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Wisconsin Legislature: AB962: Bill Text
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AB962: Bill Text
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2025 - 2026 LEGISLATURE
LRB-5850/1
ARG:cdc
2025 ASSEMBLY BILL 962
January 29, 2026 - Introduced by Representatives
Goeben
,
Brill
,
Dittrich
,
O'Connor
,
Piwowarczyk
,
Behnke
,
Armstrong
,
Murphy
and
Knodl
, cosponsored by Senator
Jacque
. Referred to Committee on Children and Families.
AB962,1,2
1
An Act
to create
100.85 of the statutes;
relating to:
app stores and app
2
developers and providing a penalty.
Analysis by the Legislative Reference Bureau
This bill establishes age verification and other requirements for app store providers and certain other requirements for app developers. The bill defines an “app” as a software application or electronic service that an individual may run or direct on a mobile device. An “app store” is defined as a publicly available website, software application, or electronic service that an individual associated with a mobile device (account holder) may use to download an app from a developer onto the mobile device. An “app store provider” is a person that owns, operates, or controls an app store. A “developer” is a person that owns or controls an app that is available for download from an app store or that is pre-installed onto a mobile device.
Under the bill, at the time an individual who is located in this state creates an account with an app store on or after the bill’s effective date, the app store provider must request age category information from the individual and must verify the individual’s age category using a commercially available method of age verification. The bill prescribes four age categories, as follows: the category “child” comprises individuals under 13 years of age; the category “younger teenager” comprises individuals at least 13 years of age but under 16 years of age; the category “older teenager” comprises individuals at least 16 years of age but under 18 years of age; and the category “adult” comprises individuals who are at least 18 years of age. The bill also defines a “minor” as an individual under 18 years of age unless the individual is married or emancipated. If an individual already holds an account with an app store on the bill’s effective date, the app store provider must, within 12 months, request age category information from the individual and verify the individual’s age category using the same criteria as for new accounts. For both new and existing accounts, if the age verification conducted by the app store provider results in a determination that the individual is a minor, the app store provider must 1) require the minor’s account to be affiliated with an account created by a parent; and 2) each time before allowing the minor to purchase an app, download an app, or make an in-app purchase, obtain verifiable parental consent from the holder of the parent account. The bill defines “verifiable parental consent” as authorization that 1) is provided by a parent account; 2) is given after an app store provider has clearly and conspicuously provided a parental consent disclosure; and 3) requires a parent to make an affirmative choice to grant consent or decline consent. “Parental consent disclosure” is defined as disclosing all of the following information: 1) if an app store provider has an age rating for an app or in-app purchase, the age rating; 2) if an app store provider has a content description for an app or in-app purchase, the content description; 3) a description of the personal data collected by an app from an account holder and the personal data shared by the app with a third party; and 4) if personal data is collected by an app, the methods implemented by the developer to protect the personal data.
The bill also requires an app store provider, each time it receives notice from a developer that an app on the app store has undergone a significant change, to notify all app store account holders that have downloaded the app of the significant change. In addition, if the account holder is a minor, the app store provider must 1) notify a parent affiliated with the minor account of the significant change; and 2) obtain from the parent renewed verifiable parental consent before providing the changed app to the minor.
The bill requires an app store provider to provide to each developer of an app available on the app store, in response to the developer’s request (as discussed below), age category data for an account holder and the status of verifiable parental consent for a minor. An app store provider must also provide a mechanism for a parent to revoke prior consent for a minor and for notifying a developer when parental consent is revoked. In addition, an app store provider must protect age category data and any associated verification data by 1) limiting the collection and processing of data to that necessary for verifying an account holder's age category, obtaining verifiable parental consent, or maintaining compliance records; and 2) transmitting age category data using encryption protocols. With respect to pre-installed apps, an app store provider must, in response to a request from a developer, provide available age category information to the developer and take reasonable measures to facilitate verifiable parental consent for use of the pre-installed app. The bill defines a “pre-installed app” as any app, or portion of any app, that is present on a mobile device at the time of purchase, initial activation, or first use by a consumer, subject to certain exclusions. An app store provider may not 1) enforce a contract or terms of service against a minor unless the app store provider has obtained verifiable parental consent; 2) knowingly misrepresent any information in a parental consent disclosure; or 3) share or disclose age category data and any associated data except as required by law.
