Provides for inclusion of alcohol manufacturers on highway signs; provides for internet site for alcohol manufacturers in New Jersey.

S3482 1R

[First Reprint]

SENATE, No. 3482

STATE OF NEW JERSEY

222nd LEGISLATURE

�

INTRODUCED FEBRUARY 12, 2026

Sponsored by:

Senator� JAMES BEACH

District 6 (Burlington and Camden)

Co-Sponsored by:

Senator Johnson

SYNOPSIS

���� Provides for inclusion of alcohol manufacturers on
highway signs; provides for internet site for alcohol manufacturers in New
Jersey.

CURRENT VERSION OF TEXT

���� As reported by the Senate State Government, Wagering,
Tourism & Historic Preservation Committee on March 23, 2026, with
amendments.

��

An Act
concerning tourist directional signs for alcohol
manufacturers and supplementing Title 27 of the Revised Statutes and P.L.1977,
c.225 (C.34:1A-45 et seq.).

����
Be It
Enacted
by the Senate and General Assembly of
the State of New Jersey:

���� 1.��� a.�� The Department of
Transportation, in coordination with and subject to the approval of the Federal
Highway Administration, shall adopt, pursuant to the �Administrative Procedure
Act,� P.L.1968, c.410 (C.52:14B-1 et seq.), amendments to the rules governing
the procedures and standards for participation in the Tourist Oriented
Directional Signs (TODS) Program adding cideries, distilleries, and meaderies
as eligible facilities that qualify for participation in the TODS program.� The
purpose of the rule amendments adopted pursuant to this section shall be to
provide awareness of and directional guidance to alcohol manufacturers in the
State through roadway signs, and support a trail-like path through signage
which allows persons to find and visit alcohol manufacturers in an efficient
and reasonable manner, and promote these locations within New Jersey.� The rule
amendments adopted pursuant to this section shall require, as a condition of
eligibility to participate in the TODS program, wineries, breweries, cideries,
distilleries, and meaderies to: (1) be located within 15 miles of the State
highway on which the intersection approach sign is erected; (2) be open a
minimum of six hours each day, three days a week including Saturday and Sunday;
(3) produce wine, cider, mead, beer, or distilled alcoholic beverages on the
premises; (4) have a tasting area on the premises; (5) conduct
1
[
scheduled
public
]
1

tours
1
upon
request during times when public access is deemed appropriate by the business
during non-manufacturing periods
1
;
(6) market the product on the premises for retail sale; and (7) be
appropriately licensed by the State of New Jersey.

���� b.��� The Department of
Transportation, in coordination with and subject to the approval of the Federal
Highway Administration, shall adopt, pursuant to the �Administrative Procedure
Act,� P.L.1968, c.410 (C.52:14B-1 et seq.), amendments to the rules governing
the procedures and standards for the implementation of the Specific Service
Sign (Logo) Program adding cideries and meaderies as eligible attractions for
the purpose of applying for the installation of a business logo panel on the
blue motorist service signs along designated freeways and interstate highways.

���� 2.��� a.� The Division of
Travel and Tourism in the Department of State, in consultation with the
Division of Alcoholic Beverage Control in the Department of Law and Public
Safety, shall develop and maintain an Internet website providing information on

1
winery,
1

brewery, cidery, distillery, and meadery locations in the State.� The purpose
of the Internet website shall be to provide awareness of, and directional
guidance to, alcohol manufacturers in the State and to allow persons to find
and visit
1
wineries,
1
breweries,
cideries, distilleries, and meaderies in an efficient and reasonable manner,
and promote these locations within New Jersey.

���� b.� The information on the
Internet website shall be searchable and available as a list and as an
interactive map.� The Internet website shall: (1) specify the location of each
facility and provide driving directions from the north, south, east, and west,
as well as directions by public transit where applicable; (2) provide
information about
1
[
whether a
facility offers guided tours, the frequency of the tours, and the hours during
which the tours are conducted
]

the availability of tours
1
;
(3) display photographs of each facility; and (4) provide contact information
for the owner or operator of each facility, including the telephone number and
Internet web address of the facility, and any other information provided by the
facility that the Director of the Division of Travel and Tourism deems
appropriate for inclusion on the Internet website.

���� c.� A holder of a license
issued pursuant to R.S.33:1-10 may apply to the Division of Travel and Tourism
to have its location included on the Internet website.� The holder of the
license shall be responsible for providing the information that is to be included
on the Internet website pursuant to this section.

���� d.� The Division of Travel and
Tourism may accept information for inclusion on the Internet website from the
Director of the Division of Alcoholic Beverage Control, local government
officials, owners or operators of
1
wineries,
1
breweries,
cideries, distilleries, and meaderies in the State, and entities that identify
and compile data on such facilities.

���� 3.��� This act shall take
effect immediately.