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A4730 • 2026

Requires person or entity to notify certain consumers when communicating with generative artificial intelligence to engage in trade or commerce.

Requires person or entity to notify certain consumers when communicating with generative artificial intelligence to engage in trade or commerce.

Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
Tully, Chris
Last action
2026-03-16
Official status
Reported and Referred to Assembly Consumer Affairs Committee
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

Requires person or entity to notify certain consumers when communicating with generative artificial intelligence to engage in trade or commerce.

Requires person or entity to notify certain consumers when communicating with generative artificial intelligence to engage in trade or commerce.

What This Bill Does

  • Requires person or entity to notify certain consumers when communicating with generative artificial intelligence to engage in trade or commerce.
  • Topic: Consumer Affairs Fiscal note: This bill has been certified by OLS for a fiscal note.

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2026-03-16 New Jersey Legislature

    Reported and Referred to Assembly Consumer Affairs Committee

  2. 2026-03-10 New Jersey Legislature

    Introduced, Referred to Assembly Science, Innovation and Technology Committee

Official Summary Text

Requires person or entity to notify certain consumers when communicating with generative artificial intelligence to engage in trade or commerce.
Topic:
Consumer Affairs
Fiscal note:
This bill has been certified by OLS for a fiscal note.

Current Bill Text

Read the full stored bill text 
A4730

ASSEMBLY, No. 4730

STATE OF NEW JERSEY

222nd LEGISLATURE

�

INTRODUCED MARCH 10, 2026

Sponsored by:

Assemblyman� CHRIS TULLY

District 38 (Bergen)

Assemblyman� WILLIAM B. SAMPSON, IV

District 31 (Hudson)

Assemblyman� WILLIAM F. MOEN, JR.

District 5 (Camden and Gloucester)

Co-Sponsored by:

Assemblyman Stanley

SYNOPSIS

���� Requires person or entity to notify certain consumers
when communicating with generative artificial intelligence to engage in trade
or commerce.

CURRENT VERSION OF TEXT

���� As introduced.

��

An Act
concerning notice to certain consumers of communication
with generative artificial intelligence and supplementing
P.L.1960, c.39
(C.56:8-1 et seq.).

����
Be It
Enacted
by the Senate and General Assembly of
the State of New Jersey:

���� 1.��� a.� A person or entity shall
not deploy generative artificial intelligence to communicate or otherwise
interact with a consumer for the purpose of engaging in trade or commerce in
such a way as to cause a reasonable person to believe they are communicating or
interacting with a human unless the person or entity provides a clear and
conspicuous verbal or written notice at the beginning of the interaction that
the consumer is communicating or interacting with generative artificial
intelligence.

���� b.��� It shall be an unlawful
practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.) for any person or
entity that deploys generative artificial intelligence to communicate or
interact with a consumer for the purpose of engaging in trade or commerce to
violate the provisions of this section.

���� c.���� As used in this section,
�generative artificial intelligence� mean a technology
system that: (1) is trained on data; (2) is designed to simulate human
communication through one or more of the following: (a) text; (b) audio; or (c)
visual communication; and (3) generates non-scripted outputs with limited or no
human oversight.

���� 2.��� This act shall take
effect immediately.

STATEMENT

���� This bill requires a person or
entity that deploys generative artificial intelligence to communicate or
interact with a consumer to provide a clear and conspicuous notice that the
consumer is communicating or interacting with generative artificial
intelligence if the person or entity deploys the generative artificial
intelligence in a manner that would cause a reasonable person to believe they
are communicating or interacting with a human.� A notice provided under the
bill shall be verbal or written and shall be provided at the beginning of an
interaction.

���� A violation of the bill�s
provisions would be an unlawful practice under the consumer fraud act, and
would be punishable by a monetary penalty of not more than $10,000 for a first
offense and not more than $20,000 for any subsequent offense.� Additionally, a
violation of the consumer fraud act can result in cease and desist orders
issued by the Attorney General, the assessment of punitive damages, and the
awarding of treble damages and costs to the injured.