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ENROLLED
2026 Regular Session
HOUSE CONCURRENT RESOLUTION NO. 41
BY REPRESENTATIVE ZERINGUE
A CONCURRENT RESOLUTION
To amend and reenact Louisiana Department of Revenue, office of alcohol and tobacco
control, rule LAC 55:VII.317(C)(2)(l), to remove the prohibition against instantly
redeemable coupons and rebates for beverages of low alcoholic content; and to direct
the office of the state register to print the amendment in the Louisiana Administrative
Code.
WHEREAS, the Louisiana Department of Revenue, office of alcohol and tobacco
control, promulgated and adopted a rule that authorized coupons and rebate offers for
beverages of high alcoholic content and for malt beverages of not more than six percent
alcohol by volume; and
WHEREAS, coupons and rebates for beverages of high alcoholic content are
redeemable by the manufacturer, or a third-party retained by the manufacturer at the
manufacturer's sole expense, and may be done electronically; and
WHEREAS, coupons and rebates for malt beverages of not more than six percent
alcohol by volume are restricted to being redeemable by mail only; and
WHEREAS, R.S. 49:969 provides that the legislature, by concurrent resolution, may
suspend, amend, or repeal any rule adopted by a state department, agency, board, or
commission.
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HCR NO. 41 ENROLLED
THEREFORE, BE IT RESOLVED by the Legislature of Louisiana that LAC
55:VII.317(C)(2)(l) is hereby amended and reenacted to read as follows:
§317. Regulation IX–Prohibition of Certain Unfair Business Practices
* * *
C. Marketing and Sale of Alcoholic Beverages in Louisiana
* * *
2. Exceptions
* * *
l. Coupons and Rebates: Malt Beverages of Not More than or More than 6
Percent Alcohol by Volume. Except as otherwise provided by law, coupon and
rebate offers, promotions, or marketing campaigns of malt beverages of not more
than or more than 6 percent alcohol by volume are allowed with the following
restrictions.
i. Instantly Redeemable Coupons (IRCs) shall be prohibited. Coupons and
rebates shall only be redeemable by mail.
ii. When marketing more than one product, "cross-merchandising" or
"cross-promotion", mail-in rebates ("MIRs") shall only be redeemable upon the
providing of proof of purchase of all products involved in the coupon or rebate
marketing, "cross-merchandising" or "cross-promotion" offer.
iii. ii. Coupon and rebate values shall be equal to or less than the following:
(a). packages containing no less than 6 and no more than 11 single units, $1;
(b). packages containing no less that 12 and no more than 17 single units, $2;
(c). packages containing no less that 18 and no more than 23 single units, $3;
(d). packages containing no less that 24 or more single units, $4.
iv. iii. Wholesale or retail dealers of malt beverages shall not incur any cost
in connection with any coupon or rebate offers, promotions, or marketing campaigns.
BE IT FURTHER RESOLVED that a copy of this Resolution be transmitted to the
office of the state register and the Louisiana Department of Revenue, office of alcohol and
tobacco control.
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are additions.
HCR NO. 41 ENROLLED
BE IT FURTHER RESOLVED that the office of the state register is hereby directed
to have the amendments to LAC 55:VII.317(C)(2)(l) printed and incorporated into the
Louisiana Administrative Code and to transmit a copy of the revised rule to the Louisiana
Department of Revenue, office of alcohol and tobacco control.
SPEAKER OF THE HOUSE OF REPRESENTATIVES
PRESIDENT OF THE SENATE
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