Price Transparency Act.

GENERAL ASSEMBLY OF NORTH CAROLINA
SESSION 2025
S 1
SENATE BILL 839

Short Title: Price Transparency Act. (Public)
Sponsors: Senator Bradley (Primary Sponsor).
Referred to: Rules and Operations of the Senate
April 28, 2026
*S839-v-1*
A BILL TO BE ENTITLED 1
AN ACT TO BAN ALGORITHMIC PRICING AND ANTI-COMPETITIVE MERGERS FOR 2
FOOD RETAILERS. 3
The General Assembly of North Carolina enacts: 4
SECTION 1. Article 1 of Chapter 75 of the General Statutes is amended by adding 5
a new section to read: 6
"§ 75-45. Grocery Price Transparency Act. 7
(a) Definitions. – As used in this section, the following definitions apply: 8
(1) Algorithmic pricing. – The use of computational automated processes to 9
collect consumers' personal data and set individualized pr ices for consumers 10
based on that personal data. 11
(2) Anti-competitive merger. – A transaction involving mergers, acquisitions, or 12
consolidations of food retailers, food distributors, or food processors which 13
are likely to substantially lessen competition in North Carolina. 14
(3) Consumer. – A natural person who is seeking or has solicited to purchase, 15
lease, or receive a good or service for personal use. 16
(4) Dynamic pricing. – The practice of varying the prices of consumer goods or 17
services within the same busi ness day based on demand or other factors, 18
including the use of algorithmic pricing. 19
(5) Food distributor. – A merchant that operates a business engaged in the 20
wholesale distribution of food to food retailers. 21
(6) Food processor. – A merchant that operates a business engaged in the 22
transformation of agricultural materials into food products. 23
(7) Food retailer. – A grocer or grocery section of a supermarket. 24
(b) Dynamic Pricing Ban. – Food retailers shall not engage in dynamic pricing. 25
(c) Exceptions. – The following shall not be considered a violation of subsection (b) of 26
this section: 27
(1) The use of promotional pricing offers, loyalty program benefits, or other 28
temporary discounts or changes to pricing related to retention of existing 29
customers. 30
(2) A difference in price based on objective costs attributable to providing 31
consumer goods or services to different consumers, such as difference in price 32
caused by shipping costs or taxes based on a consumer's location. 33
(3) Discounts provided to larger defined groups of consumers such as discounts 34
for military veterans, active duty personnel, senior citizens, children, teachers, 35
or students. 36
General Assembly Of North Carolina Session 2025
Page 2 Senate Bill 839-First Edition
(4) Price corrections resulting from a pricing error. 1
(5) Resetting a price following a system or network outage. 2
(d) Anti-Competitive Merger Ban. – Food retailers, food distributors, and food processors 3
shall not engage in anti-competitive mergers. 4
(e) Credit Card Surcharge Cap. – Food retailers shall not impose a surcharge of more 5
than two percent (2%) of the total transaction price on a consumer for electing to use a credit or 6
charge card. 7
(f) Price Transparency Team. – The North Carolina Department of Justice shall create a 8
team within its Consumer Protection Division to monitor and report the average prices of 9
groceries, fuel, water, electricity, gas, and internet in North Carolina entitled the Price 10
Transparency Team. 11
The Price Transparency Team shall publish quarterly reports on the first business day of each 12
quarter, accessible by the public through the North Carolina Department of Justice website. These 13
quarterly reports must include: 14
(1) Average prices of groceries, fuel, water, electricity, gas, and internet in North 15
Carolina for the previous quarter. 16
(2) Percentage change in average price of groceries, fuel, water, electricity, gas, 17
and internet from the quarter immediately preceding the quarter being 18
reported. 19
(g) A violation of this section is an unfair trade practice under G.S. 75-1.1." 20
SECTION 2. There is appropriated from the General Fund to the Department of 21
Justice the sum of five million dollars ($5,000,000) in recurring funds beginning in the 2026-2027 22
fiscal year to be allocated to the Office of the Attorney General to support enforcement of the 23
Grocery Price Transparency Act of Article 1 of Chapter 75 of the General Statutes, as enacted 24
by this act. 25
SECTION 3. This act is effective October 1, 2026. 26