The bill requires a developer to do all of the following: 1) verify through an app store's data sharing methods the age category data of account holders located in this state and, for a minor account, whether verifiable parental consent has been obtained; 2) notify an app store provider each time the developer’s app has undergone a significant change; 3) use age category data received through an app store's data sharing methods to enforce any developer-created, age-related restrictions, safety-related features, or defaults; 4) request age category data or verifiable parental consent at all of the following times: when an an account holder purchases an app, downloads an app, or launches a pre-installed app for the first time; when the developer implements a significant change to the app; and when necessary to comply with applicable law. A developer may request age category data for any of the following purposes: 1) to verify the accuracy of age category data associated with an account holder or to verify continued account use within the age category, but the developer may not request this age category data more than once during any 12-month period; 2) when there is reasonable suspicion of account transfer or misuse outside of the age category; and 3) at the time an account holder creates a new account with the developer. When implementing any developer-created, age-related restrictions, safety-related features, or defaults, a developer must use the lowest age category indicated by age category data received through an app store's data sharing methods or by age data independently collected by the developer. A developer may not 1) enforce a contract or terms of service against a minor unless the developer has verified through an app store's data sharing methods that verifiable parental consent has been obtained with respect to the minor; 2) knowingly misrepresent any information in a parental consent disclosure; or 3) share age category data with any person.
Under the bill, the Department of Agriculture, Trade and Consumer Protection, or the Department of Justice in consultation with DATCP, may bring a civil action against an app store provider or developer that violates the bill’s provisions seeking any combination of the following relief: a forfeiture not exceeding $7,500 for each violation; temporary or permanent injunctive relief; and court costs and attorney fees, plus investigative costs. The bill also provides for a private cause of action. A minor, or the parent of a minor, who has been harmed by a violation may bring a civil action against an app store provider or a developer to recover all of the following: the greater of actual damages or $1,000 for each violation; punitive damages if the violation was egregious; and court costs and attorney fees. In addition, a violation of the bill’s provisions is a violation of the unfair and deceptive trade practice law. However, a developer is not liable for a violation if the developer satisfies certain requirements.
The people of the state of Wisconsin, represented in senate and assembly, do enact as follows:
AB962,1
1
Section
1
.
100.85 of the statutes is created to read:
AB962,2,2
2
100.85
App stores and app developers.
(1)
Definitions.
In this section:
AB962,2,4
3
(a) “Account holder,” with respect to an app store, means an individual
4
associated with a mobile device.
AB962,2,5
5
(b) “Age category” means any of the following:
AB962,2,6
6
1. The category “child,” which comprises individuals under 13 years of age.
AB962,2,8
7
2. The category “younger teenager,” which comprises individuals at least 13
8
years of age but under 16 years of age.
AB962,2,10
9
3. The category “older teenager,” which comprises individuals at least 16
10
years of age but under 18 years of age.
AB962,2,12
11
4. The category “adult,” which comprises individuals who are at least 18 years
12
of age.
AB962,2,14
13
(c) “Age category data” means information about an account holder's age
14
category that is collected by an app store provider and is shared with a developer.
AB962,2,16
15
(d) “Age rating” means a classification that indicates the suitability of an
16
app’s content and functions for different age groups.
AB962,2,18
17
(e) “App” means a software application or electronic service that an individual
18
may run or direct on a mobile device, including a pre-installed app.
AB962,2,21
19
(f) “App store” means a publicly available website, software application, or
20
electronic service that an account holder may use to download an app from a 3rd-
21
party developer onto a mobile device.
