Vehicle Laws - Manufacturers and Dealers - Prices Listed on Dealer Websites (Jack Fitzgerald Price Transparency Act)

EXPLANATION: CAPITALS INDICATE MATTER ADDED TO EXISTING LAW.
[Brackets] indicate matter deleted from existing law.
Underlining indicates amendments to bill.
Strike out indicates matter stricken from the bill by amendment or deleted from the law by
amendment.
*hb0306*

HOUSE BILL 306
R4 6lr1906
SB 834/25 – JPR CF SB 297
By: Delegates Qi and Hill
Introduced and read first time: January 15, 2026
Assigned to: Economic Matters
Committee Report: Favorable
House action: Adopted
Read second time: February 27, 2026

CHAPTER ______

AN ACT concerning 1

Vehicle Laws – Manufacturers and Dealers – Prices Listed on Dealer Websites 2
(Jack Fitzgerald Price Transparency Act) 3

FOR the purpose of prohibiting a manufacturer, distributor, or factory branch from taking 4
an adverse action against a dealer for disclosing certain information on prices listed 5
on its website; and generally relating to prices listed on dealer websites. 6

BY repealing and reenacting, with amendments, 7
Article – Transportation 8
Section 15–207(h) 9
Annotated Code of Maryland 10
(2020 Replacement Volume and 2025 Supplement) 11

BY repealing and reenacting, without amendments, 12
Article – Transportation 13
Section 15–313(a) and (b) 14
Annotated Code of Maryland 15
(2020 Replacement Volume and 2025 Supplement) 16

SECTION 1. BE IT ENACTED BY THE GENERAL ASSEMBLY OF MARYLAND, 17
That the Laws of Maryland read as follows: 18

Article – Transportation 19

15–207. 20
2 HOUSE BILL 306

(h) (1) (i) Any consumer rebates, dealer incentives, price or interest rate 1
reductions, or finance terms that a manufacturer, distributor, or factory branch offers or 2
advertises, or allows its dealers to offer or advertise, shall be offered to all dealers of the 3
same line make. 4

(ii) Any manufacturer, distributor, or factory branch that denies the 5
benefit of any consumer rebates, dealer incentives, price or interest rate reductions, or 6
finance terms to a dealer on the basis that the dealer failed to comply with performance 7
standards has the burden of proving that the performance standards comply with the 8
provisions of this section. 9

(2) Unless a dealer violates a State or local law intended to protect the 10
public, a manufacturer, distributor, or factory branch may not: 11

(i) Require a dealer to alter or replace an existing dealership 12
facility; or 13

(ii) Deny, or threaten to deny, any benefit generally available to all 14
dealers for a dealer’s failure to alter or replace an existing dealership facility. 15

(3) UNLESS A DEALER VI OLATES § 15–313(A) OR (B) OF THIS TITLE 16
OR A STATE OR LOCAL LAW INTENDED TO PROTECT THE PUBLIC, A MANUFACTURER, 17
DISTRIBUTOR, OR FACTORY BRANCH MAY NOT TAKE AN ADVERSE ACTION AGAINST 18
A DEALER FOR DISCLOS ING ON ITS WEBSITE T HAT THE ADVERTISED P RICE OF A 19
VEHICLE IS THE MANUFACTURER’S MINIMUM ALLOWABLE ADVERTISED PRICE AND 20
THAT THE DEALER MAY OFFER A LOWER PRICE FOR THE VEHICLE. 21

[(3)] (4) A manufacturer, distributor, or factory branch may not reduce 22
the price of a motor vehicle charged to a dealer or provide different financing terms to a 23
dealer in exchange for the dealer’s agreement to: 24

(i) Maintain an exclusive sales or service facility; 25

(ii) Build or alter a sales or service facility; or 26

(iii) Participate in a floor plan or other financing arrangement. 27

15–313. 28

(a) A dealer or an agent or employee of a dealer may not use any advertisement 29
that is in any way false, deceptive, or misleading. 30

(b) A dealer or an agent or employee of a dealer may not by any means advertise 31
or offer to the public any vehicle without intent to sell it as advertised or offered. 32

HOUSE BILL 306 3

SECTION 2. AND BE IT FURTHER ENACTED, That this Act shall take effect 1
October 1, 2026. 2

Approved:
________________________________________________________________________________
Governor.
________________________________________________________________________________
Speaker of the House of Delegates.
________________________________________________________________________________
President of the Senate.