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PRINTER'S NO. 1740
THE GENERAL ASSEMBLY OF PENNSYLVANIA
SENATE BILL
No. 1332
Session of
2026
INTRODUCED BY L. WILLIAMS, TARTAGLIONE, HUGHES, KEARNEY,
COMITTA, FONTANA, BROWN, HAYWOOD, COSTA, COLLETT, PISCIOTTANO
AND BOSCOLA, MAY 21, 2026
REFERRED TO STATE GOVERNMENT, MAY 21, 2026
AN ACT
Providing for notice of use of artificial intelligence or
generative artificial intelligence in political
advertisements.
The General Assembly of the Commonwealth of Pennsylvania
hereby enacts as follows:
Section 1. Short title.
This act shall be known and may be cited as the Artificial
Intelligence in Political Advertisements Act.
Section 2. Definitions.
The following words and phrases when used in this act shall
have the meanings given to them in this section unless the
context clearly indicates otherwise:
"Artificial intelligence."
(1) A machine-based system that can, for a given set of
human-defined objectives, make predictions, recommendations
or decisions influencing real or virtual environments,
including the ability to:
(i) perceive real and virtual environments;
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(ii) abstract perceptions made into models through
analysis in an automated manner; and
(iii) use model inference to formulate options for
information or action based on outcomes under this
paragraph.
(2) The term includes generative artificial
intelligence.
"Audio-visual advertisement." A television advertisement,
radio advertisement, digital advertisement or other audiovisual
advertisement, including an advertisement done through a
telephone, robocall or text message.
"Footage." A collection of images and all other digital
assets that depict or record an event or a person's presence at
the event.
"Generative artificial intelligence." The class of models
that emulate the structure and characteristics of input data to
generate derived synthetic content.
"Image." A depiction, including a photograph, digital image,
virtual tour, rendering, sketch or map or a substitute for a
photograph, digital image, virtual tour, rendering, sketch or
map.
"Political advertisement." An advertisement for the purpose
of influencing public opinion with respect to a legislative,
public policy, administrative or electoral matter or a
controversial issue of public importance in order to influence
the outcome of an election by means of an audio-visual
advertisement, a print advertisement, mailings, telephone calls,
publicly accessible Internet website, digital device,
application or advertising platform.
"Print advertisement." A print or electronic newspaper
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advertisement, print or electronic magazine advertisement or
billboard advertisement. The term does not include an
advertisement in the classified section of a newspaper.
"Synthetic content." Information, including images, videos,
audio clips or text, that has been significantly modified or
generated by algorithms, including by artificial intelligence.
Section 3. Notice of use of artificial intelligence in
political advertisements.
If a political advertisement contains footage or audio that
was generated in whole or in part with the use of artificial
intelligence, the political advertisement shall include, in a
clear and conspicuous manner, a statement that the political
advertisement contains footage or audio that was generated in
whole or in part with the use of artificial intelligence. The
following shall apply:
(1) In the case of a political advertisement by means of
a print advertisement or with text or graphic components, the
statement shall be displayed in a manner that is able to be
easily seen and read and include the date, time and origin of
the content.
(2) In the case of a political advertisement made by
means of an audio-visual advertisement or with only audio and
no text or graphic components, the statement shall be
broadcast at the beginning of the advertisement as an audio
tagline in a manner that is easily heard and include the
date, time and origin of the content.
Section 4. Enforcement.
(a) Action.--A person who is adversely affected by the use
of artificial intelligence in a political advertisement that
does not contain the disclosure required under section 3 may
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bring an action in the appropriate court for declaratory or
injunctive relief and actual damages.
(b) Civil action.--The Attorney General, appropriate
district attorney or person identified under subsection (a) may
bring a civil action for violations of this act.
(c) Damages.--A court of competent jurisdiction may award
damages for a violation of this act. The court may award:
(1) A civil fine that does not exceed $3,000.
(2) Actual attorney fees and court costs.
(3) Other legal and equitable relief as the court deems
appropriate.
Section 5. Applicability.
The provisions of this act shall not apply to a political
advertisement that was printed, broadcast, manufactured or
produced before the effective date of this section.
Section 6. Effective date.
This act shall take effect in 30 days.
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