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VMP H05860'25_HB5924_INTR_1 j1d84c
HOUSE BILL NO. 5924
A bill to regulate the audio of commercial advertisements by
video streaming services; to provide for the powers and duties of
certain state governmental officers; and to prescribe civil
sanctions.
THE PEOPLE OF THE STATE OF MICHIGAN ENACT:
Sec. 1. This act may be cited as the "commercial advertising 1
loudness mitigation act". 2
Sec. 3. As used in this act: 3
(a) "Commercial advertisement" means material that advertises 4
the commercial availability or quality of property, goods, or 5
April 29, 2026, Introduced by Reps. Dievendorf, Wooden, Miller, Herzberg, Tsernoglou, McFall,
Steckloff, Arbit, Morgan, Price, Wegela, Glanville, Wilson, Weiss, Young, Brixie, Byrnes,
Breen and MacDonell and referred to Committee on Communications and Technology.
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VMP H05860'25_HB5924_INTR_1 j1d84c
services. 1
(b) "Person" means an individual or a partnership, 2
corporation, limited liability company, association, governmental 3
entity, or other legal entity. 4
(c) "Video content" means audiovisual material that is not a 5
commercial advertisement and that a video streaming service makes 6
available for viewing by a consumer. 7
(d) "Video programming" means that term as defined in 47 USC 8
613. 9
(e) "Video streaming service" means, except as otherwise 10
provided in subdivision (f), a person that makes available directly 11
to a consumer in this state, through a distribution method that 12
uses internet protocol, either of the following: 13
(i) Video programming. 14
(ii) Video content. 15
(f) Video streaming service does not include a television 16
broadcast station, cable operator, or other multichannel video 17
programing distributor, or a person that serves video programming 18
or video content without commercial advertisements. 19
Sec. 5. Beginning July 1, 2027, a video streaming service 20
shall not transmit the audio of a commercial advertisement louder 21
than the video programming or video content that the commercial 22
advertisement accompanies. 23
Sec. 7. A video streaming service that violates this act is 24
subject to a civil fine of not more than $10,000.00 for each 25
violation. The attorney general may bring an action to collect the 26
fine. A fine collected must be deposited in the general fund. 27