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VMP H05347'25_HB6150_INTR_1 w34ge8
HOUSE BILL NO. 6150
A bill to regulate the use of an individual's name, likeness,
voice, portrait, or image by another person; and to provide
remedies.
THE PEOPLE OF THE STATE OF MICHIGAN ENACT:
Sec. 1. This act may be cited as the "identity, consent, 1
ownership, and name rights act". 2
Sec. 3. As used in this act: 3
(a) "Estate" means that term as defined in section 1104 of the 4
estates and protected individuals code, 1998 PA 386, MCL 700.1104. 5
(b) "Governing instrument" means that term as defined in 6
June 30, 2026, Introduced by Reps. Hoskins, Rheingans, Miller, Myers -Phillips, Koleszar,
Herzberg and McFall and referred to Committee on Economic Competitiveness.
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VMP H05347'25_HB6150_INTR_1 w34ge8
section 1104 of the estates and protected individuals code, 1998 PA 1
386, MCL 700.1104. 2
(c) "Likeness" means a representation or image that is readily 3
identifiable and attributable to a particular individual, including 4
a representation or image that is digitally created. 5
(d) "Person" means an individual or a partnership, 6
corporation, limited liability company, association, governmental 7
entity, or other legal entity. 8
(e) "Voice" means a sound in a medium that is readily 9
identifiable and attributable to a particular individual, 10
regardless of whether the sound contains the actual voice or a 11
simulation of the voice of the particular individual. 12
Sec. 5. (1) Except as otherwise provided in subsection (2) or 13
(3), a person shall not use an individual's name, likeness, voice, 14
or image in this state for purposes of trade without the written 15
consent of the individual. 16
(2) Subsection (1) does not prohibit a person that is 17
practicing the profession of photography from exhibiting at an 18
establishment specimens of the work of the person or establishment, 19
unless exhibiting the specimen is continued after written notice is 20
given by the individual being portrayed objecting to the exhibition 21
of the specimen. 22
(3) Subsection (1) does not prohibit the use of an 23
individual's name, likeness, voice, or image in this state for 24
purposes of trade without the written consent of the individual if 25
any of the following apply: 26
(a) The use is in connection with any news, public affairs, or 27
sports broadcast or account. 28
(b) The use is for purposes of comment, criticism, 29
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scholarship, satire, or parody. 1
(c) The use is a representation of the individual as the 2
individual's self in a documentary or in a historical or 3
biographical manner, including some degree of fictionalization, 4
unless the use is intended to create, and does create, the false 5
impression that the work is an authentic recording in which the 6
individual participated. 7
(d) The use is fleeting or incidental. 8
(e) The use is in an advertisement or commercial announcement 9
for a use described in subdivisions (a) to (d). 10
Sec. 7. (1) An individual's name, likeness, voice, or image in 11
any medium and in any manner is the exclusive personal property and 12
intellectual property of that individual. Property under this 13
section is licensable, transferable, and descendible. 14
(2) Subject to subsection (3), property that is transferred, 15
assigned, or licensed under this section is valid for a period of 16
not more than 10 years after the death of the individual who 17
transferred, assigned, or issued the property. 18
(3) Subject to the terms of the governing instrument of an 19
estate, as applicable, if the estate of a deceased individual is 20
able to demonstrate active and authorized public use of the name, 21
likeness, voice, or image of the deceased individual 8 years after 22
the death of the individual, the right of the estate to use the 23
name, likeness, voice, or image may be extended for 5 years after 24
the tenth year of the individual's death, and may be renewed for 5-25
year periods for up until 70 years after the death of the 26
individual. The estate must demonstrate authorized public use of 27
the name, likeness, voice, or image of the individual within the 2 28
years before the expiration of each additional 5-year period. As 29
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Final Page
VMP H05347'25_HB6150_INTR_1 w34ge8
used in this subsection, "public use" means commercial exploitation 1
of an individual's name, likeness, voice, or image, including, but 2
not limited to, the display or exhibition of the individual's name, 3
likeness, voice, or image, pursuant to a contract, license, or 4
royalty agreement, whether or not for monetary remuneration, in 5
association with a commercial enterprise, nonprofit fundraising 6
solicitation, or political cause or campaign; or the continuing 7
commercial availability of a sound recording or audiovisual work in 8
which the individual's name, likeness, voice, or image is readily 9
identifiable. 10
Sec. 9. An individual whose name, likeness, voice, or image is 11
used in violation of this act may bring a civil action against the 12
person that violated this act to recover any of the following: 13
(a) Injunctive relief. 14
(b) Actual damages. 15
(c) If the person knowingly used the name, likeness, voice, or 16
image in violation of this act, treble damages. 17
(d) Monetary damages equal to $10,000.00 for each violation. 18
(e) Any other relief the court considers appropriate. 19