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LD1597 • 2025

An Act to Prohibit the Use of Dynamic Pricing for Certain Consumer Goods

An Act to Prohibit the Use of Dynamic Pricing for Certain Consumer Goods

Housing
Active

The official status still shows this bill as active or still awaiting another formal step.

Sponsor
Representative Marc Malon
Last action
2025-05-21
Official status
Pursuant to Joint Rule 310.3 Placed in Legislative Files (DEAD)
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

An Act to Prohibit the Use of Dynamic Pricing for Certain Consumer Goods

An Act to Prohibit the Use of Dynamic Pricing for Certain Consumer Goods Sponsor: Representative Marc Malon Reference committee: Housing and Economic Development Latest committee action: Reported Out; ONTP

What This Bill Does

  • An Act to Prohibit the Use of Dynamic Pricing for Certain Consumer Goods Sponsor: Representative Marc Malon Reference committee: Housing and Economic Development Latest committee action: Reported Out; ONTP

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2025-05-21 Senate

    Pursuant to Joint Rule 310.3 Placed in Legislative Files (DEAD)

  2. 2025-05-20 Committee

    Reported Out; ONTP

  3. 2025-05-15 Committee

    Work Session Held

  4. 2025-05-15 Committee

    Voted; ONTP

  5. 2025-04-10 House

    Committee on Housing and Economic Development suggested and ordered printed. The Bill was REFERRED to the Committee on HOUSING AND ECONOMIC DEVELOPMENT . Sent for concurrence. ORDERED SENT FORTHWITH.

  6. 2025-04-10 Committee

    Referred to Committee on Housing and Economic Development.

Official Summary Text

An Act to Prohibit the Use of Dynamic Pricing for Certain Consumer Goods
Sponsor:
Representative Marc Malon
Reference committee:
Housing and Economic Development
Latest committee action:
Reported Out; ONTP

Current Bill Text

Read the full stored bill text 
Printed on recycled paper
132nd MAINE LEGISLATURE
FIRST SPECIAL SESSION-2025
Legislative Document No. 1597
H.P. 1055 House of Representatives, April 10, 2025
An Act to Prohibit the Use of Dynamic Pricing for Certain
Consumer Goods
Reference to the Committee on Housing and Economic Development suggested and
ordered printed.
ROBERT B. HUNT
Clerk
Presented by Representative MALON of Biddeford.
Cosponsored by Representatives: BUNKER of Farmington, CLUCHEY of Bowdoinham,
EATON of Deer Isle, FARRIN of Jefferson, TERRY of Gorham, WEBB of Durham.

Page 1 - 132LR2310(01)
1Be it enacted by the People of the State of Maine as follows:
2Sec. 1. 10 MRSA §1110-A is enacted to read:
3§1110-A. Dynamic pricing prohibition
41. Definitions. As used in this section, unless the context otherwise indicates, the
5 following terms have the following meanings.
6 A. "Dynamic pricing" means the practice of causing a price for a good or a product to
7 fluctuate based upon demand, the weather, consumer data or other similar factors
8 including an artificial intelligence-enabled pricing adjustment. "Dynamic pricing" does
9 not include a price that deviates from a standard price for a reason other than demand,
10 the weather, consumer data or other similar factors including an artificial intelligence-
11 enabled pricing adjustment and also does not include:
12 (1) A discount;
13 (2) A special price set for a limited period of time, such as a lunch menu, early bird
14 or happy hour price; or
15 (3) A market price for a good or product that traditionally has been priced based
16 upon market conditions, such as seafood, except that a market price may only be
17 set once in a business day.
18 B. "Eating establishment" has the same meaning as in Title 22, section 2491, subsection
19 7.
20 C. "Grocery store" has the same meaning as in Title 22, section 2491, subsection 7-B.
212. Prohibition on dynamic pricing. An eating establishment or grocery store may not
22 use dynamic pricing in setting the price for a good or product sold by the eating
23 establishment or grocery store. The price for a good or product must remain fixed for at
24 least one business day and must be posted or displayed in a manner visible to the public,
25 such as on a menu, menu board, price tag or label.
263. Unfair trade practice. A violation of this section is an unfair trade practice under
27 the Maine Unfair Trade Practices Act.
28SUMMARY
29 This bill prohibits an eating establishment or grocery store from setting prices using
30 dynamic pricing, which is the practice of causing a price for a good or a product to fluctuate
31 based upon demand, the weather, consumer data or other similar factors including an
32 artificial intelligence-enabled pricing adjustment. It provides that a violation of this
33 provision is an unfair trade practice under the Maine Unfair Trade Practices Act. Dynamic
34 pricing does not include discounts, specials or market pricing for goods or products
35 traditionally set by market conditions, such as seafood.
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