Requires the division of small business to conduct a study on certain stakeholder interest in a pilot program matching small businesses with content creators

S T A T E   O F   N E W   Y O R K
        ________________________________________________________________________

                                          11346

                                  I N  A S S E M B L Y

                                      May 12, 2026
                                       ___________

        Introduced  by COMMITTEE ON RULES -- (at request of M. of A. Cunningham)
          -- read once and referred to the Committee on Small Business

        AN ACT to amend the economic development law, in relation  to  requiring
          the  division  of  small business to conduct a study on certain stake-
          holder interest in a pilot  program  matching  small  businesses  with
          content creators; and providing for the repeal of such provisions upon
          expiration thereof

          THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
        BLY, DO ENACT AS FOLLOWS:

     1    Section 1. The economic development law is amended  by  adding  a  new
     2  section 134-a to read as follows:
     3    § 134-A. SMALL BUSINESS AND CONTENT CREATOR STUDY. 1. FOR THE PURPOSES
     4  OF THIS SECTION, THE FOLLOWING TERMS SHALL HAVE THE FOLLOWING MEANINGS:
     5    (A) "CONTENT CREATOR" MEANS A PERSON WHO CREATES MATERIAL TO BE SHARED
     6  PUBLICLY ON A SOCIAL MEDIA PLATFORM.
     7    (B)  "SMALL  BUSINESS"  MEANS  A  RETAIL ESTABLISHMENT THAT HAS ANNUAL
     8  GROSS REVENUES OF LESS THAN FIVE MILLION DOLLARS AND EMPLOYS TWENTY-FIVE
     9  OR FEWER EMPLOYEES. FOR PURPOSES OF DETERMINING WHETHER AN ENTITY QUALI-
    10  FIES AS A SMALL BUSINESS, THE REVENUES OF ANY PARENT ENTITY, ANY SUBSID-
    11  IARY ENTITIES, AND ANY ENTITIES OWNED OR CONTROLLED BY A  COMMON  PARENT
    12  ENTITY SHALL BE AGGREGATED.
    13    2. ON OR BEFORE JANUARY FIRST, TWO THOUSAND TWENTY-SEVEN, THE DIVISION
    14  FOR  SMALL-BUSINESS SHALL CONDUCT A STUDY BY ENGAGING IN PUBLIC OUTREACH
    15  TO BUSINESSES AND STAKEHOLDERS TO ASSESS THE AMOUNT OF INTEREST  CONTENT
    16  CREATORS  AND  SMALL BUSINESSES HAVE IN PARTICIPATING IN A PILOT PROGRAM
    17  IN WHICH SMALL BUSINESSES LOOKING FOR SUPPORT WITH MARKETING AND  ADVER-
    18  TISEMENT  ARE  MATCHED  WITH  CONTENT  CREATORS WHO CAN USE THEIR SOCIAL
    19  MEDIA PLATFORMS TO BRING ATTENTION TO SUCH SMALL BUSINESSES.
    20    3. THE DIVISION FOR SMALL-BUSINESS SHALL PREPARE A REPORT ON THE FIND-
    21  INGS MADE BY THE STUDY PURSUANT TO SUBDIVISION TWO OF THIS SECTION.  THE
    22  DIVISION FOR SMALL-BUSINESS SHALL TRANSMIT SUCH REPORT  ALONG  WITH  THE
    23  STUDY TO THE GOVERNOR, THE SPEAKER OF THE ASSEMBLY, THE TEMPORARY PRESI-
    24  DENT  OF THE SENATE, THE CHAIR OF THE ASSEMBLY SMALL BUSINESS COMMITTEE,
    25  THE CHAIR OF THE ASSEMBLY ECONOMIC DEVELOPMENT COMMITTEE AND  THE  CHAIR

         EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD15836-01-6
        A. 11346                            2

     1  OF  THE SENATE COMMERCE, ECONOMIC DEVELOPMENT AND SMALL BUSINESS COMMIT-
     2  TEE NO LATER THAN THIRTY DAYS AFTER THE COMPLETION OF SUCH STUDY.
     3    §  2.  This  act shall take effect immediately and shall expire and be
     4  deemed repealed January 1, 2028.