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SF2294 • 2026

A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.(Formerly SSB 3012 .)

A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.(Formerly SSB 3012 .)

Technology
Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
COMMITTEE ON TECHNOLOGY
Last action
2026-03-04
Official status
Subcommittee recommends amendment and passage.
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.(Formerly SSB 3012 .)

A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.(Formerly SSB 3012 .)

What This Bill Does

  • A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.(Formerly SSB 3012 .)

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2026-03-04 Iowa Legislature

    Subcommittee recommends amendment and passage.

  2. 2026-03-02 Iowa Legislature

    Subcommittee Meeting: 03/04/2026 10:00AM Room 315.

  3. 2026-02-24 Iowa Legislature

    Subcommittee: Taylor, Bisignano, and Gruenhagen. S.J. 392 .

  4. 2026-02-24 Iowa Legislature

    Referred to Ways and Means. S.J. 376 .

  5. 2026-02-12 Iowa Legislature

    Committee report, approving bill. S.J. 285 .

  6. 2026-02-12 Iowa Legislature

    Introduced, placed on calendar. S.J. 268 .

Official Summary Text

A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.(Formerly SSB 3012 .)

Current Bill Text

Read the full stored bill text
Senate

File

2294

-

Introduced

SENATE

FILE

2294

BY

COMMITTEE

ON

TECHNOLOGY

(SUCCESSOR

TO

SSB

3012)

A

BILL

FOR

An

Act

relating

to

the

audio

volume

of

commercial

1

advertisements

provided

by

a

video

streaming

service,

and

2

providing

penalties.

3

BE

IT

ENACTED

BY

THE

GENERAL

ASSEMBLY

OF

THE

STATE

OF

IOWA:

4

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2294

Section

1.

Section

474.1,

subsection

4,

Code

2026,

is

1

amended

to

read

as

follows:

2

4.

As

used

in

this

chapter

and

chapters

475A

,

476

,

476A

,

3

477A,

477B,

477C

,

478

,

479

,

479A

,

and

479B

,

“commission”

and

4

“utilities

commission”

mean

the

Iowa

utilities

commission.

5

Sec.

2.

Section

476.95,

subsection

3,

Code

2026,

is

amended

6

by

adding

the

following

new

paragraph:

7

NEW

PARAGRAPH

.

h.

Any

authority

of

the

commission

over

8

the

audio

volume

of

commercials

provided

by

video

streaming

9

services

pursuant

to

chapter

477B.

10

Sec.

3.

NEW

SECTION

.

477B.1

Video

streaming

services

——

11

audio

volume

of

commercials.

12

1.

Definitions.

As

used

in

this

section,

unless

the

context

13

otherwise

requires:

14

a.

“Consumer-generated

media”

means

content,

including

15

video,

audio,

and

multimedia,

created

and

made

available

by

16

consumers

to

internet

sites

or

services

on

the

internet.

17

b.

“Multichannel

video

programming

distributor”

does

not

18

include

an

entity

that

distributes

video

programming

or

video

19

content

using

internet

protocol.

20

c.

“Video

programming”

means

programming

by,

or

generally

21

considered

comparable

to

programming

provided

by,

a

television

22

broadcast

station.

“Video

programming”

does

not

include

23

consumer-generated

media.

24

d.

(1)

“Video

streaming

service”

means

an

entity

that

makes

25

available

directly

to

the

consumer,

through

a

distribution

26

method

that

uses

internet

protocol,

any

of

the

following:

27

(a)

Video

programming.

28

(b)

Video

content.

29

(2)

“Video

streaming

service”

does

not

include

a

television

30

broadcast

station,

cable

operator,

or

other

multichannel

video

31

programming

distributor,

or

an

entity

that

provides

video

32

programming

or

video

content

without

commercial

advertisements.

33

2.

Advertisement

volume.

On

and

after

July

1,

2026,

a

video

34

streaming

service

shall

not

transmit

to

a

consumer

within

this

35

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S.F.

2294

state

a

commercial

advertisement

at

an

audio

volume

louder

than

1

the

audio

volume

of

the

video

programming

or

video

content

the

2

advertisement

accompanies.

3

3.

Enforcement

——

penalties.

4

a.

