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HB1538 • 2026

preventing vape products from being marketed towards minors.

preventing vape products from being marketed towards minors.

Children
Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
Alice Wade (D), Carrie Sorensen (D), Valerie McDonnell (R), Billie Butler (D), Trinidad Tellez (D), David Watters (D), Jennifer Mandelbaum (D), Nicholas Germana (D), Debra Altschiller (D), Jodi Newell (D), Henry Giasson (R), Donovan Fenton (D), Loren Selig (D)
Last action
2026-03-11
Official status
HOUSE
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

preventing vape products from being marketed towards minors.

preventing vape products from being marketed towards minors.

What This Bill Does

  • preventing vape products from being marketed towards minors.

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2026-03-11 H

    Refer for Interim Study: MA VV 03/11/2026 HJ 7 P. 12

  2. 2026-03-03 H

    Committee Report: Refer for Interim Study 02/18/2026 (Vote 15-0; CC) HC 10 P. 8

  3. 2026-02-11 H

    Full Committee Work Session: 02/18/2026 10:00 am GP 229

  4. 2026-02-11 H

    Executive Session: 02/18/2026 01:00 pm GP 229

  5. 2026-02-05 H

    Public Hearing: 02/11/2026 02:00 pm GP 229

  6. 2025-12-10 H

    Introduced 01/07/2026 and referred to Commerce and Consumer Affairs HJ 1 P. 24

Official Summary Text

preventing vape products from being marketed towards minors.

Current Bill Text

Read the full stored bill text 
HB 1538 - AS INTRODUCED

2026 SESSION
26-2600
07/05

HOUSE BILL
1538

AN ACT
preventing vape products from being marketed towards minors.

SPONSORS: Rep. Wade, Straf. 15; Rep. Butler, Straf. 12; Rep. Mandelbaum, Rock. 21; Rep. Newell, Ches. 4; Rep. Selig, Straf. 10; Rep. Sorensen, Rock. 28; Rep. Tellez, Hills. 40; Rep. N. Germana, Ches. 15; Rep. Giasson, Hills. 29; Rep. McDonnell, Rock. 25; Sen. Watters, Dist 4; Sen. Altschiller, Dist 24; Sen. Fenton, Dist 10

COMMITTEE: Commerce and Consumer Affairs

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ANALYSIS

This bill prohibits vape products from being marketed towards minors.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Explanation: Matter added to current law appears in
bold italics.
Matter removed from current law appears [
in brackets and struckthrough.
]
Matter which is either (a) all new or (b) repealed and reenacted appears in regular type.
26-2600
07/05

STATE OF NEW HAMPSHIRE

In the Year of Our Lord Two Thousand Twenty-Six

AN ACT
preventing vape products from being marketed towards minors.

Be it Enacted by the Senate and House of Representatives in General Court convened:

1 New Section; Alcoholic Beverages; The Liquor Commission; Prohibition on Deceptive Vape Products. Amend RSA 176 by inserting after section 19 the following new section:
176:20 Deceptive Vape Products Prohibited.
I. No person shall market, promote, label, brand, advertise, distribute, offer for sale, or sell a vape product by:
(a) Imitating a product that is not a vape product to conceal the nature of the vape product from parents, teachers, or other adults, including:
(1) A food or brand of food commonly marketed to minors, including candy, desserts, and beverages;
(2) School supplies commonly used by minors, including erasers, highlighters, pens, and pencils; and
(3) Built into clothing and accessories that could plausibly be marketed to children.
(b) Using branding that is known to appeal to minors, including branding based on or depicting a character, personality, or symbol known to appeal to minors, including a character in a comic book, movie, television show, video game, or a mythical creature.
(c) Including interactive video game capabilities within a vape product.
II. Violations of this section shall constitute civil infractions punishable by administrative action of the liquor commission against the person or entity pursuant to rules adopted by the commission under RSA 541-A.

2 Effective Date. This act shall take effect January 1, 2027.

LBA
26-2600
11/4/25

HB - FISCAL NOTE
AS INTRODUCED

AN ACT
preventing vape products from being marketed towards minors.

FISCAL IMPACT:

The Legislative Budget Assistant has determined that this legislation has a total fiscal impact of less than $10,000 in each of the fiscal years 2027 through 2029.

AGENCIES CONTACTED:
Liquor Commission