Requires advertising for NJ wine growing regions on tourist directional signs.

S4300 1R

[First Reprint]

SENATE, No. 4300

STATE OF NEW JERSEY

222nd LEGISLATURE

�

INTRODUCED MAY 18, 2026

Sponsored by:

Senator� JAMES BEACH

District 6 (Burlington and Camden)

SYNOPSIS

���� Requires advertising for NJ wine growing regions on
tourist directional signs.

CURRENT VERSION OF TEXT

���� As reported by the Senate State Government, Wagering,
Tourism & Historic Preservation Committee on June 11, 2026, with
amendments.

��

An Act
requiring advertising for New Jersey�s wine growing
regions on tourist directional signs and amending P.L.2019, c.241.

����
Be It
Enacted
by the Senate and General Assembly of
the State of New Jersey:

���� 1.��� Section 1 of P.L.2019,
c.241 (C.27:5-33) is amended to read as follows:

���� 1.� a.� The Division of Travel
and Tourism in the Department of State, in consultation with the Department of
Transportation and the Department of Agriculture, shall establish a marketing
and advertising campaign to attract the State's residents and visitors to
wineries and viticulture attractions in the State through the erection of
outdoor displays or advertising on real property within public view.�
The
advertising campaign shall also include the promotion of the four wine growing
regions in the State identified by the Department of Agriculture and the
promotion of

1
New
Jersey-based
1

wineries within each of the identified regions.� The four wine growing
regions, each an official American Viticultural Area (AVA), include Central
Delaware Valley AVA, Warren Hills AVA, Outer Coastal Plain AVA, and Cape May
Peninsula AVA.

���� b.� (1) A person may apply to
the Division of Travel and Tourism in the Department of State to participate in
the marketing and advertising campaign and to have outdoor displays or
advertising erected identifying and directing the State's residents and visitors
to the person's winery or viticulture attraction.

���� (2)�� The Director of the
Division of Travel and Tourism, in consultation with the Commissioner of
Transportation, shall establish reasonable fees to be charged to participating
wineries and viticulture attractions for the fabrication, erection, and
maintenance of outdoor displays or advertising erected pursuant to this
section, including the cost of acquiring rights-of-way and replacing damaged or
missing displays.

���� c.���� The New Jersey State
Council on the Arts in the Department of State, in consultation with the
Division of Travel and Tourism and the Garden State Wine Growers Association,
shall establish a visual arts competition for aesthetically pleasing, original
art to be displayed as outdoor displays or advertising pursuant to this
section.� The New Jersey State Council on the Arts and the Garden State Wine
Growers Association shall establish the rules of the competition and the
Department of Transportation shall assist the council in formulating submission
criteria for the competition to ensure that the original art considered by the
council complies with applicable federal and State laws.� The council shall
publicize the competition.� The council and Garden State Wine Growers
Association shall select the artwork to be displayed, subject to the approval
of the Commissioner of Transportation, provided the artwork is:

���� (1)�� submitted in accordance
with the rules of the competition, established pursuant to this subsection;

���� (2)�� reflective of the intent
of this section; and

���� (3)�� reproducible on outdoor
displays or advertising on real property within public view.

���� d.��� The Division shall erect
outdoor displays and advertising pursuant to this section in a manner
consistent with applicable federal and State laws and the provisions of the
"Roadside Sign Control and Outdoor Advertising Act," P.L.1991, c.413
(C.27:5-5 et seq.).

(cf: P.L.2019, c.241, s.1)

���� 2.��� This act shall take
effect on the 90th day after the date of enactment.