Plain English Breakdown
The official source does not specify that the law applies only during the 120 days before an election. However, it mentions that if the impersonated or depicted candidate is not an incumbent office holder, the requirements apply within one hundred twenty (120) days of the initiation of voting in an election.
Transparency for Deepfakes in Political Advertising Act
This law requires political advertisements that use deepfake technology to include clear disclaimers and sets penalties for violations.
What This Bill Does
- Requires political ads with deepfake elements to state at the beginning and end of audio or video that they contain fake content impersonating a candidate's speech or actions.
- Limits liability for broadcasters, hosts, third-party producers, or carriers who are not responsible for creating the deepfake content.
- Allows candidates depicted in deepfakes to seek damages and equitable relief if their rights are violated.
Who It Names or Affects
- Political advertisers who use deepfake technology in ads.
- Broadcasters, hosts, third-party producers, and carriers of political advertisements.
- Candidates for elected office depicted or impersonated by deepfakes.
Terms To Know
- Deepfake
- A video or audio that uses artificial intelligence to make it look like someone is doing or saying something they did not actually do or say.
- Class C misdemeanor
- A minor criminal offense with a penalty of up to 30 days in jail and/or a fine.
Limits and Unknowns
- The law does not specify what happens if the broadcaster or host is responsible for creating the deepfake content.
- It's unclear how strictly this act will be enforced or how damages will be calculated.