AB962,2,24
22
(g) “App store provider” means a person that owns, operates, or controls an
23
app store that an account holder in this state may use to download an app onto a
24
mobile device.
AB962,3,2
1
(h) “Content description” means a description of the specific content elements
2
or functions that informed an app's age rating.
AB962,3,4
3
(i) “Developer” means a person that owns or controls an app that is available
4
for download from an app store or that is pre-installed onto a mobile device.
AB962,3,6
5
(j) “Knowingly” means to act with actual knowledge or to act with knowledge
6
fairly inferred based on objective circumstances.
AB962,3,8
7
(k) “Minor” means an individual under 18 years of age unless the individual is
8
married or an emancipated minor, as defined in s. 48.375 (2) (e).
AB962,3,10
9
(L) “Minor account” means an account with an app store provider that, subject
10
to the requirement under sub. (2) (b) 1., is established by a minor.
AB962,3,14
11
(m) “Mobile device” means a phone or general-purpose tablet that provides
12
cellular or wireless connectivity, is capable of connecting to the Internet, runs a
13
mobile operating system, and is capable of running an app on its mobile operating
14
system.
AB962,3,16
15
(n) “Mobile operating system” means software loaded onto a mobile device
16
that does all of the following:
AB962,3,17
17
1. Manages the mobile device’s hardware resources.
AB962,3,18
18
2. Provides common services for mobile device programs.
AB962,3,19
19
3. Controls memory allocation on the mobile device.
AB962,3,20
20
4. Provides interfaces for apps to access the functionality of the mobile device.
AB962,3,21
21
(o) “Parent” means, with respect to a minor, any of the following:
AB962,3,22
22
1. A parent, as defined in s. 46.56 (1) (j).
AB962,3,23
23
2. An individual reasonably believed to be a parent under subd. 1.
AB962,4,4
24
(p) “Parent account” means an account with an app store provider that is
1
verified to be established by an individual who the app store provider has
2
determined, through its age verification methods, is at least 18 years old, married,
3
or an emancipated minor, as defined in s. 48.375 (2) (e). A “parent account” may be
4
affiliated with a minor account.
AB962,4,6
5
(q) “Parental consent disclosure” means disclosing all of the following
6
information:
AB962,4,8
7
1. If an app store provider has an age rating for an app or in-app purchase, the
8
age rating for the app or in-app purchase.
AB962,4,10
9
2. If an app store provider has a content description for an app or in-app
10
purchase, the content description for the app or in-app purchase.
AB962,4,12
11
3. A description of the personal data collected by an app from an account
12
holder and the personal data shared by the app with a 3rd party.
AB962,4,14
13
4. If personal data is collected by an app, the methods implemented by the
14
developer to protect the personal data.
AB962,4,23
15
(r) “Pre-installed app” means any app, or portion of any app, that is present on
16
a mobile device at the time of purchase, initial activation, or first use by a consumer,
17
including browsers, search engines, and messaging apps, but excluding core
18
operating system functions, essential device drivers, and apps necessary for basic
19
device operation such as phone settings and emergency services apps. “Pre-
20
installed apps” include apps, or portions of apps, installed or partially installed by
21
the device manufacturer, wireless service provider, retailer, or any other party prior
22
to purchase, initial activation, or first use by the consumer that may be later
23
updated.
AB962,5,2
1
(s) “Significant change” means a material modification to an app’s terms of
2
service or privacy policy that does any of the following:
AB962,5,4
3
1. Materially changes the categories of data collected, stored, or shared by the
4
app.
AB962,5,5
5
2. Materially alters the age rating or content description for the app.
AB962,5,7
6
3. Materially introduces in-app purchases in circumstances in which no in-
7
app purchases were previously present.
AB962,5,9
8
4. Materially introduces advertisements through the app in circumstances in
9
which no advertisements were previously present.
AB962,5,11
10
(t) “Verifiable parental consent” means authorization that satisfies all of the
11
following:
AB962,5,12
12
1. Is provided by a parent account.
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