An Act providing for transparency in use of generative artificial intelligence; requiring disclosure of synthetic content; providing for establishment of content verification tools; imposing duties on the Bureau of Consumer Protection in the Office of Attorney General; and imposing penalties.

PRINTER'S NO. 1767
THE GENERAL ASSEMBLY OF PENNSYLVANIA
SENATE BILL
No. 1349
Session of
2026
INTRODUCED BY COLLETT, HAYWOOD, TARTAGLIONE, KEARNEY, COSTA,
KANE, PISCIOTTANO AND CAPPELLETTI, JUNE 4, 2026
REFERRED TO COMMUNICATIONS AND TECHNOLOGY, JUNE 4, 2026
AN ACT
Providing for transparency in use of generative artificial
intelligence; requiring disclosure of synthetic content;
providing for establishment of content verification tools;
imposing duties on the Bureau of Consumer Protection in the
Office of Attorney General; and imposing penalties.
The General Assembly of the Commonwealth of Pennsylvania
hereby enacts as follows:
Section 1. Short title.
This act shall be known and may be cited as the Digital
Provenance Act.
Section 2. Definitions.
The following words and phrases when used in this act shall
have the meanings given to them in this section unless the
context clearly indicates otherwise:
"Artificial intelligence" or "AI." A machine-based system
capable of making, for a given set of human-defined objectives,
predictions, recommendations or decisions influencing real or
virtual environments that use machine-based and human-based
inputs to perceive real and virtual environments, abstract the
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perceptions into models through analysis in an automated manner
and use model inference to formulate options for information or
action. The term includes the class of models that emulate the
structure and characteristics of input data in order to generate
derived synthetic content which includes information such as
images, videos, audio clips and text that has been significantly
modified or generated by algorithms.
"Bureau." The Bureau of Consumer Protection in the Office of
Attorney General.
"Capture device." A device capable of recording at least 10
photographic, audio or video content instances, including, but
not limited to, video and still photography cameras, mobile
phones with built-in cameras or microphones and voice recorders.
"Covered AI tool provider." A person that creates, codes or
otherwise produces a generative artificial intelligence system
that:
(1) has more than 1,000,000 monthly visitors worldwide
or users on average over the preceding 12-month period and is
publicly accessible within the geographic boundaries of this
Commonwealth; and
(2) uses a generative artificial intelligence system to
generate, manipulate or otherwise edit audio, video and image
content.
"Generative artificial intelligence system." An artificial
intelligence system capable of generating synthetic images,
videos, audio content or any combination thereof that emulates
the structure and characteristics of the system's training data.
This definition does not include a system that generates only
text-based content.
"Large online platform." A public-facing social media
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platform, content-sharing platform, messaging platform,
advertising network, stand-alone search engine or web browser
that distributes content to users who did not create or
collaborate in creating the content that exceeded 2,000,000
unique monthly users during the preceding 12 months.
"Person." The term includes a governmental entity.
"Provenance label." A disclosure embedded in image, video or
audio content in a manner that is machine-readable.
"Provenance label reading tool." A software program,
application or other mechanism that reads a provenance label and
allows a person to determine whether an image, video or audio
content was created or altered by a specific covered AI tool
provider's generative artificial intelligence system.
"Synthetic content." Audio or visual content that has been
generated or materially altered by synthetic content creations.
Section 3. Requirements for covered AI tool providers.
(a) Provenance label reading tool.--A covered AI tool
provider shall make available, at no cost to a person, a
provenance label reading tool that:
(1) is publicly accessible through a conspicuous link on
the covered AI tool provider's publicly accessible Internet
website and any corresponding mobile application;
(2) allows a person to do either of the following:
(i) upload an image, video or audio content; or
(ii) provide an apparent Uniform Resource Locator
that links an image, video or audio content;
(3) supports access via an Application Program Interface
that allows a person to programmatically submit content for
assessment without accessing the covered AI tool provider's
publicly accessible Internet website;
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(4) provides a mechanism for a person to submit feedback
regarding the tool's efficacy which the covered AI tool
provider considers and uses to improve the tool; and
(5) does not disclose personal information that may be
contained in the provenance label, unless the disclosure is
required by court order or law enforcement activity.
(b) Prohibitions on covered AI tool providers.--A covered AI
tool provider may not:
(1) Collect or retain any personal information from a
person who utilizes the provenance label reading tool, except
that the covered AI tool provider may retain contact
information voluntarily provided by a person who submits
feedback under subsection (a)(4).
