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LD1727 • 2025

An Act to Ensure Transparency in Consumer Transactions Involving Artificial Intelligence

An Act to Ensure Transparency in Consumer Transactions Involving Artificial Intelligence

Enacted

This bill passed the Legislature and reached final enactment based on the latest official action.

Sponsor
Representative Amy Kuhn
Last action
2025-06-12
Official status
Signed by the Governor
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

An Act to Ensure Transparency in Consumer Transactions Involving Artificial Intelligence

An Act to Ensure Transparency in Consumer Transactions Involving Artificial Intelligence Sponsor: Representative Amy Kuhn Reference committee: Health Coverage, Insurance and Financial Services Governor action: Signed by the Governor

What This Bill Does

  • An Act to Ensure Transparency in Consumer Transactions Involving Artificial Intelligence Sponsor: Representative Amy Kuhn Reference committee: Health Coverage, Insurance and Financial Services Governor action: Signed by the Governor

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Amendments

These notes stay tied to the official amendment files and metadata from the legislature.

Adopted by House & Senate

Plain English: Page 1 - 132LR2313(02) COMMITTEE AMENDMENT 1 L.D.

  • Page 1 - 132LR2313(02) COMMITTEE AMENDMENT 1 L.D.
  • 1727 2 Date: (Filing No.
  • H- ) 3HEALTH COVERAGE, INSURANCE AND FINANCIAL SERVICES 4 Reproduced and distributed under the direction of the Clerk of the House.
  • 5STATE OF MAINE 6HOUSE OF REPRESENTATIVES 7132ND LEGISLATURE 8FIRST SPECIAL SESSION 9 COMMITTEE AMENDMENT “ ” to H.P.

Bill History

  1. 2025-06-12 Governor

    Signed by the Governor

  2. 2025-06-10 House

    PASSED TO BE ENACTED . Sent for concurrence. ORDERED SENT FORTHWITH.

  3. 2025-06-10 Senate

    PASSED TO BE ENACTED , in concurrence.

  4. 2025-06-06 Committee

    Reported Out; OTP-AM

  5. 2025-05-08 Committee

    Work Session Held

  6. 2025-05-08 Committee

    Voted; OTP-AM

  7. 2025-04-17 Committee

    Referred to Committee on Health Coverage, Insurance and Financial Services.

Official Summary Text

An Act to Ensure Transparency in Consumer Transactions Involving Artificial Intelligence
Sponsor:
Representative Amy Kuhn
Reference committee:
Health Coverage, Insurance and Financial Services
Governor action:
Signed by the Governor

Current Bill Text

Read the full stored bill text 
Page 1 - 132LR2313(03)
STATE OF MAINE
_____
IN THE YEAR OF OUR LORD
TWO THOUSAND TWENTY-FIVE
_____
H.P. 1154 - L.D. 1727
An Act to Ensure Transparency in Consumer Transactions Involving
Artificial Intelligence
Be it enacted by the People of the State of Maine as follows:
Sec. 1. 10 MRSA c. 239 is enacted to read:
CHAPTER 239
COMMUNICATIONS WITH CONSUMERS VIA ARTIFICIAL INTELLIGENCE
§1500-Y. Required disclosure of use of artificial intelligence chatbot to engage in trade
and commerce
1. Definitions. As used in this section, unless the context otherwise indicates, the
following terms have the following meanings.
A. "Artificial intelligence chatbot" means a software application, web interface or
computer program that simulates human conversation and interaction through textual
or aural communications.
B. "Trade" and "commerce" have the same meaning as in Title 5, section 206,
subsection 3.
2. Required disclosure of use of artificial intelligence chatbot to engage in trade
and commerce. A person may not use an artificial intelligence chatbot or any other
computer technology to engage in trade and commerce with a consumer in a manner that
may mislead or deceive a reasonable consumer into believing that the consumer is engaging
with a human being unless the consumer is notified in a clear and conspicuous manner that
the consumer is not engaging with a human being.
3. Violation. A violation of subsection 2 is a violation of the Maine Unfair Trade
Practices Act.
APPROVED
JUNE 12, 2025
BY GOVERNOR
CHAPTER
294
PUBLIC LAW