If

the

commission

has

reasonable

belief

that

a

video

5

streaming

service

is

in

violation

of

subsection

2,

the

6

commission

shall

have

the

sole

authority

to

enforce

this

7

chapter,

including

all

of

the

following:

8

(1)

Enjoin

further

violations

by

the

video

streaming

9

service.

10

(2)

Enforce

compliance

with

this

chapter.

11

(3)

Seek

civil

penalties

in

an

amount

of

not

more

than

12

five

hundred

dollars

for

each

violation

of

this

section.

For

13

purposes

of

this

subsection,

each

day

a

violation

of

subsection

14

2

occurs

shall

be

a

separate

violation.

15

b.

If

the

commission

notifies

a

video

streaming

service

of

16

complaints

in

violation

of

this

section,

the

video

streaming

17

service

may

demonstrate

compliance

by

doing

any

of

the

18

following:

19

(1)

Providing

evidence

of

actual

compliance

with

this

20

section.

21

(2)

Providing

evidence

of

ongoing

compliance

with

the

22

standards

adopted

by

the

commission.

23

4.

Private

right

of

action.

This

section

shall

not

be

24

construed

to

create

a

private

right

of

action.

25

5.

Commission

powers

and

duties.

26

a.

Video

streaming

services

subject

to

this

chapter

are

27

subject

to

complaints

and

investigations

by

the

commission.

28

b.

Video

streaming

services

shall

be

subject

to

such

rules

29

as

the

commission

may

prescribe

in

order

to

carry

out

its

30

authority

under

this

chapter.

31

c.

In

order

to

carry

out

the

duties

imposed

by

this

section,

32

the

commission

may,

at

its

discretion,

allocate

and

charge

33

directly

the

expenses

attributable

to

its

duties

to

the

persons

34

or

entities

subject

to

proceedings

carried

out

in

accordance

35

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S.F.

2294

with

this

section.

1

EXPLANATION

2

The

inclusion

of

this

explanation

does

not

constitute

agreement

with

3

the

explanation’s

substance

by

the

members

of

the

general

assembly.

4

This

bill

relates

to

the

audio

volume

of

commercial

5

advertisements

provided

by

a

video

streaming

service.

6

Under

the

bill,

on

and

after

July

1,

2026,

a

video

streaming

7

service

is

prohibited

from

transmitting

to

a

consumer

in

Iowa

a

8

commercial

advertisement

with

an

audio

volume

that

is

louder

9

than

the

audio

volume

of

the

video

programming

or

video

content

10

that

the

commercial

advertisement

accompanies.

11

The

bill

defines

“video

streaming

service”

as

an

entity

12

that

makes

available

directly

to

a

consumer,

through

a

13

distribution

method

using

internet

protocol,

video

programming

14

or

video

content.

“Video

streaming

service”

does

not

include

15

a

television

broadcast

station,

cable

operator,

or

other

16

multichannel

video

programming

distributor,

or

an

entity

that

17

provides

commercial-free

video

programming

or

video

content.

18

“Video

programming”

is

defined

in

the

bill,

and

does

not

19

include

“consumer-generated

media”,

as

that

term

is

defined

in

20

the

bill.

21

If

the

utilities

commission

(commission)

has

reasonable

22

belief

that

a

video

streaming

service

violated

or

is

violating

23

the

bill,

the

commission

may

enforce

the

bill

by

enjoining

24

further

violations,

enforcing

compliance

with

the

bill,

and

25

seeking

civil

penalties

in

an

amount

of

not

more

than

$500

for

26

each

violation.

Each

day

that

a

video

streaming

service

is

in

27

violation

of

the

bill

is

a

separate

violation.

28

When

the

commission

notifies

a

video

streaming

service

29

of

complaints

in

violation

of

the

bill,

the

video

streaming

30

service

may

show

compliance

by

demonstrating

actual

compliance

31

with

the

bill,

or

by

showing

ongoing

compliance

with

standards

32

adopted

by

the

commission.

33

The

bill

shall

not

be

construed

to

create

a

private

right

of

34

action.

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The

bill

provides

that

streaming

services

subject

to

the

1

bill

are

subject

to

complaints

and

investigations

by

the

2

commission

and

rules

adopted

by

the

commission.

The

bill

3

authorizes

the

commission

to

allocate

and

charge

directly

the

4

expenses

attributable

to

proceedings

carried

out

under

the

5

bill.

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