(2) Retain any content submitted to the provenance label
reading tool for longer than necessary to comply with this
act.
(c) Content disclosures.--A covered AI tool provider shall
include a provenance label in any image, video or audio content
instance created by its generative artificial intelligence
system and the provenance label shall:
(1) Be readable by the provenance label reading tool
required by subsection (a).
(2) Be permanent or extraordinarily difficult to remove.
(3) Convey, either directly or indirectly through a link
to a permanent publicly accessible Internet website:
(i) The name of the covered AI tool provider.
(ii) The name and version number of the generative
artificial intelligence system that created or altered
the content.
(iii) The time and date that the content was created
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or altered.
(4) Convey, either directly or through a link to a
permanent publicly accessible Internet website, information
to determine if digital content has been subjected to or
created by one or more of the following:
(i) Significant augmentation or correction by a
human or correction algorithm such as the removal or
insertion of people or objects.
(ii) Minor augmentation or correction by human or
algorithm such as a digital photo that has been modified
to change attributes such as brightness, contrast or
noise.
(iii) Algorithmic instantiation, using as its basis,
an underlying model derived from sample content or
training data such as an image created from a prompt to a
generative AI chatbot.
Section 4. Requirements for large online providers.
(a) Duties.--A large online provider shall:
(1) Provide a mechanism to disclose any machine-readable
provenance label detected in content distributed on the large
online platform that meets the following criteria:
(i) The mechanism indicates whether a provenance
label is available.
(ii) The mechanism is presented in a conspicuous
manner to users.
(2) Allow a user to inspect any provenance label in an
easily accessible manner.
(b) Restrictions on large online providers.--A large online
provider may not:
(1) Strip a provenance label from content uploaded or
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distributed on the large online platform.
(2) Retain any personal provenance data from content
shared on the large online platform.
Section 5. Requirements for capture devices.
A manufacturer of capture devices shall, with respect to any
capture device the capture device manufacturer produces for the
sale in this Commonwealth:
(1) Provide a user with the option to include a
provenance label in content captured by the capture device
that conveys:
(i) The name of the capture device manufacturer.
(ii) The name and version number of the capture
device that created or altered the content.
(iii) The time and date of the content's creation or
alteration.
The options required by this paragraph shall be available for
the capture device's default capture application and third-
party applications that bypass default capture applications
in order to offer capture functionalities.
(2) Embed provenance labels in content captured by the
device by default.
(3) Clearly inform users of the existence of settings
related to provenance labels upon a user's first use of the
recording function line on the capture device.
(4) If a capture device application is in use, contain a
clear indicator when a provenance label is applied.
(5) Include in the capture device's default capture
application the ability for a user to opt out of the
inclusion of a provenance label based on guidelines or
specifications promulgated by an established standard-setting
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body in the user's captured content.
Section 6. Third-party licenses.
(a) Duties of licensees.--If a covered AI tool provider
licenses its generative system to a third party, the covered AI
tool provider shall require by contract that the licensee
maintain the system's capability to include a provenance label
consistent with section 3(c).
(b) Revocation of license.--
(1) If a covered AI tool provider has actual knowledge
that a third-party licensee has modified a generative
artificial intelligence system to remove its capability to
include a latent disclosure, the covered AI tool provider
shall revoke the third party's license to use the system
within 96 hours of obtaining the knowledge.
(2) A third-party licensee whose license to use a
generative artificial intelligence system is revoked under
paragraph (1) may not use the system after the revocation.
Section 7. Enforcement and penalties.
(a) Administration and enforcement generally.--The bureau
shall administer and enforce this act.
(b) Actions by bureau.--In enforcing this act, the bureau
may:
(1) Impose a fine on a covered AI tool provider that
violates this act and that is found liable for a civil
penalty in the amount not to exceed $5,000 per violation.
(2) Subject a third-party licensee that violates section
6(b) to a civil action for injunctive relief for violation of
this act.
(3) Bring a civil action to enforce this act and collect
civil penalties under this subsection or seek injunctive
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relief.
(c) Judicial relief.--If a court awards judgment or
injunctive relief to the bureau, the court shall award the
bureau:
(1) Reasonable attorney fees.
(2) Court costs.
(3) Investigative fees.
(d) Attorney General.--The Attorney General may bring a
civil action on behalf of the bureau to collect a fine or civil
penalty imposed under this section.
Section 8. Effective date.
This act shall take effect in 180 days.
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