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S3668 • 2026

Requires notification of use of artificial intelligence system in certain communications with consumers.

Requires notification of use of artificial intelligence system in certain communications with consumers.

Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
Henry, Owen
Last action
2026-02-24
Official status
Introduced in the Senate, Referred to Senate Commerce Committee
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

Requires notification of use of artificial intelligence system in certain communications with consumers.

Requires notification of use of artificial intelligence system in certain communications with consumers.

What This Bill Does

  • Requires notification of use of artificial intelligence system in certain communications with consumers.
  • Topic: Commerce Fiscal note: This bill has not been certified by OLS for a fiscal note.

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2026-02-24 New Jersey Legislature

    Introduced in the Senate, Referred to Senate Commerce Committee

Official Summary Text

Requires notification of use of artificial intelligence system in certain communications with consumers.
Topic:
Commerce
Fiscal note:
This bill has not been certified by OLS for a fiscal note.

Current Bill Text

Read the full stored bill text 
S3668

SENATE, No. 3668

STATE OF NEW JERSEY

222nd LEGISLATURE

�

INTRODUCED FEBRUARY 24, 2026

Sponsored by:

Senator� OWEN HENRY

District 12 (Burlington, Middlesex, Monmouth and Ocean)

SYNOPSIS

���� Requires notification of use of artificial
intelligence system in certain communications with consumers.

CURRENT VERSION OF TEXT

���� As introduced.

��

An Act
concerning consumer communication with an artificial
intelligence system and supplementing
P.L.1960, c.39 (C.56:8-1 et seq.).

����
Be It
Enacted
by the Senate and General Assembly of
the State of New Jersey:

���� 1.��� a.� A person or entity
that deploys an artificial intelligence system to communicate with a consumer
through an online platform shall, upon establishing contact with the consumer
and prior to initiating any further communication, clearly and conspicuously:

���� (1)�� notify the consumer that
an artificial intelligence system is communicating with the consumer; and

���� (2)�� provide the consumer with
information on how to contact a human, including but not limited to providing a
phone number, Internet website, or similar contact information for a human; the
days and times a human is available; and any other information necessary for
communication with a human.

���� b.��� It shall be an unlawful
practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.) for any person or
entity that deploys an artificial intelligence system to communicate with a
consumer through an online platform to violate the provisions of this section.

���� c.���� As used in this
section:

���� �Artificial intelligence� means
the development of software and hardware and the end-use application of
technologies that are able to perform tasks normally requiring human
intelligence, including, but not limited to, visual perception, speech
recognition, decision-making, translation between languages, and generative
artificial intelligence, which generates new content in response to user inputs
of data.

���� 2.��� This act shall take
effect immediately.

STATEMENT

���� This bill requires a person or
entity to provide a consumer with certain information if the person or entity
uses an artificial intelligence system to communicate with the consumer on an
online platform.

���� Specifically, the bill
requires a person or entity, upon making contact with a consumer and prior to
initiating any further communication, to: (1) notify the consumer that an
artificial intelligence system is communicating with the consumer, and (2)
provide the consumer with information on how to contact a human, including but
not limited to providing contact information and hours of availability for a human
and any other information necessary for the consumer to contact a human.

���� A violation of the bill�s
provisions would be an unlawful practice under the consumer fraud act, and
would be punishable by a monetary penalty of not more than $10,000 for a first
offense and not more than $20,000 for any subsequent offense.� Additionally, a
violation of the consumer fraud act can result in cease and desist orders
issued by the Attorney General, the assessment of punitive damages, and the
awarding of treble damages and costs to the injured.