Requires Division of Travel and Tourism to establish campaign that displays certain tourism advertisements through plastic wrapping of certain utility boxes located at intersections.

A4515

ASSEMBLY, No. 4515

STATE OF NEW JERSEY

222nd LEGISLATURE

�

INTRODUCED MARCH 9, 2026

Sponsored by:

Assemblyman� ALEX SAUICKIE

District 12 (Burlington, Middlesex, Monmouth and Ocean)

SYNOPSIS

���� Requires Division of Travel and Tourism to establish
campaign that displays certain tourism advertisements through plastic wrapping
of certain utility boxes located at intersections.

CURRENT VERSION OF TEXT

���� As introduced.

��

An Act

concerning the plastic wrapping of utility boxes
and supplementing P.L.1977, c.225 (C.34:1A-45 et seq.).

����
Be It
Enacted
by the Senate and General Assembly of
the State of New Jersey:

����
1.��� a.� As used in this section:�

���� �Director� means the Director of the Division of
Travel and Tourism in the Department of State.

���� �Division� means the Division of Travel and
Tourism in the Department of State.

���� �Plastic wrapping� means panels of vinyl or
other flexible substrates that are used to wrap a surface or object and that
may include digital large format printing technology to display a color or
design.

���� b.��� The Division of Travel and Tourism shall
establish a campaign to promote the use of plastic wrapping on utility boxes
located at intersections throughout the State to display tourism
advertisements.� The tourism advertisements shall be of Statewide or local
importance, as determined by the director.

���� c.���� In establishing the campaign pursuant to
subsection b. of this section, the division shall:�

���� (1)�� coordinate with the Department of
Transportation to develop a list of intersections within the State that have a
utility box;

���� (2)�� seek permission from, and coordinate with,
the entities that own and maintain the utility boxes;

���� (3)�� develop eligibility criteria for utility
boxes that are permitted to display tourism advertisements via plastic wrapping
and a process for selecting which utility boxes are to be plastic wrapped;

���� (4)�� develop a process for selecting tourism
advertisements to be displayed via plastic wrapping on utility boxes, which
process may include, but not be limited to, an application process for private
persons, businesses, and local government entities to submit State and local
tourism advertisements to the division and a process for the division to
develop and select State and local tourism advertisements; and

���� (5)�� contract with third party entities to
provide plastic wrapping services to display the selected advertisements.

���� d.��� The division shall ensure that the
campaign established pursuant to this section complies with all applicable
State and federal laws and any applicable municipal ordinances related to
signage.

���� e.���� The division shall publish information
related to the campaign established pursuant to this section on its Internet
website, which information shall explain the processes for selecting the
utility boxes to be plastic wrapped and the advertisements to be displayed on
the utility boxes.

���� f.���� The division shall submit an annual
report to the Governor and, pursuant to section 2 of P.L.1991, c.164
(C.52:14-19.1), the Legislature on the effectiveness of the campaign in
promoting State and local tourism through the use of plastic wrapping on
utility boxes at intersections throughout the State.

���� 2.��� The director, pursuant
to the �Administrative Procedure Act,� P.L.1968, c.410 (C.52:14B-1 et seq.), shall
adopt rules and regulations as necessary to effectuate the purposes of P.L. , c. (C. )
(pending before the Legislature as this bill).

���� 3.��� This act shall take
effect immediately.

STATEMENT

���� This bill requires the
Division of Travel and
Tourism in the Department of State (division) to establish a campaign to
promote the use of plastic wrapping on utility boxes located at intersections
throughout the State to display tourism advertisements.� The tourism
advertisements are required to be of Statewide or local importance.� The bill
defines �plastic wrapping� to mean panels of vinyl or other flexible substrates
that are used to wrap a surface or object and that may include digital large
format printing technology to display a color or design.

���� In establishing the campaign, the division is
required to: �(1) coordinate with the Department of Transportation to develop a
list of intersections within the State that have a utility box; (2) seek
permission from, and coordinate with, the entities that own and maintain the
utility boxes; (3) develop eligibility criteria for utility boxes that are
permitted to display tourism advertisements via plastic wrapping and a process
for selecting which utility boxes are to be plastic wrapped; (4) develop a
process for selecting tourism advertisements to be displayed via plastic
wrapping on utility boxes, which process may include, but not be limited to, an
application process for private persons, businesses, and local government
entities to submit State and local tourism advertisements to the division and a
process for the division to develop and select State and local tourism
advertisements; and (5) contract with third party entities to provide plastic
wrapping services to display the selected advertisements.

���� The bill requires the division to ensure that
the campaign complies with all applicable State and federal laws and any applicable
municipal ordinances related to signage.� The bill also requires the division
to publish information related to the campaign on the division�s Internet
website, including information concerning the processes of selecting the
utility boxes to be plastic wrapped and the advertisements to be displayed on
the utility boxes.

���� Finally, the bill requires the division to
submit an annual report to the Governor and the Legislature on the
effectiveness of the campaign in promoting State and local tourism through the
use of plastic wrapping on utility boxes located at intersections throughout
the State.