Relating to a study by the Texas Economic Development and Tourism Office regarding the creation of the Department of Marketing Services.

89(R) HB 4936 - Engrossed version - Bill Text

By: Curry, Capriglione, Rodríguez Ramos,

H.B. No. 4936

Tinderholt, Cook

A BILL TO BE ENTITLED

AN ACT

relating to a study by the Texas Economic Development and Tourism

Office regarding the creation of the Department of Marketing

Services.

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:

SECTION 1. DEFINITIONS. In this Act:

(1) "Full-time equivalent position" means an

employment position that requires a workweek of at least 40 hours,

including authorized leave.

(2) "Office" means the Texas Economic Development and

Tourism Office.

(3) "State agency" means a department, commission,

board, office, council, authority, or other agency in the executive

branch of state government that is created by the constitution or a

statute of this state, including a university system or institution

of higher education as defined by Section 61.003, Education Code.

SECTION 2. STUDY ON COST OF MARKETING BY STATE AGENCIES AND

CREATION OF A DEPARTMENT OF MARKETING SERVICES. (a) The office

shall conduct a study to evaluate the total costs incurred for

marketing purposes by state agencies and the feasibility of

creating a Department of Marketing Services to review requests by

state agencies for expenditures for marketing purposes.

(b) At minimum, the study must analyze:

(1) the total costs incurred by each state agency for

marketing purposes and the total cost of each state-sponsored grant

or loan program that specifically allocates money for marketing

purposes by state agencies;

(2) the number of full-time equivalent positions

necessary to create a Department of Marketing Services and the

duties and salaries of each of these positions;

(3) all other costs associated with the creation of a

Department of Marketing Services;

(4) the results of the marketing efforts of each state

agency and the method used to measure those results; and

(5) the potential cost savings to the state if the

marketing services of each state agency, and any related full-time

equivalent positions, are consolidated into a Department of

Marketing Services.

SECTION 3. REPORT. (a) The office shall prepare and submit

a report to the governor, the lieutenant governor, the speaker of

the house of representatives, and each other member of the

legislature not later than September 30, 2026.

(b) The report must include:

(1) the findings and recommendations of the study

conducted under Section 2 of this Act;

(2) a complete description of each method used to

measure the marketing results obtained by each state agency;

(3) an analysis of the total costs described by

Section 2(b)(1) of this Act, with separate line items for each state

agency describing the marketing-related travel expenses, other

direct and indirect marketing and advertising expenses, marketing

consulting costs, and costs associated with each related full-time

equivalent position for that agency; and

(4) a description of the overall feasibility of, and

the estimated cost savings, if any, attributable to, the

consolidation of the marketing efforts by each state agency into a

Department of Marketing Services.

SECTION 4. EXPIRATION. This Act expires September 1, 2027.

SECTION 5. EFFECTIVE DATE. This Act takes effect

immediately if it receives a vote of two-thirds of all the members

elected to each house, as provided by Section 39, Article III, Texas

Constitution. If this Act does not receive the vote necessary for

immediate effect, this Act takes effect September 1, 2025.