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A4201
ASSEMBLY, No. 4201
STATE OF NEW JERSEY
222nd LEGISLATURE
�
INTRODUCED FEBRUARY 19, 2026
Sponsored by:
Assemblywoman� CAROL A. MURPHY
District 7 (Burlington)
SYNOPSIS
���� Directs DOLWD to establish advertising campaign to
attract candidates to health care professions; appropriates $1 million.
CURRENT VERSION OF TEXT
���� As introduced.
��
An Act
establishing an advertising campaign to attract
candidates to health care professions, supplementing P.L.1992, c.43 (C.34:15D-1
et seq.), and making an appropriation.
����
Be It
Enacted
by the Senate and General Assembly of
the State of New Jersey:
���� 1.��� a.� The Department of
Labor and Workforce Development, in consultation with the Department of Health
and Department of Human Services, shall establish a multimedia advertising
campaign to attract candidates to health care professions.� The campaign shall:
���� (1)�� promote health care
professions as presenting engaging, dynamic, and rewarding career
opportunities;
���� (2)�� promote available
scholarships, student loan redemption programs, and other available financial
support opportunities for those seeking careers in health care professions; and
���� (3)�� use a combination of
digital outlets, television, radio, print, and other media for its purposes.�
���� b.��� The department, in
developing and administering the general advertising campaign, shall also
create targeted advertising to increase the recruitment of health care
professionals:
���� (1)�� from underrepresented
racial groups; and
���� (2)�� into high-demand fields,
as identified by the Commissioner of Labor and Workforce Development in
consultation with the Department of Health and Department of Human Services.
���� 2.��� To effectuate the
provisions of this act, there is appropriated to the Department of Labor and
Workforce Development the sum of $1 million which shall be, to the extent
permitted by federal law, paid for from monies received by the State under the
federal �American Rescue Plan (ARP) Act,� Pub.L.117-2.�
���� 3.��� This act shall take
effect immediately.�
STATEMENT
���� This bill directs the
Department of Labor and Workforce Development, in consultation with the
Department of Health and the Department of Human Services, to establish a
multimedia advertising campaign to attract candidates to health care
professions.� The health care field experienced shortages due to working
conditions during the COVID-19 pandemic.� The campaign will promote health care
professions as presenting engaging, dynamic, and rewarding career
opportunities.� The campaign shall use a combination of digital outlets,
television, radio, print, and other media for its purposes.�
���� The department, in developing
and administering the general advertising campaign, is also required to create
targeted advertising to increase the recruitment of health care professionals:
���� (1)�� from underrepresented
racial groups; and
���� (2)�� into high-demand fields,
as identified by the Commissioner of Labor and Workforce Development in
consultation with the Department of Health and Department of Human Services.�
���� The bill appropriates to the
Department of Labor and Workforce Development the sum of $1 million from the
funds received by the State under the federal �American Rescue Plan (ARP) Act,�
Pub.L.117-2 to effectuate the provisions of the bill.