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S4320 • 2026

Directs Department of Agriculture to advertise and promote New Jersey liquors, beers, and wines.

Directs Department of Agriculture to advertise and promote New Jersey liquors, beers, and wines.

Agriculture
Passed Legislature

This bill passed both chambers and reached final enrollment, even if later executive action is not shown here.

Sponsor
Amato, Carmen F., Jr.
Last action
2026-05-21
Official status
Introduced in the Senate, Referred to Senate Economic Growth Committee
Effective date
Not listed

Plain English Breakdown

Using official source text because the generated explanation was unavailable or could not be confirmed against the official bill text.

Directs Department of Agriculture to advertise and promote New Jersey liquors, beers, and wines.

Directs Department of Agriculture to advertise and promote New Jersey liquors, beers, and wines.

What This Bill Does

  • Directs Department of Agriculture to advertise and promote New Jersey liquors, beers, and wines.
  • Topic: Economic Growth Fiscal note: This bill has been certified by OLS for a fiscal note.

Limits and Unknowns

  • This entry is temporarily using official source text because the generated explanation could not be confirmed against the official bill text during the last sync.

Bill History

  1. 2026-05-21 New Jersey Legislature

    Introduced in the Senate, Referred to Senate Economic Growth Committee

Official Summary Text

Directs Department of Agriculture to advertise and promote New Jersey liquors, beers, and wines.
Topic:
Economic Growth
Fiscal note:
This bill has been certified by OLS for a fiscal note.

Current Bill Text

Read the full stored bill text 
S4320

SENATE, No. 4320

STATE OF NEW JERSEY

222nd LEGISLATURE

�

INTRODUCED MAY 21, 2026

Sponsored by:

Senator� CARMEN F. AMATO, JR.

District 9 (Ocean)

Co-Sponsored by:

Senator Corrado

SYNOPSIS

���� Directs Department of Agriculture to advertise and
promote New Jersey liquors, beers, and wines.

CURRENT VERSION OF TEXT

���� As introduced.

��

An Act

concerning funding for New Jersey liquors, beers, and wines, and supplementing
Title 4 of the Revised Statutes.

����
Be It
Enacted
by the Senate and General Assembly of
the State of New Jersey:

���� 1.��� a.� As used in this
section:

���� �Beer product� means an
alcoholic beverage produced by brewing and fermenting grain starches.

���� �Department� means the
Department of Agriculture.�

���� �Jersey Fresh Program� means
the agricultural commodity marketing and quality grading program established by
the department pursuant to P.L.1971, c.308 (C.4:10-43 et seq.), and the rules
and regulations adopted pursuant thereto.

���� �Liquor product� means any
distilled alcoholic spirit produced by the distillation of grains, fruits,
vegetables, or sugar which have gone through alcoholic fermentation.

���� �Wine product� means an
alcoholic fermented beverage made from fresh grapes.

���� b.� The department, as part of
the Jersey Fresh Program

shall, within the limits of monies appropriated or allocated
to the Jersey Fresh Program, advertise and promote liquor, beer, and wine
products, the quality of which complies with standards adopted by the
department and is verified thereby through the use of an appropriate quality
grading and rating system.� The department shall develop and implement an
appropriate quality grading and rating system specific to the quality of
alcohol products, which system shall be consistent with, and similar to, the
quality grading and rating systems that are used, by the department, to measure
the quality of other agricultural commodities for the purposes of the Jersey
Fresh Program.

���� 2.��� This act shall take
effect immediately.

STATEMENT

����� This bill would direct the New Jersey Department of
Agriculture (department) to advertise and promote New Jersey liquors, beers,
and wines.� Jersey Fresh currently features several New-Jersey-crafted
alcoholic products on their website, such as wine, beer, cider, and liquor.� In
the interest of the promotion of various State alcoholic products, this bill
would utilize an established and designated funding source to promote alcohols
produced in the State that are made from agricultural commodities cultivated in
the State.

����� The Jersey Fresh Program is a marketing and quality
grading program used by the department to advertise and promote the
availability of fruit and vegetable commodities produced in the State.� This
bill would expand the Jersey Fresh Program to officially include marketing for
liquor, beer, and wine products generated in the State, from products
cultivated in the State.� The bill would require the department to implement a
quality grading and rating system which are consistent with the quality grading
system used by the department to measure the quality of other agricultural
commodities for the Jersey Fresh Program.