Read the full stored bill text
Req. No. 15412 Page 1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
STATE OF OKLAHOMA
2nd Session of the 60th Legislature (2026)
HOUSE BILL 4068 By: Alonso-Sandoval
AS INTRODUCED
An Act relating to environmental consumer
protections; creating the Oklahoma Truth in
Environmental Marketing Act; defining terms;
prohibiting certain practices; requiring
recordkeeping and disclosure; providing for
enforcement; establishing penalties; directing for
promulgation of rules; providing for codification;
and providing for an effective date.
BE IT ENACTED BY THE PEOPLE OF THE STATE OF OKLAHOMA:
SECTION 1. NEW LAW A new section of law not to be
codified in the Oklahoma Statutes reads as follows:
This act shall be known and may be cited as the "Oklahoma Truth
in Environmental Marketing Act".
SECTION 2. NEW LAW A new section of law to be codified
in the Oklahoma Statutes as Section 2-11-510 of Title 27A, unless
there is created a duplication in numbering, reads as follows:
As used in this act:
Req. No. 15412 Page 2
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
1. "Compostable" means capable of breaking down into usable
compost under specified conditions within a defined timeframe and in
facilities that are reasonably accessible to consumers in Oklahoma;
2. "Environmental marketing claim" means any express or implied
representation, symbol, label, word, or statement that a product,
service, or packaging has an environmental benefit or reduced
environmental impact including, but not limited to, claims that a
product or packaging is:
a. recyclable,
b. compostable,
c. biodegradable,
d. carbon neutral,
e. net zero,
f. environmentally friendly,
g. eco-friendly,
h. sustainable,
i. non-toxic, or
j. zero-waste;
3. "Person" means any individual, corporation, partnership,
association, manufacturer, distributor, importer, or retailer;
4. "Recyclable" means that a product or packaging material:
a. is accepted for collection by recycling programs
serving at least sixty percent (60%) of Oklahoma's
population,
Req. No. 15412 Page 3
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
b. is sorted, processed, and recycled into feedstock used
in the manufacture of new products or packaging, and
c. is supported by data demonstrating compatibility with
recycling infrastructure operating within the state or
region; and
5. "Substantiation" means competent and reliable evidence that
supports the truthfulness of an environmental marketing claim,
including but not limited to:
a. scientific studies,
b. lifecycle assessments,
c. third-party certifications, and
d. industry-accepted testing methods.
SECTION 3. NEW LAW A new section of law to be codified
in the Oklahoma Statutes as Section 2-11-511 of Title 27A, unless
there is created a duplication in numbering, reads as follows:
A. No person shall sell, offer for sale, distribute, or market
any product or packaging in this state using an environmental
marketing claim unless the claim is truthful, not misleading, and
substantiated in accordance with this act.
B. A person shall not use any symbol, logo, or statement that
reasonably conveys an environmental benefit, including recycling
symbols, unless the product or packaging meets the applicable
requirements established under this act.
Req. No. 15412 Page 4
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
C. Any claim that a product, service, or business is carbon
neutral, net zero, or similar shall include:
1. A clear description of how emissions were calculated;
2. Disclosure of whether carbon offsets were used;
3. Identification of any third-party verification of such
offsets; and
4. Access to supporting documentation through a publicly
available website or digital link.
SECTION 4. NEW LAW A new section of law to be codified
in the Oklahoma Statutes as Section 2-11-512 of Title 27A, unless
there is created a duplication in numbering, reads as follows:
A. Any person making an environmental marketing claim shall
maintain substantiation documentation for not less than five (5)
years after the claim is last used.
B. Such documentation shall be made available upon request to
the Oklahoma Attorney General.
SECTION 5. NEW LAW A new section of law to be codified
in the Oklahoma Statutes as Section 2-11-513 of Title 27A, unless
there is created a duplication in numbering, reads as follows:
A. The Attorney General shall have authority to:
1. Enforce this act under the Oklahoma Consumer Protection Act
and any other applicable state law;
Req. No. 15412 Page 5
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
2. Investigate alleged violations of this act, including the
authority to issue subpoenas, civil investigative demands, and
requests for substantiation documentation; and
3. Evaluate the accuracy and substantiation of environmental
marketing claims.
SECTION 6. NEW LAW A new section of law to be codified
in the Oklahoma Statutes as Section 2-11-514 of Title 27A, unless
there is created a duplication in numbering, reads as follows:
A. A person who violates this act shall be subject to a civil
penalty of not more than Two Thousand Five Hundred Dollars
($2,500.00) per violation per day.
B. In determining the penalty amount, consideration may be
given to:
1. The number of products affected;
2. Whether the violation was willful or repeated;
3. The size of the business entity; and
4. The degree of consumer harm.
C. Penalties may include:
1. Injunctive relief;
2. Mandatory corrective disclosures;
3. Removal or modification of misleading labels; and
4. Restitution to affected consumers.
D. Monies collected shall be used exclusively by the Attorney
General for the purposes of:
Req. No. 15412 Page 6
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
1. Implementing and enforcing this act;
2. Investigating alleged violations of environmental marketing
and labeling requirements;
3. Retaining technical, scientific, or economic experts
necessary to evaluate substantiation of environmental marketing
claims;
4. Covering litigation, administrative, and compliance costs
associated with enforcement actions; and
5. Consumer education related to deceptive environmental
marketing practices.
SECTION 7. This act shall become effective November 1, 2026.
60-2-15412 TJ 01/08/26