HD5612 • 2025

An Act to Prevent Repricing for Individuals based on Consumer Engagement, or the PRICE Act

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The official status still shows this bill as active or still awaiting another formal step.

Sponsor: Adam J. Scanlon
Last action: 2026-02-05
Official status: Referred to House Committee on Rules
Effective date: Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

An Act to Prevent Repricing for Individuals based on Consumer Engagement, or the PRICE Act

An Act to Prevent Repricing for Individuals based on Consumer Engagement, or the PRICE Act By Representative Scanlon of North Attleborough, a petition (subject to Joint Rule 12) of Adam J.

What This Bill Does

An Act to Prevent Repricing for Individuals based on Consumer Engagement, or the PRICE Act By Representative Scanlon of North Attleborough, a petition (subject to Joint Rule 12) of Adam J.
Scanlon for legislation to prevent repricing for individuals based on consumer engagement.
Consumer Protection and Professional Licensure.
Status: Referred to House Committee on Rules

Limits and Unknowns

This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

2026-02-05 House
Referred to the committee on House Rules

Official Summary Text

An Act to Prevent Repricing for Individuals based on Consumer Engagement, or the PRICE Act
By Representative Scanlon of North Attleborough, a petition (subject to Joint Rule 12) of Adam J. Scanlon for legislation to prevent repricing for individuals based on consumer engagement. Consumer Protection and Professional Licensure.
Status:
Referred to House Committee on Rules

Current Bill Text

Read the full stored bill text

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Bill HD.5612

SECTION 1.

Section 1 of chapter 93A, as appearing in the 2024 Official Edition, is hereby amended by adding the following definition:-

(e) “Online surveillance pricing”, offering different prices for purchase of services or for purchase or rental of property, tangible or intangible, real, personal or mixed, based on a person’s online activity, including but not limited to internet searches, browsing history, location data, device type, clicks, time spent looking at various items, placement of items in a digital cart or preparing them for online checkout.

This shall not include: (i) price differences based on reasonable cost differences in providing the product or service to different consumers; (ii) bona fide discounts that are clearly disclosed and uniformly offered to all members of a broadly defined group including but not limited to discounts for senior citizens, veterans, or students; (iii) bona fide discounts offered to individuals who affirmatively and knowingly enroll in a loyalty program; and (iv) pricing for insurance services or credit products.

SECTION 2.

Section 2 of said chapter 93A is hereby amended by inserting in line 2, after the word “commerce” following words:-

“, including online surveillance pricing, defined pursuant to section 1 of this chapter,”

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