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PRINTER'S NO. 3590
THE GENERAL ASSEMBLY OF PENNSYLVANIA
HOUSE BILL
No. 2626
Session of
2026
INTRODUCED BY DAVIDSON, WAXMAN, MAZZOCCO, FREEMAN, CEPEDA-
FREYTIZ, DONAHUE, SANCHEZ, CURRY, HILL-EVANS, FLEMING AND
CIRESI, JUNE 10, 2026
REFERRED TO COMMITTEE ON CONSUMER PROTECTION, TECHNOLOGY AND
UTILITIES, JUNE 12, 2026
AN ACT
Amending the act of December 17, 1968 (P.L.1224, No.387),
entitled "An act prohibiting unfair methods of competition
and unfair or deceptive acts or practices in the conduct of
any trade or commerce, giving the Attorney General and
District Attorneys certain powers and duties and providing
penalties," further providing for definitions.
The General Assembly of the Commonwealth of Pennsylvania
hereby enacts as follows:
Section 1. Section 2(4) of the act of December 17, 1968
(P.L.1224, No.387), known as the Unfair Trade Practices and
Consumer Protection Law, is amended by adding a subclause and
the section is amended by adding a clause to read:
Section 2. Definitions.--As used in this act.
* * *
(4) "Unfair methods of competition" and "unfair or deceptive
acts or practices" mean any one or more of the following:
* * *
(xx.1) Using dynamic pricing to offer or set a price for a
good or service in a retail store physically located within this
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Commonwealth if that price is displayed electronically in a
manner which enables a person or automated system to remotely
change the price displayed using dynamic pricing.
* * *
(14) "Dynamic pricing" means pricing that fluctuates
dependent on conditions where models retrain or recalibrate on
information in near real time, excluding promotional pricing
offers, loyalty program benefits or other temporary discounts or
changes to pricing related to retention of existing customers.
Section 2. This act shall take effect in 60 days.
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