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S4044 • 2026

Requires sender of commercial electronic mail message to include unsubscribe mechanism in message.

Requires sender of commercial electronic mail message to include unsubscribe mechanism in message.

Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
Bramnick, Jon M.
Last action
2026-03-23
Official status
Introduced in the Senate, Referred to Senate Commerce Committee
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

Requires sender of commercial electronic mail message to include unsubscribe mechanism in message.

Requires sender of commercial electronic mail message to include unsubscribe mechanism in message.

What This Bill Does

  • Requires sender of commercial electronic mail message to include unsubscribe mechanism in message.
  • Topic: Commerce Fiscal note: This bill has not been certified by OLS for a fiscal note.

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2026-03-23 New Jersey Legislature

    Introduced in the Senate, Referred to Senate Commerce Committee

Official Summary Text

Requires sender of commercial electronic mail message to include unsubscribe mechanism in message.
Topic:
Commerce
Fiscal note:
This bill has not been certified by OLS for a fiscal note.

Current Bill Text

Read the full stored bill text 
S4044

SENATE, No. 4044

STATE OF NEW JERSEY

222nd LEGISLATURE

�

INTRODUCED MARCH 23, 2026

Sponsored by:

Senator� JON M. BRAMNICK

District 21 (Middlesex, Morris, Somerset and Union)

Senator� PAUL D. MORIARTY

District 4 (Atlantic, Camden and Gloucester)

Co-Sponsored by:

Senator Diegnan

SYNOPSIS

���� Requires sender of commercial electronic mail message
to include unsubscribe mechanism in message.

CURRENT VERSION OF TEXT

���� As introduced.

��

An Act
concerning the transmission of commercial electronic
mail messages and supplementing P.L.1960, c.39 (C.56:8-1 et seq.).

����
Be It
Enacted
by the Senate and General Assembly of
the State of New Jersey:

���� 1.��� a.� A person or entity in
the State that initiates or authorizes the transmission of a commercial
electronic mail message shall provide an unsubscribe mechanism within each
commercial electronic mail message.

���� b.��� A person or entity in
the State that initiates or authorizes the transmission of a commercial
electronic mail message shall only require a recipient of a commercial
electronic mail message to activate the unsubscribe mechanism in order to request
not to receive future commercial electronic mail messages from the person or
entity, and the person or entity shall not require a recipient to provide the
recipient�s electronic mail address to activate the unsubscribe mechanism.

���� c.���� It shall be an unlawful
practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.) for a person or
entity in the State that initiates or authorizes the transmission of a
commercial electronic mail message to violate the provisions of this act.�

���� d.��� As used in this section:

���� �Commercial electronic mail
message� means an electronic mail message the primary purpose of which is the
commercial advertisement or promotion of a commercial product or service.

���� �Unsubscribe mechanism� means
a clear, conspicuous, and functional electronic mechanism, including but not
limited to a button or hyperlink, that allows a recipient to submit a request
not to receive future commercial electronic mail messages from a person or
entity.

���� 2.��� This act shall take
effect on the 90th day next following enactment.

STATEMENT

���� This bill requires a person or
entity in the State that initiates or authorizes the transmission of a
commercial electronic mail message to include an unsubscribe mechanism within
each commercial electronic mail message.� Under the bill, the recipient of a
message would only be required to activate the unsubscribe mechanism in order
to request not to receive future commercial electronic mail messages from the person
or entity, and a person or entity would be prohibited from requiring a
recipient to provide an electronic mail address to activate the unsubscribe
mechanism.

���� A violation of the bill�s
provisions would be an unlawful practice under the consumer fraud act, and
would be punishable by a monetary penalty of not more than $10,000 for a first
offense and not more than $20,000 for any subsequent offense.� Additionally, a
violation of the consumer fraud act can result in cease and desist orders
issued by the Attorney General, the assessment of punitive damages, and the
awarding of treble damages and costs to the injured.