

entered

into,

29

modified,

or

renewed

on

or

after

the

effective

date

of

the

30

bill.

Such

agreements

or

contracts

include

but

are

not

limited

31

to

the

national

letter

of

intent,

an

athlete’s

financial

aid

32

agreement,

commercial

contracts

in

the

athlete

group

licensing

33

market,

and

athletic

conference

or

athletic

association

rules

34

or

bylaws.

35

-14-

LSB

2365YH

(2)

91

je/jh

14/

14